Raskar, Camera Culture, MIT Media Lab                                  Imaging Ventures                                   ...
Business Plan Executive Summaries                             Hadzima’s Pyramid                                           ...
Tech “Push” vs Market “Pull”  • Refining a business idea is iterating between    “what you can do (the How)” and “what’s  ...
How to Invent?After X, what is neXt           Ramesh Raskar, MIT Media Lab Lab                    Ramesh Raskar, MIT Media
X          X+Y                        dX   neXt               X    X++       X           Ramesh Raskar, MIT Media Lab Lab ...
Imaging Ventures   MAS.533         Exploring Cameras, Displays & Visual                Computing Innovations              ...
The Full MIT Innovation Ecology                                                    Commercial                  University ...
Action Labs @ MITBoth For-Credit Curricular & Non-Credit Extracurricular Offerings                         The MIT Innovat...
Goals of Class1. Quality Connections with Fellow Classmates, Course   Advisors, & Guest Speakers2. Survey-Level Awareness ...
MIT Alum Venture Legacy       ~ US$ Hundreds of Billions in Market ValuationJoost Bonsen © 2010 ~ jpbonsen@alum.mit.edu ~ ...
The MIT $100K Entrepreneurship    & IDEAS Competitions • Elevator Pitch Competition -- October    – 1 minute, $1000 (Octob...
MIT $100K Alumni Companies  MAS.533 Imaging Ventures ~ Ramesh Raskar & Joost Bonsen © Spring 2010 ~ Tue 6-8pm ~ http://ima...
MIT Media Lab    Camera Culture  Creating new ways to capture and share visual information                                ...
Can you lookaround the corner ?
Multi-path                          Analysis2nd Bounce             1st Bounce             3rd Bounce
Compressive Displays                       mask K                         …                       mask 3                  ...
Health & Wellness                                   Human Computer Interaction                          Visual Social Comp...
ComputationalSmart Cameras                         Camera       Pixels                Photons      Images         Light Fi...
Co-designing Optical and Digital Processing                                           Computational                   Opti...
How to Invent?After X, what is neXt           Ramesh Raskar, MIT Media Lab Lab                    Ramesh Raskar, MIT Media
X          X+Y                        dX   neXt               X    X++       X           Ramesh Raskar, MIT Media Lab Lab ...
Simple Exercise ..• Image Compression  – Save Bandwidth and storage         What is neXt                                 R...
Simple Exercise ..• Image Compression  – Save Bandwidth and storage.. Video Compression ..  – Extend the idea to time dime...
Strategy #1:          XdExtend it to next (or some other) dimension                                Ramesh Raskar, MIT Medi...
X=•   Idea you just heard•   Concept•   Patent•   New Product•   Product feature•   Design•   Art•   Algorithm            ...
Strategy #1:          Xd• Extend it to next dimension (or some other) dimension   – Flickr to Youtube   – Wikipedia to .. ...
Data  Text  Audio  Images  Video  ..                                       32
Strategy #2:               X+Y• Fusion of the dissimilar  – More dissimilar, more spectacular the output• Example  – Scien...
Slit Lamp for  Cataracts
Retinal Scan          Slit Lamp Exam   Retinal Scan                                          35
Phoropter            Reading Charts
NETRANear Eye Tool for Refractive AssessmentVitor Pamplona, Ankit Mohan, Manuel Oliveira, Ramesh Raskar SIGGRAPH 2010
0.6B without                  2B             glasses              refractive                errors    4.5Bcell phones     ...
Diagnostics                       Dispensing GlassesBulky Equipment , Trained Professionals     Increasingly cheap and easy
Refraction Map using Wavefront SensorWavefront aberrometer                        Shack-Hartmann WS
NETRA = Inverse of Shack-Hartmann wavefront sensor             User interactively creates the Spot DiagramSpot Diagram Cel...
