Kerrang! Magazine Prese


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Kerrang! Magazine Prese

  1. 1. Music magazine research<br />Cameo & Georgia<br />
  2. 2. British with a target population of 16-24 year olds<br />60% male/40% female<br />Reader profile<br />Magazine is focused around bands and what they are doing then the scene they are aiming at.<br />Individually minded<br />Independent of thought<br />Musically experienced<br />Defined by attitude, passion and loyalty<br />Where Jackass meets playstation and skate culture meets ipod!<br />
  3. 3. teasers<br />bleed<br />Image of featured band cut out<br />Featured story<br />puff<br />plug<br />Main featured band<br />Pull quote<br />Pull quote<br />Promotional posters<br />Issue for January 15 2011<br />Plug (using graphic)<br />
  4. 4. Pull quote<br />bleed<br />masthead<br />Promotional plug<br />Main band featured. This gives everyone an insight to the focus of the magazine<br />Cut out image of artist<br />teasers<br />plugs<br />Issue for September 12th 2009<br />
  5. 5. bleed<br />puff<br />masthead<br />Cut out image of featured band<br />Promotional posters<br />Issue for October 9th 2010<br />plugs<br />
  6. 6. All three front covers have:<br /><ul><li>The exact same font for masthead
  7. 7. Image of featured band is cut out and layered within the cover.
  8. 8. Repetion of words such as exclusive, plus, win and special.</li></ul>However! Every magazine we have looked at changes its style slightly around its featured band.<br />Comparing front covers<br />
  9. 9. Contents page<br />Same header for contents page<br />Yellow and Black and constantly used in every issue for contents page headers and text.<br />All three contents pages have similar lay outs.<br />
  10. 10. Double Page Spread<br />Pull quote<br />puff<br />One of the main features with kerrang!s double page spread is a very large image of the featured artist/band. Images and posters are a key element with kerrang!.<br />
  11. 11. Publisher<br />Initially as a one-time supplement in the Soundsnewspaper<br />Published by Bauer media group, privately owned by the Bauer family, based in Germany Hamburg, started in 1875, based in 15 countries, it has 282 magazines as well as radio and TV (so its a synergy), total circulation of 38mil, in 2008 it became the uk’s biggest publisher with the purchase of Emap Consumer Media and Emap Radio. They have a 50 % stake in box television which includes <br /><ul><li>Qtv
  12. 12. 4music
  13. 13. Kiss tv
  14. 14. Kerrang! TV
  15. 15. The Box
  16. 16. Magic TV
  17. 17. Smash Hits TV</li></ul><br />
  18. 18. The usual cost<br />£2.20<br />If you subscribe for the year getting 51 issues paying at once 84.15 saving yourself 25% at 1.65 per issue<br />Kerrang! TV<br />Sky channel 368<br />Virgin media channel 342<br />UPC Ireland channel 715<br />
  19. 19. June to December 07 – 76,937<br />December to july 08 – 60,294<br />July to December 09 – 52,272<br />A third of its readership has jumped ship over 12 months; it’s hard to see how it will survive as a print title for very much longer with this sort of performance.<br />sales<br />
  20. 20. Audience Attraction <br />& Satisfaction<br />Accommodates the young readership by using advertisements that relate to their interests.<br /> Aimed at a young audience, through the use of graphics, fonts, layouts and presentation <br />Take their lifestyles into consideration<br />Female readers are targeted by the use of male bands on free pull out posters and feature interviews <br />Interaction letters with prizes for the best<br />Gig reviews<br />Usually £2.20 an issue, it’s a weekly issue. Consumers can subscribe for the year saving 25%<br />
  21. 21.<br />
  22. 22. First artist <br /><br />Present artist<br />Kerrang! Radio<br /><br />Kerrang! TV<br /><br />
  23. 23. bibliography<br />Google images<br /><br /><br /><br /><br /><br />!<br />