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以文化策展帶動產業創新 Industry Innovation by Cultural Curation

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以文化策展帶動產業創新@第19屆東亞出版人研討會

甚麼是「文化策展」?

在充滿挑戰的出版業中如何以文化策展帶動產業創新,以「圍繞內容建立社群」及「文化內涵多元展現」的核心價值為讀者提供全方位的服務設計和超越平面閱讀的體驗?

香港三聯書店副總編輯李安及新媒體顧問俞真以三聯經驗分享文化策展的理念、策略和實踐。

影片:http://bit.ly/1SkkDjN

Industry Innovation by Cultural Curation@The 19th East Asia Publishers Conference
What is Cultural Curation?

In the challenging publishing industry, how we could use Cultural Curation to inspire industry innovation? How we could implement the core values of "Building Community Around Content" and "Multi-dimensional Curation of Cultural Content" to provide readers with all-rounded service design and experiences that go beyond reading?

Anne Lee (Deputy Editor-in-Chief) and Calvin Yu (New Media Consultant) of Joint Publishing HK share the JP experience to illustrate the idea, strategy and implementation of Cultural Curation.

Video: http://bit.ly/1SkkDjN

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以文化策展帶動產業創新 Industry Innovation by Cultural Curation

  1. 1. 以文化策展推動產業創新 Industry Innovation by Cultural Curation 李安・香港三聯書店副總編輯|Anne Lee・Deputy Editor-in-Chief・Joint Publishing HK 俞真・香港三聯書店新媒體顧問|Calvin Yu・New Media Consultant・Joint Publishing HK
  2. 2. Reading is joy & passion in life.・ ・
  3. 3. Curation 
 
 
 curation
  4. 4. Curation • Select and Filter • Contextualise • Create Scenarios • Express Views • Reconstruct Values • Share and Link
  5. 5. Cultural Curation: Filter cultural elements to derive new experience
  6. 6. Cultural Curation • 
 Filter cultural elements to derive new experience • 
 Filter and distill cultural elements • 
 Curate and create derivatives in different formats • 
 
 Let readers experience content and cultural elements in different ways
  7. 7. Cultural Curation: 
 Distill publishing resources from activities
  8. 8. Cultural Curation • 
 Distill publishing resources from activities • 
 Agglomerate different cultural activities • 
 Distill valuable publishing resources
  9. 9. Core Values: 
 Building Community Around Content
  10. 10. Core Values: 
 Multi-dimensional Curation of Cultural Content
  11. 11. Self-branded Cultural Products: Distill content
  12. 12. Self-branded Cultural Products: Provide details
  13. 13. Self-branded Cultural Products: 
 Emotional connection
  14. 14. Self-branded Cultural Products: 
 Transform content
  15. 15. Self-branded Cultural Products: 
 Provide new context
  16. 16. Self-branded Cultural Products: 
 Provide new context
  17. 17. SquareRoot Talks: Ideas come from books
  18. 18. SquareRoot Talks: Reconstruct values
  19. 19. Cultural Tours: 
 Multi-dimensional Curation of Cultural Content
  20. 20. Organisational Co-operation: 
 Operation model of cultural curation
  21. 21. Organisational Co-operation: 
 Operation model of cultural curation
  22. 22. Organisational Co-operation: Share resources
  23. 23. Cultural Exchange Platform: http://jpbooks.plus JPBooks.Plus
  24. 24. Positioning
  25. 25. 
 Positioning • 
 Building Community Around Content • 
 In-depth sharing • 
 Long-term connection • Quality brand • Consistency • Sustainability
  26. 26. 
 Positioning • 
 3 NOTs • 
 NOT promotion • 
 NOT announcement • 
 NOT short-term • 
 Constructing from READER’s angle
  27. 27. http://jpbooks.plusJPBooks.Plus
  28. 28. JPBooks.Plus • 
 Cultural exchange platform • 
 Start from 0 • 
 Establish branding with quality content • 
 One Book One World • 
 Extract elements to help readers dive in
  29. 29. ⼀輩⼦ 紋得上⾝就是⼀輩⼦的事。 就是因為知道那是⼀輩⼦的事才要做。 如果不是⼀世,哪有意思呢? 就是那份決⼼、肯定、無悔,我才要賠上⾁體上的痛楚,⼀輩⼦都要與它共存亡。 哪怕是⼀個符號,⼀句說話,就是因為它對於我是那麼重要,使我希望將它記錄在案。 有⼈選擇記在⽇記上,我只是索性直接記在⾝體上罷了。 作 者 攝 影
  30. 30. 如果 雲是風用水蒸氣摺疊出來 的紙雕玩意, 山就是經地殼移動的捏塑, 以及 時間琢磨的泥雕塑。 口述・繪畫:黃進曦 文字:啡白
  31. 31. 關嘉利 著 香港人 改 變 遊移 扎根 身 份 大 陸 人 命運 只是移民,並非一 種身份,而是一種 背景。
  32. 32. 關嘉利 著 香港人 改 變 遊移 扎根 身 份 大 陸 人 命運 他們可能想不到,曾經也是 新移民的我現在跟他們為了 相同的觀點站了出來。
  33. 33. a 他們選擇了移民這條 路,就註定要在異鄉 辛苦勞碌大半生。 關嘉利 著 香港人 改 變 遊移 扎根 身 份 大 陸 人 命運
  34. 34. 關嘉利 著 香港人 改 變 遊移 扎根 身 份 大 陸 人 命運 遺憾的是,我們從來不懂 得如何好好告別,那樣的 一場青春就在愛恨和淚水 中遠去。
  35. 35. 關嘉利 著 香港人 改 變 遊移 扎根 身 份 大 陸 人 命運 停留與扎根是不一樣的。 這樣子的狀態決定了把這 裡當不當作為「家」。
  36. 36. 關嘉利 著 香港人 改 變 遊移 扎根 身 份 大 陸 人 命運 我最不希望變成了兩地 的矛盾,但是它偏偏變 成了這樣。
  37. 37. 關嘉利 著 香港人 改 變 遊移 扎根 身 份 大 陸 人 命運 我就是因為在香港久了, 所以我才懂得人性的良 善。我才懂得年輕人需 要有批判性思考。
  38. 38. Lessons Learnt
  39. 39. 
 Lessons Learnt • 
 Service Design is key to cultural industry • 
 Demonstrate cultural values through curation • 
 Impact of Internet is on connection and communication in multiple ways
  40. 40. 
 Lessons Learnt • 
 Readers’ real concern is whether the right content is delivered in the right way that suit readers’ lifestyle • 
 Not knowing a book > Find a book > Dive into a book’s world > Not satisfied by the book’s world alone > Trigger further interest > How to satisfy readers in multiple ways?
  41. 41. 
 Lessons Learnt • 
 Different content has different characteristics, different curation approach is required • 
 Build, maintain, extend the ecosystem to provide all-rounded services and experience for readers
  42. 42. 以文化策展推動產業創新 Industry Innovation by Cultural Curation 李安・香港三聯書店副總編輯|Anne Lee・Deputy Editor-in-Chief・Joint Publishing HK 俞真・香港三聯書店新媒體顧問|Calvin Yu・New Media Consultant・Joint Publishing HK

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