300+ DPI LCDs
NETRA Worldwide     Confidential   43
KenyaThermometer for Eye                44
India
Brazil
Strategy #3: XDo exactly the opposite                  Ramesh Raskar, MIT Media Lab
Fosbury Flop                                                                  Replacement of landing                      ...
• Toll Free calls• Reverse Auction                    Ramesh Raskar, MIT Media Lab
Strategy #3:                      X                 Do exactly the opposite• Processing, Memory, Bandwidth   – In Computin...
X          X+Y                        dX   neXt               X    X++       X           Ramesh Raskar, MIT Media Lab
Strategy #4:                X• Given a Hammer ..  – Find all the nails  – Sometimes even screws and bolts                 ...
Strategy #4:                X• Given a Hammer ..  – Find all the nails  – Sometimes even screws and bolts• Given a cool so...
Strategy #5:             X• Given a nail,  – Find all hammers  – Sometimes even screwdrivers/pliers may work• Given a prob...
Strategy #6: X++• Pick your adjective ..• Making it faster, better, cheaper       neXt = adjective + X                    ...
X++ : Add your favorite adjective•   Context aware,•   Adaptive•   (temporally) Coherent,•   Hierarchical,•   Progressive•...
X++ : Add your favorite adjective• Example: Image or video compression schemes• But X++ is a sign   – The field is maturin...
Where to find the ‘X’• Awards (best papers, product, researchers)• Talks abstract   – no need to attend, subscribe to mail...
Pitfalls• These six ways are only a start• They are a good mental exercise and will  allow you to train as a researcher• G...
What are Bad ideas to pursue• X then Y (then Z)  – X+Y is great with true fusion, fusion of dissimilar is best  – But avoi...
What are Bad ideas to pursue• X then Y (then Z)  – X+Y is great with true fusion, fusion of dissimilar is best  – But avoi...
Is the idea worth pursuing?– My personal triangle of criteria   • Fun, Impact, Money   • 2 out of 3– Intersection of inter...
Is project worthwhile? Heilmeiers Questions                   http://en.wikipedia.org/wiki/George_H._Heilmeier#Heilmeier.2...
Great Research: Strive for Five1. Before Five teams       Be first, often let others do details2. Beyond Five years       ...
Acknowledgements• Members of Camera Culture, MIT group•   Vitor Pamplona•   Kari Pulli, Nokia•   Asmita Joshi•   Rupesh Na...
Research ..• http://raskar.info   – How to come up w ideas: Idea Hexagon   – How to write a paper   – How to give a talk  ...
Unfair Advantage              Ramesh Raskar, MIT Media Lab
Extras ..Prepare                                                                  IP•   Internships                       ...
ne   X   t             Ramesh Raskar, MIT Media Lab
MIT Media Lab     Ramesh Raskar   http://raskar.info    facebook.com/rraskar            X               X+Y               ...
Raskar Entrepreneurship in Imaging, Imaging Ventures, CVPR 2012
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Raskar Entrepreneurship in Imaging, Imaging Ventures, CVPR 2012

  1. 1. Raskar, Camera Culture, MIT Media Lab Imaging Ventures Camera Culture Ramesh Raskar Associate Professor MIT Media Lab Ramesh Raskar http://raskar.info http://FB.com/rraskar
  2. 2. Business Plan Executive Summaries Hadzima’s Pyramid Phrase Core Concept Paragraph Elevator Speech Few Pages Executive Summary Powerpoint Presentation 5-15 Slides Full Business Plan 20-50 Pages Detailed Support Foundation BindersMAS.533 Imaging Ventures ~ Ramesh Raskar & Joost Bonsen © Spring 2010 ~ Tue 6-8pm ~http://imagingventures.media.mit.edu/ Ramesh Raskar, MIT Media Lab
