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Enjoy Learning Languages     Markus Witte     Managing Director     Lesson Nine GmbH     www.babbel.com
Product                    www.babbel.com             An Online Platform For Language Learning• self-study + social networ...
Market                        Market Situation        Large And Expanding Market For Language Acquisition• 50 Billion USD ...
Market                     Relevant Target GroupsCommunity                         Socializer                             ...
Market                       Relevant CompetitionCommunity                         Socializer                             ...
Business Model                     Business Model                        “Freemium”                                     Fr...
Share Economy                 Aspects Of Sharing         Free Access            User Generated Content • Attract users    ...
Team                   Management  Very experienced in technology and entrepreneurship.• total of 25 years experience in  ...
Company        Lesson Nine GmbH    Großbeerenstr. 81, Berlin KreuzbergToday     Team of 10 employees and 14 freelancers04/...
Roadmap                     Future Plans                 • Growth (organic, advertising, PR, partners)Community        • P...
Video            Product Videohttp://www.youtube.com/watch?v=G6gwkl_yLlI
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090506nextconferenceslideshare 090504160844-phpapp02

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090506nextconferenceslideshare 090504160844-phpapp02

  1. 1. Enjoy Learning Languages Markus Witte Managing Director Lesson Nine GmbH www.babbel.com
  2. 2. Product www.babbel.com An Online Platform For Language Learning• self-study + social network • 300,000 users from 200 countries• playful, personalized, multi-media • basic version is free• 5 languages: de, en, fr, es, it • premium products („courses“)
  3. 3. Market Market Situation Large And Expanding Market For Language Acquisition• 50 Billion USD second language market volume in 2010• 12 Billion USD for private Mio. USD language acquisition• 15% to 30% growth per year• 5 Billion USD in the core market segment Babbel addresses Source: Phrasebase
  4. 4. Market Relevant Target GroupsCommunity Socializer Tandem Learners School students Travellers Holiday Makers Deficit Entertainment Learners Certificate-Learners Learners System-Learners Business Learners Language Students Self-Study Fun Objective
  5. 5. Market Relevant CompetitionCommunity Socializer Tandem Learners School Livemocha students Panfu bab.la Travellers Scoyo Palabea Busuu Edufire Holiday Makers Deficit Mango Languages Certificate- Entertainment Learners Learners Learners System-Learners Business Learners BBC Rosetta Stone Language Vokker Students Self-Study TellMeMore Fun Objective
  6. 6. Business Model Business Model “Freemium” Free Community • VocabularyOrganic Growth • Writing Exercises • Messages, Chat, Boards Advertising Premium ContentOnline Advertising • Compact online-courses • Vocabulary and grammar • Co-operations with publishing housesAffiliate Partners Fees & Subscriptions
  7. 7. Share Economy Aspects Of Sharing Free Access User Generated Content • Attract users • Using existing material (CC) • Build trust • Build and improve content • Evolve the product • User identification/participation Community Sharing Infrastructure• Users as tutors • Open API and third party clients• Communication/interaction (planned)• User Profiles as content • Widget applications for websites and networks (planned)
  8. 8. Team Management Very experienced in technology and entrepreneurship.• total of 25 years experience in software development• expertise in product design• key competence in online marketing• team members co-founded two other companies, one of them Native Instruments T.Diepstraten, T.Holl, L.Heine, M.Witte
  9. 9. Company Lesson Nine GmbH Großbeerenstr. 81, Berlin KreuzbergToday Team of 10 employees and 14 freelancers04/2009 Monetization start07/2008 Funding series A: Kizoo VC Fonds Berlin01/2008 Public beta version release08/2007 Company registered05/2007 Project started (4 founders)11/2006 Idea born
  10. 10. Roadmap Future Plans • Growth (organic, advertising, PR, partners)Community • Participation: more UGC • Interaction: new community features • Publisher Co-Operations Premium Content • Differentiated Offers • 20 language pairs • Open API DistributedInfrastructure • Widgets and Plug-Ins • Multitenant E-Learning CMS
  11. 11. Video Product Videohttp://www.youtube.com/watch?v=G6gwkl_yLlI

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