Using microblogging for interactive marketing


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Using microblogging for interactive marketing

  1. 1. Carmen Holotescu Director Timsoft Webstock , Bucharest 18 septembrie 2009 Using microblogging for interactive marketing A shocking show about differences, acceptance and love! The Roosevelt Square Premiere, on Sunday, at 7pm. We are waiting for you.
  2. 2. <ul><li>Agenda: </li></ul><ul><li> facilities </li></ul><ul><li>Facilities for online marketing: </li></ul><ul><li>companies / communities/ banks / politicians </li></ul><ul><li>artists / cultural organizations </li></ul>
  3. 3. <ul><li>7000 users + </li></ul><ul><li>3000 members of online marketing groups </li></ul><ul><li>interface in Romanian, English, German </li></ul> - a microblogging platform specially designed for education and business; launched in March, 2008, by Timsoft , a Romanian company specialized in eLearning and mobile applications
  4. 4. Facilities (1) <ul><li>public and private groups (courses, trainings, projects, events, internal communication, service, family, hobby, etc) </li></ul><ul><li>business groups (companies, organizations, politicians, artists) </li></ul><ul><li>- group communication via SMS </li></ul><ul><li>polls , quizzes – online or via SMS </li></ul><ul><li>feeds monitoring (via SMS)(sites/blogs/social networks/search feeds – jobs, weather, reactions) </li></ul><ul><li>statistics, visualizations, tags. </li></ul>
  5. 5. Facilities (2) multimedia objects embedded in messages (information/communication flow): - livestreaming, - images ( flickr, tinypic ), - audio ( eok, trilulilu, deezer,, vocaroo, mp3 ), - (live) video ( youtube, dotsub, vimeo, seesmic, screencastle, screenjelly, screenr,, myvideo ), - presentations ( slideshare, capzles, voicethread, flowgram, photopeach, picasa, notaland, prezi, diagrammr ), - documents ( odf, odt, pdf, doc, xls, txt, ppt )
  6. 6. PLN: users, groups, feeds interactions online, via ciripfox/ ciripgadget/ ciripAIR/FF Ubiquity, SMS, mobile, IM, mJava, API, twitter2cirip, rss2cirip messages, images, audio, video (live), presentations, files profile livestreaming cirip2twitter, widget, export notes on blogs
  7. 7. Solution: - cheap, - flexible, - accessible, - performant, - customizable Campaigns SMS / online for people who confirmed their interest. Clients : companies/organisations, communities/groups, education, politicians, artists, sport teams, media, banks, etc. Data base members: join via SMS, online by members, import. Continuos interaction , feedback, history in online group – monitored online/SMS. Live interaction during events: livestreaming, messages, polls. Business groups
  8. 8. Administration panel for a business group
  9. 9. <ul><li>Group </li></ul><ul><li>join online / SMS to 1210: </li></ul><ul><li>identifier rip @mb9 I want to monitor this interesting event </li></ul><ul><li>notifications sent via trimise prin SMS to subgroups </li></ul><ul><li>multimedia interactions in group – opinions, service, suggestions </li></ul><ul><li>- messages monitored online / SMS </li></ul><ul><li>mobile coupons for services / events </li></ul><ul><li>Live Events </li></ul><ul><li>real-time polls, quizzes, questions / comments, feedback </li></ul><ul><li>widget / livestreaming exported on partners sites / blogs. </li></ul>Business groups for companies / organizations / politicians
  10. 11. Group – mobile fan club Interaction online / SMS / IM related to: - events – timeline, localization on Google Maps - promotions - polls, quizzes - online / SMS voting, also during the concerts, shows. The fans/spectators can send SMS for: - votings songs, shows - participation in promotions - book / buy tickets for concerts, shows messages, images, videos from concerts/shows/meetings with artists Business groups for artists/cultural organizations
  11. 12. interactions: online, SMS, mobile – news, feedback, ideas messages: text, images, audio, (live) video, presentations, files livestreaming for platform members, schools, student theatre companies widget, export notes on blog, wall display
  12. 13. Live wall display Event: 20 years from Revolution
  13. 14. Poll Feedback la Un exemplu pentru TNT la Va asteptam opiniile despre Premiera Piata Roosevelt prin SMS la 1210 cu teatrutm opinie sau online la Quiz Care spectacol a avut premiera in aceasta stagiune? Raspundeti la 1210 cu: q a - Piata Roosevelt q b - Offside q c - Norii
  14. 15. Thank you! You are welcome on for business, partnership.