  3. 3. Tech “Push” vs Market “Pull” • Refining a business idea is iterating between “what you can do (the How)” and “what’s most worth doing (the Why)” • Converging top-down and bottom-up thinking Why Problem How Solution Ramesh Raskar, MIT Media LabMAS.533 Imaging Ventures ~ Ramesh Raskar & Joost Bonsen © Spring 2010 ~ Tue 6-
  4. 4. How to Invent?After X, what is neXt Ramesh Raskar, MIT Media Lab Lab Ramesh Raskar, MIT Media
  5. 5. X X+Y dX neXt X X++ X Ramesh Raskar, MIT Media Lab Lab Ramesh Raskar, MIT Media
  6. 6. Imaging Ventures MAS.533 Exploring Cameras, Displays & Visual Computing Innovations Spring 20xx Tue 4-6p Media Lab e14-525 Professor Ramesh Raskar & Joost Bonsen http://imagingventures.media.mit.edu Joost Bonsen MAS.533 Imaging Ventures ~ Ramesh Raskar & Joost Bonsen © Spring 2010 ~ Tue 6-8pm ~ http://imagingventures.media.mit.edu/
  7. 7. The Full MIT Innovation Ecology Commercial University Basic+Applied Emerging Established Research Promise & Spin-Off Growth Company Viability Academic / Research Offices QuickTime™ and a decompressor Support / are needed to see this picture. Alum Offices: Student / InformalOrganizations MAS.533 Imaging Ventures ~ Ramesh Raskar & Joost Bonsen © Spring 2010 ~ Tue 6-8pm ~ http://imagingventures.media.mit.edu/
  8. 8. Action Labs @ MITBoth For-Credit Curricular & Non-Credit Extracurricular Offerings The MIT InnovatIon PIpelIne Commercial University Basic+Applied Emerging Established Research Promise & Spin-Off Growth Company Viability Tech Testbeds MarketLabs New Enterprises Tiger Teams D-Lab Energy, D-Lab Development ICT, Health, Ventures, Dissemination Africa Health Delivery Lab Cycles, Design… India Lab Imaging VenturesMedia China Lab Neuro Ventures Ventures S-Lab VentureSIGs Leadership Lab MAS.533 Imaging Ventures ~ Ramesh Raskar & Joost Bonsen © Spring 2010 ~ Tue 6-8pm ~ http://imagingventures.media.mit.edu/
  9. 9. Goals of Class1. Quality Connections with Fellow Classmates, Course Advisors, & Guest Speakers2. Survey-Level Awareness of Imaging Technology Business Challenges & Opportunities3. Lessons-Learned from Live-Cases4. A Specific Venture Proposal written up as a Business Plan Executive Summary5. Increased Skills for Analyzing, Communicating, and Synthesizing Information towards Imaging Venture Creation6. Global Perspective on Imaging Innovations MAS.533 Imaging Ventures ~ Ramesh Raskar & Joost Bonsen © Spring 2010 ~ Tue 6-8pm ~ http://imagingventures.media.mit.edu/
  10. 10. MIT Alum Venture Legacy ~ US$ Hundreds of Billions in Market ValuationJoost Bonsen © 2010 ~ jpbonsen@alum.mit.edu ~ Please email if you use or re-distribute this PPT MAS.533 Imaging Ventures ~ Ramesh Raskar & Joost Bonsen © Spring 2010 ~ Tue 6-8pm ~ http://imagingventures.media.mit.edu/
  11. 11. The MIT $100K Entrepreneurship & IDEAS Competitions • Elevator Pitch Competition -- October – 1 minute, $1000 (October) • Executive Summary Competition -- November – 2 pages, $1000 – Announced next week Thurs 2/11 7:30pm 10-250 • Business Plan Competition -- Spring – 2 page executive summary + business plan DUE 3/4! – $100k Grand Prize + Track Prizes http://www.mit100k.org/ • IDEAS Competition – Mid-Month Rolling Submission; Grant Funds http://web.mit.edu/ideas MAS.533 Imaging Ventures ~ Ramesh Raskar & Joost Bonsen © Spring 2010 ~ Tue 6-8pm ~ http://imagingventures.media.mit.edu/
  12. 12. MIT $100K Alumni Companies MAS.533 Imaging Ventures ~ Ramesh Raskar & Joost Bonsen © Spring 2010 ~ Tue 6-8pm ~ http://imagingventures.media.mit.edu/
