How to use Social Media in Academia


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How to use Social Media in Academia

  1. 1. How to use SOCIAL MEDIA in ACADEMIA
  2. 2. Social Media in universities • Social Media landscape in HE • How faculty members and students use Social Media? • Which are the potential benefits, challenges and disadvantages? • How the usage can be extended? • Is there a need for training the educational actors?
  3. 3. Publishing - blogging platforms Sharing services for pictures, links, videos, music, products Discussing with knowledge platforms and mobile chat applications Networking
  4. 4. Kaplan&Haenlein (2010): „social media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content (UGC)”. Jane Hart(2011): „Social technologies, aka social media, are a new breed of technologies that have emerged over the last few years and have changes the face of the Web.” image: There are many definitions of Social Media, and they are evolving in time Brian Solis (2010), “Defining Social Media: 2006 – 2010”
  5. 5. Key technologies: RSS/blog-2004, podcast–2005, vlog–2006, video–2007, microblogging-2008-2013, augmented reality, location based applications - 2010-2013 Social Media is a generic term covering a large range of online platforms/applications which allow users to communicate, collaborate, interact and share data.
  6. 6. The latest facts and figures about Social Media - embedded in the note at
  7. 7. JESS3 Labs The Geosocial Universe 2.0 Comparison between the total amount of registered users with the percentage of people ac Amy Campbell (2010) 3 characteristics of social media: the majority of content is user generated, a high degree of participation/interaction between users, and easily integrates with other sites. Anthony J. Bradley (2010) 6 core principles: participation, collective, transparency, independence, persistence and emergence.
  8. 8. A Vision of students today – clip embedded in the note at
  9. 9. Enhancing teaching & learning using Social Media from Handbook of Emerging Technologies in Education George Siemens, Peter Tittenberg (pg.34) Social Media is about transforming monologue into dialogue, about free access to all types of information, about transforming internet users from mere readers to creators of content, about interacting in the online world so as to form new collaborative relationships.
  10. 10. Social Media platforms for content sharing
  11. 11. Groups (,,, Forums/Spaces for discussions (,, Localization (,, Augmented reality (,, Virtual worlds/Social Games (,, IM (YM, GTalk, Jabber, Skype) Platforms for Communication & Collaboration & Localization
  12. 12. Social Media in Romanian Academia - embedded in the note at
  13. 13., former
  14. 14. check also, Major Players in the MOOC Universe
  15. 15. ADVANTAGES • teaching / learning digital skills • easily-accessible creativity • „use of authentic study materials” • „easy socialization” • a modern approach of educational subjects • feedback • easy monitoring online presence and reputation • collaborative participation • using open education / open educational resources
  16. 16. DISADVANTAGES • content trivialisation • security of data and persons • online information / cognitive overload • equality or e-quality • difficult management of digital identity • anonymity • ethical concerns • institutional norms • time spent on social media sites • emotional barriers • a certain life style and/or an organisational culture • artificial communication • the noise • the activity with / within social media isn’t recognised as academic
  17. 17. Welcome to … your space Which 5 Social Media applications do you appreciate and use the most? Which 5 do you want to test/use? Find 2 MOOCs interesting for you and your students.
  18. 18. Tune your communication! to flicko all owners of photographs Carmen HOLOTESCU Timsoft / Politehnica University of Timisoara Romania blog: twitter: cami13 cirip: cami13 Thank you! to flicko all owners of photographs