Ustwo camerjam mobile marketing finance masterclass

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Ustwo camerjam mobile marketing finance masterclass

  1. 1. MOBILE FINANCE MASTERCLASSDesigning for usersustwo™ 1
  2. 2. 4 Things Interaction Design Pixel Perfection Fail Fast, Fail Early, Fail Often Light Process & Collaboration 4
  3. 3. InteractionDesign
  4. 4. Interaction Designinteraction design is understandinghow your users think and feel whenusing your product or service, anddesigning around this knowledge 1
  5. 5. Interaction Designplace the user at the centre of yourthinking, align business objectiveswith their specific needs. 1
  6. 6. Interaction Designinteraction design is the foundationsof User Experience 1
  7. 7. Pixel Perfection
  8. 8. Pixel Perfectionperceptions of quality and securitywill be judged by visual acuity. 1
  9. 9. Fail FastFail EarlyFail Often
  10. 10. 1
  11. 11. Process: Light,Collaborate
  12. 12. Process Light: Collaborateagile 1
  13. 13. Process Light: Collaborateface to face collaboration = gold 1
  14. 14. Process Light: Collaboratemore stakeholders = more noisemore changes = poor ux 1
  15. 15. Process Light: Collaboratekeep it tight, keep hierarchy flat.our most successful projects havebeen ones where we work directlywith the product owner who canmake tough calls. 1
  16. 16. Process Light: Collaborateenabler as well as a decisionmaker. 1
  17. 17. 4 Things Interaction Design Pixel Perfection Fail Fast, Fail Early, Fail Often Light Process & Collaboration 4
  18. 18. lawrence@ustwo.co.uk Interaction Design & UX jules@ustwo.co.uk Partner, Business DevelopmentFounded: 2004 by Matt Miller & John SinclairDirectors: 4 - mills, sinx, marcus, julesStatus: IndependentStudios: London, England founded 2004 Malmö, Sweden founded 2008 New York, USA founded 2012Staff: 107 (Q12012)Nationalities: 19 (and counting)America, Australia, Belarus, Britain, China, Denmark, Germany, Hungary,Israel, Italy, Japan, Korea, Moldova, Poland, Spain, Sweden, Turkey, UkraineWebsite: www.ustwo.co.ukContact: work@ustwo.co.uk

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