  13. 13. MIT Media Lab Camera Culture Creating new ways to capture and share visual information Ramesh Raskar http://cameraculture.info Facebook.com/cameraculture Computational Photography Femtosecond Imaging 3D Displays 1. Looking around corners 1. Tensor Display 1.Light-Field Camera Using short laser pulses and fast detector, we A family of compressive light A new camera design aim to build a device that can look around field displays comprising all exploiting the fundamental corners with no imaging device in the line of architectures employing a stack dictionary of light-fields for a sight using time resolved transient imaging. of time-multiplexed, light- single-capture capture of attenuating layers illuminated by light-fields with full- uniform or directional resolution refocusing backlighting effects. 2. Layered 3D 2. Color Primaries Tomographic techniques for A new camera design with image synthesis on displays switchable color filter arrays composed of compact volumes for optimal color fidelity and of light-attenuating material. picture quality on scene 2. Reflectance Recovery Such volumetric attenuators geometry, color and We demonstrate a new technique that allows recreate a 4D light field or high- illumination. a camera to rapidly acquire reflectance contrast 2D image when properties of objects in the wild from a single illuminated by a uniform viewpoint, over relatively long distances and backlight. 3. Flutter-Shutter without encircling equipment. A camera that codes the 3. Glasses-free 3D HDTV exposure time with a binary 3. Trillion Frames per Second Imaging Light field displays with pseudo-sequence to de- A camera fast enough to capture light pulses increased brightness and convolve and remove moving through objects. We can use such a refresh rate by stacking a pair of motion blur in textured camera to understand reflectance, absorption modified LCD panels, exploiting backgrounds and partial and scattering properties of materials. rank and constraint of 3D occluders. displays 4. BIDI Screen 4. Compressive A thin, depth-sensing LCD for Capture 3D interaction using light fields We analyze the gamut of which supports both 2D multi- visual signals from low- touch and unencumbered 3D dimensional images to light- gestures. fields and propose non- adaptive projections for efficient sparsity exploiting 5. Living Windows 6D reconstruction. DisplayMay 2012 A completely passive display
  14. 14. Can you lookaround the corner ?
  15. 15. Multi-path Analysis2nd Bounce 1st Bounce 3rd Bounce
  16. 16. Compressive Displays mask K … mask 3 mask 2 mask 1 light box Layered 3D
  17. 17. Health & Wellness Human Computer Interaction Visual Social Computing1. Retinal Imaging 1. Bokode 1. Photocloud With simplified optics and cleaver Low-cost, passive optical design A near real-time system for illumination we visualize images of so that bar codes can be shrunk interactively exploring a the retina in a standalone device to fewer than 3mm and read by collectively captured moment easily operated by the end user. ordinary cameras several meters without explicit 3D2. NETRA/CATRA away. reconstruction. Low-cost cell-phone attachments that measures eye-glass 2. Specklesense 2. Vision Blocks prescription and cataract information Set of motion-sensing On-demand, in-browser, from the eye. configurations based on laser customizable, computer-vision speckle sensing . The underlying application-building platform for3. Cellphone Microscopy principles allow interactions to the masses. Without any prior A platform for computational be fast, precise, extremely programming experience, users microscopy and remote healthcare compact, and low cost. can create and share computer4. High-speed Tomography vision applications. A compact, fast CAT scan machine 3. Sound Around using no mechanical moving parts or Soundaround is a multi-viewer synchronization. interactive audio system, 3. Lenschat LensChat allows users to share designed to be integrated into mutual photos with friends or5. Shield Fields multi-view displays presenting borrow the perspective and 3D reconstruction of