1. SMS Marketing
Darren Daws
Managing Director
www.txtlocal.com
2. Introduction
• Helping any business to instantly
communicate with customers and staff
using a range of low cost–high impact
mobile business solutions
• Plethora of features building up to one of
the most advanced and easy-to-use text
messaging systems on the market
• Working with over 75,000 businesses
nationwide of all sizes including Google,
Pizza Hut, Shell and many more
• Award winning company
www.txtlocal.com
3. Why now, why SMS?
The ONLY method available for
Builds
targeted one-to-one dialogue with
Relationships
your customers
97.5% of all text messages are
Fast and targeted opened and read within five seconds
of being received*
You’re customers are 66% more
likely to respond to an SMS
Increases ROI
marketing campaign, compared to an
email campaign
Over 96% of phones in use are
Large scale
capable of receiving SMS
customer loyalty
messaging**
www.txtlocal.com Source: *Ofcom, **CTIA
5. Case study:
Manchester United FC
Building Customer
Relationships
• Direct rapport with customers from an operational level
• One to one communication with over 150k Season Ticket
holders and Members
• A significant reduction in call volumes about ticket
application results
• On-the-go last minute updates sent to supporters e.g. major
traffic incidents
• Deeper relationships and increase in customer care levels
No substitute for fast, direct
two way communication
www.txtlocal.com
6. Case study: The Sports
Investor
High ROI and 24-7 contact
• 25% response rate to promotional SMS campaign
• Upward lift in member sign ups to the website
• Providing accurate information 24 hours a day
Maximum ROI for short, targeted
campaigns
www.txtlocal.com
7. Case study: Adrenalin
Quarry
Customer acquisition
• 16,000 new customers texting into advertised short code
• Increase in bookings
• Direct channel to drive traffic to website
• Reduction in phone call enquiries
• Flexibility of communicating same-day changes
Grow an opt-in database of potential
customers
www.txtlocal.com
8. See how simple it is…
Text
TALK
to 66777
NOW
www.txtlocal.com
9. No substitute for
one-to-one communication
Drive traffic to websites
Promote games
Increase ticket sales
Last minute info
Video links
Social media
Distribute news
Membership
www.txtlocal.com
10. Don’t get left behind,
choose SMS…
24 hour contact
Customer loyalty
Cost-effective
Data acquisition
Targeted
Instant
Relationship building
Opt-in
Maximise ROI
www.txtlocal.com
11. Thank you
Scan QR Code for my details:
Or text DARREN to 60777
www.txtlocal.com
