Duncan hallas netbiscuits mobile publishing masterclass

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Duncan hallas netbiscuits mobile publishing masterclass, #mpublishing

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Duncan hallas netbiscuits mobile publishing masterclass

  1. 1. Mobile Publishing Master Class Publishing across different mobile platforms Duncan Hallas - Director Sales EMEA Linkedin.com/in/duncanhallas d.hallas@netbiscuits.comApril 12, 2011 © Netbiscuits GmbH 2011 1
  2. 2. About NetbiscuitsCompany Facts  Founded in 2000  100 employees  Offices in US, Germany, UK and Asia  Privately Held backed by Creathor Ventures & T-Ventures April 12, 2011 © Netbiscuits GmbH 2011 2
  3. 3. Netbiscuits Numbers We Serve Monthly  Over 400 Direct Customers  7Bn Mobile Page Impressions  +75 Partners  100mio videos  +5000 Developers monthly  Customer revenues over $185mio on NB Platform  13,000 apps & sites April 12, 2011 © Netbiscuits GmbH 2011 3
  4. 4. What We Do Open Standard SAAS software leveraging existing systems to provide mobile optimized Internet sites & applications. 4 April 12, 2011 © Netbiscuits GmbH 2011 4
  5. 5. The Global Mobile Fragmentation Challenge  For JavaScript and AJAX support on Apple and Android, you > 200 Carrier Networks need over 44 test devices worldwide  Mobile video requires over 50 formats > 300 User Agents per device  A typical iPhone OS update requires full site regression test, new Hardware development, deployment… time and money > 5000 Mobile  All this and then add Gaming Consoles, TVs, In-Car Navigation Devices worldwide Systems, Tablets and eBooks! > 10 Software > 15 Mobile > 500 Content > 6 Mobile OS revisions per Browsers Formats Mobile OS Software April 12, 2011 © Netbiscuits GmbH 2011 5
  6. 6. The Typical Publisher Business Challenges... Analytics & Ad Yield Management Adding Ad-Networks & Payment Providers Management of Editorial, In House Dev, 3rd Party Service Management Teams CMS & CRM Vendor Management & Upgrades Maintaining Hardware, Hosting & CDN Optimisation Dealing with Custom Advertiser Programs April 12, 2011 © Netbiscuits GmbH 2011 6
  7. 7. Problem With Grouped Device Sites Most solutions use a 3 tier rendering solution However by grouping devices you have to work to lowest common feature Many device capabilities get ignored = degraded end user experience = lower revenue / ad yield April 12, 2011 © Netbiscuits GmbH 2011 7
  8. 8. Core Netbiscuits Platform Device Detection & Content Adaptation (images, sound/video) Device Research & Testing Procedures +Support for over 7000 devices globally +50 new devices tested in Frontend Tool house monthly & +600 Device attributes SDK +Layout ‘Biscuits’ April 12, 2011 © Netbiscuits GmbH 2011 8
  9. 9. So What Are These ‘Biscuits’? Content Ingredients for Biscuits Rendered mobile site mobile website Header Navigation RSS Tabbed Container Teaser Widget Map / POI Scripting Slideshow TagCloud Footer April 12, 2011 © Netbiscuits GmbH 2011 9
  10. 10. Site Builder 2.0 – Intuitive Front End Production Tools  Manage pages, include files, CSS  Design and build page layouts  Drag and drop interface  WYSISYG interface  Preview on range of devices  No ‘mobile’ web skills needed Slide 4/12/2011 © 2011 Netbiscuits GmbH
  11. 11. Powerful Back End Integration Suite KEY FEATURES  SDK Plug Ins / Snippets (standardized templates and sample code available)  Access Netbiscuits developer center  Easy to learn / short introduction phase (BiscuitML is based on XML) As Used By… BENEFITS Slide 11  Integrate CMS & Data feeds etc  Flexibly develop & manage in-house or through preferred technology partners  No need to hire mobile developers / standard developer can easily work with their usual IDE to develop © 2011 Netbiscuits GmbH Slide 11
  12. 12. HTML5 & MobileSo HTML5 will work on all devices, right? HTML5 provides limited mobile support, even on Apple, Android and BlackBerry devices HTML5 does not really bring any new features to the market, it simply enables a different way of doing things HTML5 does not necessarily enable features or advantages across all platforms, it’s a “standard in motion” that is implemented differently on many platforms Mobile sites must still be developed and rendered to ensure best experience across devices and platforms April 12, 2011 © Netbiscuits GmbH 2011 12