objects from a localized audio/video channels abilities of many cameras. single shot photo using spatial with no need for glasses or heterodyning. headphones.6. Second Skin Using 3D motion tracking with real- time vibrotactile feedback aids the correct of movement and position errors to improve motor learning. Visit us online at Cameraculture.info fb.com/cameraculture Light Propagation Theory and Fourier Optics1. Augmented Light Fields 2. Hologram v Parallax Barrier 3. Ray–Based Diffraction Model Expands light field representations Defines connections between Simplified capture of diffraction to describe phase and diffraction parallax barrier displays and model for computer graphics effects by using the Wigner holographic displays by analyzing applications. Distribution Function their operations and limitations in phase space Post-Doctorial Researchers: Doug Lanman, Gordon Wetzstein, Alex Olwal, Christopher Barsi Research Assistants: Matthew Hirsch, Otkrist Gupta, Nikhil Naik, Jason Boggess, Everett Lawson, Aydın Arpa, Kshitij Marwah Visiting Researchers & Students: Di Wu, Daryl Lim
  18. 18. ComputationalSmart Cameras Camera Pixels Photons Images Light Fields (4D/6D/8D) Illumination Computational Light Lenses Transport Image Processing Algebraic Rank Scene Priors/sparsity Transforms (signal proc)
  19. 19. Co-designing Optical and Digital Processing Computational Optics Light TransportPhoton Hacking Displays Sensors Computational Illumination Photography Signal Processing Computer Vision Machine Learning Bit Hacking
  20. 20. How to Invent?After X, what is neXt Ramesh Raskar, MIT Media Lab Lab Ramesh Raskar, MIT Media
  21. 21. X X+Y dX neXt X X++ X Ramesh Raskar, MIT Media Lab Lab Ramesh Raskar, MIT Media
  22. 22. Simple Exercise ..• Image Compression – Save Bandwidth and storage What is neXt Ramesh Raskar, MIT Media Lab
  23. 23. Simple Exercise ..• Image Compression – Save Bandwidth and storage.. Video Compression .. – Extend the idea to time dimension Ramesh Raskar, MIT Media Lab
  24. 24. Strategy #1: XdExtend it to next (or some other) dimension Ramesh Raskar, MIT Media Lab
  25. 25. X=• Idea you just heard• Concept• Patent• New Product• Product feature• Design• Art• Algorithm Ramesh Raskar, MIT Media Lab
  26. 26. Strategy #1: Xd• Extend it to next dimension (or some other) dimension – Flickr to Youtube – Wikipedia to .. ?• Generalize the concept (common in patent applications)• Text, Audio (Speech), Image, Video .. Whats next ? – CD ..• Images to infrared, sound, ultrasound to EM spectrum• Macro scale to microscale • Airbag for car to airbag for .. ? Ramesh Raskar, MIT Media Lab
  27. 27. Data  Text  Audio  Images  Video  .. 32
  28. 28. Strategy #2: X+Y• Fusion of the dissimilar – More dissimilar, more spectacular the output• Example – Scientific imaging + Photography • Eye-care • Coded aperture • Tomography Ramesh Raskar, MIT Media Lab
  29. 29. Slit Lamp for Cataracts
  30. 30. Retinal Scan Slit Lamp Exam Retinal Scan 35
  31. 31. Phoropter Reading Charts
  32. 32. NETRANear Eye Tool for Refractive AssessmentVitor Pamplona, Ankit Mohan, Manuel Oliveira, Ramesh Raskar SIGGRAPH 2010
  33. 33. 0.6B without 2B glasses refractive errors 4.5Bcell phones 7 Billion people NETRA at LVP Eye Institute
  34. 34. Diagnostics Dispensing GlassesBulky Equipment , Trained Professionals Increasingly cheap and easy
  35. 35. Refraction Map using Wavefront SensorWavefront aberrometer Shack-Hartmann WS
  36. 36. NETRA = Inverse of Shack-Hartmann wavefront sensor User interactively creates the Spot DiagramSpot Diagram CellPhone on LCD LCD 2. Displace spots till single dot perceived1. Displace 25 EyePiece spots with smart UI 41
  37. 37. 300+ DPI LCDs
  38. 38. NETRA Worldwide Confidential 43
