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Le lean startup, ce n'est pas que des canvas !

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Initiation au Lean Startup avec la méthode Running Lean de Ash Maurya.

Nous verrons comment modéliser un Business Model, mais surtout comment identifier les risques et tester ses hypothèses.

Published in: Business
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Le lean startup, ce n'est pas que des canvas !

  1. 1. Le Lean Startup, ce n’est pas que des canvas @camilleroux
  2. 2. Camille Roux Co-fondateur de Human Coders Coach Lean Startup et Innovation de Business Model
  3. 3. Lean Startup
  4. 4. “L'expression « Lean Startup » renvoie à une approche spécifique du démarrage d'une activité économique et du lancement d'un produit. Elle repose sur le « Validated learning » (vérification de la validité des concepts), l'expérimentation scientifique et le design itératif.“ — Wikipédia
  5. 5. .. . Z Z “L'expression « Lean Startup » renvoie à une approche spécifique du démarrage d'une activité économique et du lancement d'un produit. Elle repose sur le « Validated learning » (vérification de la validité des concepts), l'expérimentation scientifique et le design itératif.“ Z Z Z Z Z Z Z Z — Wikipédia
  6. 6. Création d’activité économique
  7. 7. Création d’activité économique Méthode
  8. 8. Création d’activité économique Peu de ressources Méthode
  9. 9. Création d’activité économique Peu de ressources Méthode Itérations
  10. 10. Création d’activité économique Peu de ressources Méthode Pragamatique Itérations
  11. 11. Les Canvas
  12. 12. BM Canvas
  13. 13. Lean Canvas Problem Existing alternatives Solution Key Metrics Unfair Advantage Customer Segments Channels Unique Value Proposition Early Adopters High-level concept Cost Structure Revenue Streams
  14. 14. Qu’est-ce qu’il n’y a pas dans un canvas ?
  15. 15. La vision Equipe MVP Marché Itérations Démarche
  16. 16. Méthode pour itérer d’un plan A à un plan qui marche
  17. 17. Il était une fois... la vision
  18. 18. Principe de base de Running Lean
  19. 19. Principes de base 1. Décrivez votre plan A 2. Identifiez les parties les plus risquées de votre plan 3. Testez systématiquement votre plan
  20. 20. Problem Solution Existing alternatives Key Metrics Unfair Customer Unique Advantage Segments Value Proposition Channels High-level concept Cost Structure Revenue Streams Early Adopters
  21. 21. Problem Solution 3 principaux problèmes 3 principales solutions Existing alternatives Pourquoi vous êtes différent et Key Metrics avez de la Activités clés valeur que vous High-level mesurez concept Unfair Customer Unique Advantage Segments Value Proposition Ne peut être Clients cibles facilement copié Channels Chemin vers vos clients Cost Structure Revenue Streams Coûts d’acquisition client Coûts de distribution Hébergement Salaires... Modèle de revenus Valeur vie client Revenu Marge Early Adopters
  22. 22. Adéquation Problème/ Solution Adéquation Produit/Marché Focus : Apprentissage validé Expériences : Pivots Passage à l’échelle Focus : Croissance Expériences : Optimisation
  23. 23. Adéquation Problème/ Solution Adéquation Produit/Marché Focus : Apprentissage validé Expériences : Pivots Passage à l’échelle Focus : Croissance Expériences : Optimisation Est-ce ce que les clients veulent ? Paieront-ils pour ça ? Peut-il être réalisé ?
  24. 24. Adéquation Problème/ Solution Adéquation Produit/Marché Focus : Apprentissage validé Expériences : Pivots Passage à l’échelle Focus : Croissance Expériences : Optimisation Ai-je réalisé un produit que les gens veulent ?
  25. 25. Adéquation Problème/ Solution Adéquation Produit/Marché Focus : Apprentissage validé Expériences : Pivots Passage à l’échelle Focus : Croissance Expériences : Optimisation Comment puis-je accéler la croissance ?
  26. 26. e èm bl I er nt ew vi Comprendre le problème ro P ew vi er nt ol S on ti u te In I Trouver une solution Adéquation Problème/Solution ew vi r VP M Valider qualitativement Valider quantitativement Adéquation Produit/Marché
  27. 27. Soyez prêts à interviewer vos clients
  28. 28. Rencontrer des gens, c’est difficile !
  29. 29. Comment peut-on trouver des prospects ?
  30. 30. Réseau
  31. 31. Sortez !
  32. 32. Article
  33. 33. Twitter
  34. 34. Landing page
  35. 35. L’interview «Problème»
  36. 36. Que veut-on apprendre ? Que résolvez-vous ? (Problem) Qui sont les concurrents ? (Existing Alternatives) Qui a ce problème ? (Customer Segments)
  37. 37. Le script Accueil (2 min) Collecter des infos sur la personnes (2 min) Raconter une histoire (2 min) Classement des problèmes (4 min) Explorer la vision du client (15 min) Conclure (2 min) Mettre les résultats par écrit (5 min)
  38. 38. Vous pouvez arrêter quand ... Vous avez interviewé plus de 10 personnes Vous connaissez le profil des early adopters Vous avez un «must-have problem» Vous savez comment les clients résolvent ce problème aujourd’hui
  39. 39. L’interview «Solution»
  40. 40. Demo La démo doit être réalisable La démo doit parraître réelle La démo doit pouvoir évoluer vite La démo doit minimiser le gaspillage La démo doit utiliser des données qui parraissent réelles
  41. 41. Que veut-on apprendre ? Qui a ce problème ? (Early Adopters) Comment résoudrez-vous ces problèmes ? (Solution) Quel est le modèle financier ? (Revenue Streams)
  42. 42. Le script Accueil (2 min) Collecter des infos sur la personnes (2 min) Raconter une histoire (2 min) Démo (15 min) Tester le pricing (3 min) Conclure (2 min) Mettre les résultats par écrit (5 min)
  43. 43. Vous pouvez arrêter quand ... Vous connaissez le nombre minimum de fonctionnalités nécessaires pour résoudre ce problème Vous avez un prix acceptable par vos client Vous avez les moyens de créer ce produit
  44. 44. MVP
  45. 45. Réduisez votre MVP
  46. 46. Ne faites pas la courses aux fonctionnalités
  47. 47. Les fonctionnalités diluent votre UVP
  48. 48. Une fonctionnalité a toujours un coût caché
  49. 49. Agile
  50. 50. L’interview «MVP»
  51. 51. Que veut-on apprendre ? Le produit est-il convainquant ? (UVP) Avez-vous assez de clients ? (Channels) Le prix est-il bon ? (Revenue Streams)
  52. 52. Le script Accueil (2 min) Montrer la landing page (2 min) Montrer la page des prix (3 min) Inscription et activation (15 min) Conclure (2 min) Mettre les résultats par écrit (5 min)
  53. 53. e èm bl I er nt ew vi Comprendre le problème ro P ew vi er nt ol S on ti u te In I Trouver une solution Adéquation Problème/Solution ew vi r VP M Valider qualitativement Valider quantitativement Adéquation Produit/Marché
  54. 54. Identifiez vos moteurs de croissance
  55. 55. Sticky Forte rétention Objectif : Acquisition > Attrition
  56. 56. Viral Forte recommandation Objectif : Coeff Viralité > 1
  57. 57. Paid Forte marge Objectif : LTV > COCA
  58. 58. Merci ! @camilleroux

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