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This session - developed and delivered in collaboration with Lisa Long - was an introduction to the essential components of an effective hypothesis and meaningful metrics. We wanted to give the attendees a working knowledge of what makes good AND bad hypotheses and metrics, as well as simple tools to help attendees design & iterate with confidence.
The session was aimed at people who are unfamiliar with well-structured hypotheses for product design & testing purposes, or who just want to refresh and hone their testing and iteration skills.
The goal was to give participants a working understanding of why good hypotheses and metrics are important for good iterative design, and to walk them through a simple set of guidelines, canvases and techniques for establishing both.