  39. 39. KenyaThermometer for Eye 44
  40. 40. India
  41. 41. Brazil
  42. 42. Strategy #3: XDo exactly the opposite Ramesh Raskar, MIT Media Lab
  43. 43. Fosbury Flop Replacement of landing surfaces with foam rubber Fosbury Method 1968 Olympics: 2.24mhttp://en.wikipedia.org/wiki/File:Bundesarchiv_Bild_183-S0305-0030,_Rolf_Beilschmidt.jpg Straddle Method for High Jump http://en.wikipedia.org/wiki/Dick_Fosbury Ramesh Raskar, MIT Media Lab
  44. 44. • Toll Free calls• Reverse Auction Ramesh Raskar, MIT Media Lab
  45. 45. Strategy #3: X Do exactly the opposite• Processing, Memory, Bandwidth – In Computing world, in any era, one of this is a bottleneck – But overtime, they change – E.g. bandwidth is now considered virtually limitless• Business Process Reengineering (BPR) – Michael Hammer, James Champy, 1990s• In imaging: – SLR: Faster mirror flip or no mirror flip • Companies spent years improving mirror flip speed • Why not just remove it?• More computation• Less light Ramesh Raskar, MIT Media Lab
  46. 46. X X+Y dX neXt X X++ X Ramesh Raskar, MIT Media Lab
  47. 47. Strategy #4: X• Given a Hammer .. – Find all the nails – Sometimes even screws and bolts Ramesh Raskar, MIT Media Lab
  48. 48. Strategy #4: X• Given a Hammer .. – Find all the nails – Sometimes even screws and bolts• Given a cool solution/technique/Opportunity – Find other problems – (Where to find them?)• Examples – Compressive sensing – Mobile phone opportunity Ramesh Raskar, MIT Media Lab
  49. 49. Strategy #5: X• Given a nail, – Find all hammers – Sometimes even screwdrivers/pliers may work• Given a problem, – Find other solutions – (Where to find them?)• Examples – App store (Apple) .. – How to create Open platform for all devices – How to create a ‘hardware’ app store Ramesh Raskar, MIT Media Lab
  50. 50. Strategy #6: X++• Pick your adjective ..• Making it faster, better, cheaper neXt = adjective + X Ramesh Raskar, MIT Media Lab
  51. 51. X++ : Add your favorite adjective• Context aware,• Adaptive• (temporally) Coherent,• Hierarchical,• Progressive• Efficient• Parallelized• Distributed• Example: Image or video compression schemes• Personalized/Customized• Democratized Ramesh Raskar, MIT Media Lab
  52. 52. X++ : Add your favorite adjective• Example: Image or video compression schemes• But X++ is a sign – The field is maturing in terms of research – But booming in business impact• Kaizen – Small incremental changes – Japanese Management styles (6sigma, Kanban) Ramesh Raskar, MIT Media Lab
  53. 53. Where to find the ‘X’• Awards (best papers, product, researchers)• Talks abstract – no need to attend, subscribe to mailing lists• Network and talk to people• Avoid small-talk .. Ask ‘what is the latest X’• Patents• Table of Contents• Index pages Ramesh Raskar, MIT Media Lab
  54. 54. Pitfalls• These six ways are only a start• They are a good mental exercise and will allow you to train as a researcher• Great for projects• But – Maynot produce radically new ideas – Sometimes a danger of being labeled incremental – Could be into ‘public domain ideas’ Ramesh Raskar, MIT Media Lab
  55. 55. What are Bad ideas to pursue• X then Y (then Z) – X+Y is great with true fusion, fusion of dissimilar is best – But avoid a ‘pipeline’ systems, where the output of one is THEN channeled into the input of the next stage, and non of the components are novel (idea is easy to scoop) http://www.flickr.com/photos/rsilfver/178134761/ Ramesh Raskar, MIT Media Lab
  56. 56. What are Bad ideas to pursue• X then Y (then Z) – X+Y is great with true fusion, fusion of dissimilar is best – But avoid a ‘pipeline’ systems, where the output of one is THEN channeled into the input of the next stage, and non of the components are novel (idea is easy to scoop)• Follow the hype (too much competition)• Do because it can be done – (Why do we climb a mountain? because it is there! ) – But only the first one gets a credit. – May make you strong, and give you a sense of achievement but not a research project. Ramesh Raskar, MIT Media Lab