  13. 13. HTML5 For AllSo HTML5 will work on all devices, right? HTML 5 support by platform Based on 300 Tested Attributes210 208200 iOS 4 185/300 185190 176 Android 2.2 176/300180170 BlackBerry 6 208/300 160iOS 4 Android 2.2 BlackBerry OS 6 Conducted with html5test.com April 12, 2011 © Netbiscuits GmbH 2011 13
  14. 14. Top Supported FeaturesSupported HTML5 Features In Top 15 Browsing UK HTML5 Capable Devices 54% 52% 50% 48% 46% % Supported 44% 42% Geo Location Off Line WebStorage CSS3 Selectors 2D Animations Application Support April 12, 2011 © Netbiscuits GmbH 2011 14
  15. 15. Top Partially Supported FeaturesPartially Supported HTML5 Features In Top 15 Browsing UK HTML5 Capable Devices70%60%50%40%30% % Partially Supported20%10% 0% Misc Element Extended CSS3 In Extended Extended Type & User General Form Concept Video / Audio Attributes Interaction April 12, 2011 © Netbiscuits GmbH 2011 15
  16. 16. Top Un Supported FeaturesUn Supported HTML5 Features In Top 15 Browsing UK HTML5 Capable Devices95%90%85%80% % Un Supported75%70% Microdata 3D Animation File Reader API IndexedDB Local Device Rendering Support April 12, 2011 © Netbiscuits GmbH 2011 16
  17. 17. HTML5: The Netbiscuits Approach  The HTML5 experience is not exclusive to new devices. Our technology enables Rich UI features across multiple devices  HTML5 is a welcome addition to the mobile party, but it does not negate or even solve device and OS fragmentation  Our HTML5+ approach utilises our technology to ensure the best possible user experience on every device  Delivers the best experience... with and without HTML5! April 12, 2011 © Netbiscuits GmbH 2011 17
  18. 18. App Vs Mobile Web? Or App + Mobile WebApril 12, 2011 © Netbiscuits GmbH 2011 18
  19. 19. Rich UI: App Vs Mobile Web App? eBay using rich UI Wall Street Online with Hybrid Apps are now features including the pre-loaded tabs. vital for many Gallery Biscuit. April 12, 2011 © Netbiscuits GmbH 2011 strategies. 19
  20. 20. Mobile Sites vs AppsThe on-going debate “When discussing traffic numbers on a device basis, I think it’s important to note that we’ve actively diverted millions of users from our mobile website m.ebay.com to our iPhone, Android and BlackBerry apps. However, despite us proactively diverting traffic, mobile web revenue growth is increasing at the same pace as our mobile app business. Therefore, it is important to have a mobile strategy that includes both mobile sites and apps.” Han-Shen Yuan Director Platform Business Solutions and Mobile Engineering for eBay Inc October 2010. April 12, 2011 © Netbiscuits GmbH 2011 20
  21. 21. App + Mobile Site Users don’t care! Why not have best Of both worlds? Native App  User Exp, Performance, App Store Channel, Monetization, etc Mobile Site  Broadest reach, Easily Upgraded, Open playing field, one less mouth to feed, etc April 12, 2011 © Netbiscuits GmbH 2011 21
  22. 22. Hybrid / Web View Approach Iintegrate mobile optimized websites into Native Apps Most UI developments are re-usable Available for all major OS Device API Integration still possible Easy creation & upgrade, build touch optimized mobile website or adapt existing and wrap them. Save cost: One code base to publish to mobile web and apps environments April 12, 2011 © Netbiscuits GmbH 2011 22
  23. 23. eBay Site Vs App April 12, 2011 © Netbiscuits GmbH 2011 23
  24. 24. m.eBay.com Rich UI April 12, 2011 © Netbiscuits GmbH 2011 24
  25. 25. Mobile Web Metrics Report Our latest device report is now available.  The report includes:  Global Device Statistics  Regional Device Statistics  Device Statistics by Market  In-depth HTML5 Device Support Statistics  Download your free copy now: www.netbiscuits.com
  26. 26. Mobile Publishing Master Class Publishing across different mobile platforms Duncan Hallas - Director Sales EMEA Linkedin.com/in/duncanhallas d.hallas@netbiscuits.comApril 12, 2011 © Netbiscuits GmbH 2011 26

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