Fjord Mobile Design Drivers
       21st January 2010




Slide 1 © Fjord 2010
Who are Fjord?




Slide 2 © Fjord 2010
6 mobile contexts
                        the condition of being mobile




Slide 3 © Fjord 2010
1. Cultural Context
                          Customisation vs. The Givens




Slide 4 © Fjord 2010
2. Snacking
                       time filling & boredom killing




Slide 5 © Fjord 2010
3. Location
                       we know your location
                       & your location matters




Slide 6 © Fjor...
4. Motion
                           you are in motion therefore
                       there are limitations (& possibili...
Slide 8 © Fjord 2010
5. Identity
                        you are your SIM




Slide 9 © Fjord 2010
6. Limitations
                             Mobile devices have
                          limited input capabilities




S...
a great mobile user experience
                                = Control + Utility + Bling




Slide 11 © Fjord 2010
1. Control
                          efficient ways to get stuff done,
                        much more than apps or func...
2. Utility
                             what makes things work
                        without you really being aware of i...
3. Bling
                         showing off




Slide 14 © Fjord 2010
Slide 15 © Fjord 2010
Thank you :)




Slide 16 © Fjord 2010
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Andy Goodman Jesus Gorriti Fjord

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Presentation from the Camerjam M-Football conference, 21 January 2010, www.camerjam.com/events/m-football

Published in: Spiritual, Technology
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Andy Goodman Jesus Gorriti Fjord

  1. 1. Fjord Mobile Design Drivers 21st January 2010 Slide 1 © Fjord 2010
  2. 2. Who are Fjord? Slide 2 © Fjord 2010
  3. 3. 6 mobile contexts the condition of being mobile Slide 3 © Fjord 2010
  4. 4. 1. Cultural Context Customisation vs. The Givens Slide 4 © Fjord 2010
  5. 5. 2. Snacking time filling & boredom killing Slide 5 © Fjord 2010
  6. 6. 3. Location we know your location & your location matters Slide 6 © Fjord 2010
  7. 7. 4. Motion you are in motion therefore there are limitations (& possibilities) Slide 7 © Fjord 2010
  8. 8. Slide 8 © Fjord 2010
  9. 9. 5. Identity you are your SIM Slide 9 © Fjord 2010
  10. 10. 6. Limitations Mobile devices have limited input capabilities Slide 10 © Fjord 2010
  11. 11. a great mobile user experience = Control + Utility + Bling Slide 11 © Fjord 2010
  12. 12. 1. Control efficient ways to get stuff done, much more than apps or functionality Slide 12 © Fjord 2010
  13. 13. 2. Utility what makes things work without you really being aware of it Slide 13 © Fjord 2010
  14. 14. 3. Bling showing off Slide 14 © Fjord 2010
  15. 15. Slide 15 © Fjord 2010
  16. 16. Thank you :) Slide 16 © Fjord 2010

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