  57. 57. Is the idea worth pursuing?– My personal triangle of criteria • Fun, Impact, Money • 2 out of 3– Intersection of interests, skills, demand– Maybe another talk .. Ramesh Raskar, MIT Media Lab
  58. 58. Is project worthwhile? Heilmeiers Questions http://en.wikipedia.org/wiki/George_H._Heilmeier#Heilmeier.27s_Catechism• What – What are you trying to do? Articulate your objectives using absolutely no jargon.• Related work – How is it done today, and what are the limits of current practice?• Contribution – Whats new in your approach and why do you think it will be successful?• Motivation – Who cares? – If youre successful, what difference will it make?• Challenges – What are the risks and the payoffs? – How much will it cost? – How long will it take?• Evaluation – What are the midterm and final "exams" to check for success?• Why now? (why not before, what’s new that makes possible)• Why us? (wrong answers: I am smart, I can work harder than others)
  59. 59. Great Research: Strive for Five1. Before Five teams Be first, often let others do details2. Beyond Five years What no one is thinking about3. Within Five layers of ‘Human’ Impact Relevance4. Beyond Five minutes of description Deep, iterative, participatory5. Fusing Five+ Expertise Multi-disciplinary, proactive Ramesh Raskar, http://raskar.info
  60. 60. Acknowledgements• Members of Camera Culture, MIT group• Vitor Pamplona• Kari Pulli, Nokia• Asmita Joshi• Rupesh Nasre, IISc• Mark Bolas, USC• Rajiv Narayan, Broad Institute, MIT• Joost Bonsen, MIT Ramesh Raskar, MIT Media Lab
  61. 61. Research ..• http://raskar.info – How to come up w ideas: Idea Hexagon – How to write a paper – How to give a talk – Open research problems – How to decide merit of a project – How to attend a conference, brainstorm – Facebook.com/ rRaskar• Tips – Get on Seminar/Talks mailing lists worldwide – http://www.cs.virginia.edu/~robins/YouAndYourResearch.html – Why do so few scientists make significant contributions and so many are forgotten in the long run? – Highly recommended Hamming talk at Bell Labs
  62. 62. Unfair Advantage Ramesh Raskar, MIT Media Lab
  63. 63. Extras ..Prepare IP• Internships • Do asmuch in univ, file provisionals (talk to TLO)• Incubator (YC, TechStars) • Why not to file• Move to cluster – To enforce rather than defend (5 years, $3M) – Prevent someone else from patenting (write journal paper instead)• Find a mentor (but impress them first) – License (too much effort and luck)• If you do good stuff, good stuff will happen to you • Why to file• Journal paper, conf (get your ideas validated) – Stimulate investment or acquisition – Deter patent infringements lawsuits• Dont worry about discussing your plans w hundreds – Have leverage wrt partners (before JV) – Ideas don’t matter as much, team and execution matters• Talk to people in very diff areas – (e.g. arial survey of powerlines) Productivity• Should you have Prof. on board? • Biz Card• Kickstarter (video demo) • LinkedIn• • Website • CardMunch • Use Google Doc for Exec Summary – (read only mode) • Many online resources – biz plan, Founders Workbench (Goodwin Procter)Unfair Advantage• Why now? (why not before, what’s new that makes possible)• Why us? (wrong answers: I am smart, I can work harder than others)
  64. 64. ne X t Ramesh Raskar, MIT Media Lab
  65. 65. MIT Media Lab Ramesh Raskar http://raskar.info facebook.com/rraskar X X+Y d X neXt X X++ X Ramesh Raskar, MIT Media Lab

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