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Personalization - is it right for your brand?

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This presentation explores the options that brands must consider when look at personalization of products and services. Presented at the Beauty & Money Summit in LA by Eric Cohen and Andrew Beddoe

Published in: Retail
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Personalization - is it right for your brand?

  1. 1. 30 April 2019 S3908B-P-013 v1.0 PERSONALIZATION Right for your brand?
  2. 2. 30 April 2019 S3908B-P-013 v1.0 Personalization in the factory Personalization at retail Personalization at home Product curation
  3. 3. 30 April 2019 S3908B-P-013 v1.03 Personalization in the factory Personalization at retail Personalization at home Product curation Front-end POP PERSONALIZE MAKE DELIVER
  4. 4. 30 April 2019 S3908B-P-013 v1.04 Front-end Personalization in the factory Order Online Personalization algorithm Make @Factory Ship Made-to-order It’s really hard Capital intensive Not as spontaneous
  5. 5. 30 April 2019 S3908B-P-013 v1.05 Front-end Personalization at retail Order online / kiosk Personalization algorithm Make @Retail on-demand Pick up More spontaneous POP diagnostics On-demand dispense It’s really hard to scale Mini distributed factories
  6. 6. 30 April 2019 S3908B-P-013 v1.06 Front-end Personalization at home Part of daily Routine Personalization algorithm Make/use @home on-demand Immediate use Immediate gratification Habit forming Cost of ownership Maintenance & inventory management
  7. 7. 30 April 2019 S3908B-P-013 v1.07 Front-end Product Curation Discover & order Personalization algorithm Curation & Recommendation Delivery Least complex approach Most scalable Do customers really want customized products or just the right product Brand may limit available subset of products BIRCHBOX
  8. 8. 30 April 2019 S3908B-P-013 v1.08 HOW MUCH IS ENOUGH? Factory Retail Home Customizability
  9. 9. 30 April 2019 S3908B-P-013 v1.09 Predictions Your competition is not your competition
  10. 10. 30 April 2019 S3908B-P-013 v1.010
  11. 11. 30 April 2019 S3908B-P-013 v1.011 Predictions Your competition is not your competition Biologics and supply chain- next distribution challenge Contextual data necessary for any true front- end Prove it! Efficacy will become the currency of beauty Consumers will prioritize peer opinion over brand Smart phones will get smarter The future of Retail will be… Personal devices will replace professional functions
  12. 12. 30 April 2019 S3908B-P-013 v1.012 IS PERSONALIZATION RIGHT FOR YOUR BRAND?
  13. 13. 30 April 2019 S3908B-P-013 v1.013 1 2 3 4 DO YOU FEEL LUCKY?
  14. 14. 30 April 2019 S3908B-P-013 v1.0 UK Cambridge Consultants is part of the Altran group, a global leader in Innovation. www.Altran.com www.CambridgeConsultants.com USA SINGAPORE JAPAN. . . Registered no. 01036298 England and Wales www.CambridgeConsultants.com

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