Using microblogging for interactive marketing

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Using microblogging for interactive marketing

  1. 1. Carmen Holotescu Director Timsoft http://cirip.ro/u/cami13 Webstock , Bucharest 18 septembrie 2009 Using microblogging for interactive marketing A shocking show about differences, acceptance and love! The Roosevelt Square Premiere, on Sunday, at 7pm. We are waiting for you.
  2. 2. <ul><li>Agenda: </li></ul><ul><li>Cirip.ro facilities </li></ul><ul><li>Facilities for online marketing: </li></ul><ul><li>companies / communities/ banks / politicians </li></ul><ul><li>artists / cultural organizations </li></ul>
  3. 3. <ul><li>7000 users Cirip.ro + </li></ul><ul><li>3000 members of online marketing groups </li></ul><ul><li>interface in Romanian, English, German </li></ul>Cirip.ro - a microblogging platform specially designed for education and business; launched in March, 2008, by Timsoft , a Romanian company specialized in eLearning and mobile applications
  4. 4. Facilities Cirip.ro (1) <ul><li>public and private groups (courses, trainings, projects, events, internal communication, service, family, hobby, etc) </li></ul><ul><li>business groups (companies, organizations, politicians, artists) </li></ul><ul><li>- group communication via SMS </li></ul><ul><li>polls , quizzes – online or via SMS </li></ul><ul><li>feeds monitoring (via SMS)(sites/blogs/social networks/search feeds – jobs, weather, reactions) </li></ul><ul><li>statistics, visualizations, tags. </li></ul>
  5. 5. Facilities Cirip.ro (2) multimedia objects embedded in messages (information/communication flow): - livestreaming, - images ( flickr, tinypic ), - audio ( eok, trilulilu, deezer, blip.fm, vocaroo, mp3 ), - (live) video ( youtube, dotsub, vimeo, seesmic, screencastle, screenjelly, screenr, 220.ro, myvideo ), - presentations ( slideshare, capzles, voicethread, flowgram, photopeach, picasa, notaland, prezi, diagrammr ), - documents ( odf, odt, pdf, doc, xls, txt, ppt )
  6. 6. PLN: users, groups, feeds interactions online, via ciripfox/ ciripgadget/ ciripAIR/FF Ubiquity, SMS, mobile, IM, mJava, API, twitter2cirip, rss2cirip messages, images, audio, video (live), presentations, files profile livestreaming cirip2twitter, widget, export notes on blogs
  7. 7. Solution: - cheap, - flexible, - accessible, - performant, - customizable Campaigns SMS / online for people who confirmed their interest. Clients : companies/organisations, communities/groups, education, politicians, artists, sport teams, media, banks, etc. Data base members: join via SMS, online by cirip.ro members, import. Continuos interaction , feedback, history in online group – monitored online/SMS. Live interaction during events: livestreaming, messages, polls. Business groups
  8. 8. Administration panel for a business group
  9. 9. <ul><li>Group </li></ul><ul><li>join online / SMS to 1210: </li></ul><ul><li>identifier rip @mb9 I want to monitor this interesting event </li></ul><ul><li>notifications sent via trimise prin SMS to subgroups </li></ul><ul><li>multimedia interactions in group – opinions, service, suggestions </li></ul><ul><li>- messages monitored online / SMS </li></ul><ul><li>mobile coupons for services / events </li></ul><ul><li>Live Events </li></ul><ul><li>real-time polls, quizzes, questions / comments, feedback </li></ul><ul><li>widget / livestreaming exported on partners sites / blogs. </li></ul>Business groups for companies / organizations / politicians
  10. 11. Group – mobile fan club Interaction online / SMS / IM related to: - events – timeline, localization on Google Maps - promotions - polls, quizzes - online / SMS voting, also during the concerts, shows. The fans/spectators can send SMS for: - votings songs, shows - participation in promotions - book / buy tickets for concerts, shows messages, images, videos from concerts/shows/meetings with artists Business groups for artists/cultural organizations
  11. 12. interactions: online, SMS, mobile – news, feedback, ideas messages: text, images, audio, (live) video, presentations, files livestreaming for platform members, schools, student theatre companies widget, export notes on blog, wall display
  12. 13. Live wall display Event: 20 years from Revolution
  13. 14. Poll Feedback la http://www.cirip.ro/sondaje/4 Un exemplu pentru TNT la http://www.cirip.ro/sondaj/23 Va asteptam opiniile despre Premiera Piata Roosevelt prin SMS la 1210 cu teatrutm opinie sau online la http://www.cirip.ro/pro/teatrutm Quiz Care spectacol a avut premiera in aceasta stagiune? Raspundeti la 1210 cu: q a - Piata Roosevelt q b - Offside q c - Norii
  14. 15. Thank you! You are welcome on Cirip.ro for business, partnership.

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