Zune Passive Candidate Outreach Pilot

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A pilot we tried in the UK to make first contact with traditionally difficult to engage passive candidates.

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Zune Passive Candidate Outreach Pilot

  1. 1. Zune Passive Candidate Outreach Pilot S Avanade Confidential – Do Not Copy, Forward or Circulate © Copyright 2009 Avanade Inc. All Rights Reserved. The Avanade name and logo are registered trademarks in the US and other countries.
  2. 2. Zune Talent Outreach Pilot Some Initial Responses: “I have to say, it has been the singularly most unique approach to recruit someone that I have seen. It clearly demonstrates what Avanade is capable of”. Damian J “An innovative way to get people’s attention”. Nick S “Very surprised to come home this morning from swimming to find a Zune and a note saying play Video 1. Almost James Bond like, was expecting it to self destructPersonalized video message by Ian Jordan (UK at any moment. Thank you for this, am GM) to a small number of selected MOSS honored that you contacted me this way”. candidates who we have pre-identified as high Liam C quality talent.Video is loaded onto Zune players and mailed to “I get offers of work two or three times the candidates, with instructions simply to “play a week - Im speaking to Avanade video track 1”. because of the new approach withFollow up call from recruiters is now a compelling the Zune” “warm call” Daniel H S Avanade Confidential – Do Not Copy, Forward or Circulate 2 © Copyright 2009 Avanade Inc. All Rights Reserved.

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