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20140609 rbc-solidify-deepen-extend-draft02-slideshare

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20140609 rbc-solidify-deepen-extend-draft02-slideshare

  1. 1. 俞真 Calvin Yu / 2014.06.09 鞏固、深化、延伸 Solidify, Deepen, Extend
  2. 2. A Mind-Shifting Swim⼀一次改變⼼心態的游泳
  3. 3. North Pole Swim vs. 
 Everest Swim 極地與⾼高峰
  4. 4. ⼼心態 Mindset • 「⼀一些事以前運作得很好,並不代表 將來也能同樣發揮作⽤用。現在我在做 任何事之前,都會問⾃自⼰己到底需要怎 樣的⼼心態,才可妥善處理這件事。」 • “Just because something has worked in the past so well, doesn't mean it's going to work in the future. And similarly, now, before I do anything, I ask myself what type of mindset do I require to successfully complete a task.”
  5. 5. ⼼心態 Mindset • 「第⼆二樣我學懂的事情是徹底⽽而有策 略的轉變。」 • “And then the second lesson, the radical, tactical shift.”
  6. 6. The Time Constraint 
 Remains Unchanged 時間限制不變
  7. 7. The Way We Spend Time Changes 時間運⽤用不再⼀一樣
  8. 8. Too much information太多資訊
  9. 9. Too many choices太多媒體
  10. 10. Too many new possibilities太多新可能性
  11. 11. The Need for Communication 
 Remains Unchanged 溝通的需要不變
  12. 12. The Way We Communicate Changes 溝通模式不再⼀一樣
  13. 13. 新媒體是甚麼? What are New Media?
  14. 14. 如果在耶穌降⽣生的時代已有新媒體 If New Media exist when Jesus was born
  15. 15. 社交媒體只是時興玩意? Social Media is a fad?
  16. 16. 還是溝通模式的根本性轉變? Or a fundamental shift in the way we communicate?
  17. 17. Challenges of New Media Era新媒體時代的挑戰
  18. 18. 新媒體時代的挑戰 Challenges • 內容發送 Content Delivery • 新的可能性 New Possibilities • 新媒體及流動平台的衝擊
 New media & mobile platforms • 溝通模式 Mode of Communication • 互動與參與
 Interaction & Participation • 學習與溝通經驗的改變
 Changing learning and communication experience
  19. 19. 新媒體時代的挑戰 Challenges • 觸發點 Triggering Point • 內容⽣生命週期 Content Life Cycle • 學習期望(內容、時間、形式等)的 改變
 Changing learning expectation (content, timing, format, etc.) • 闊度. 深度. 速度
 Breath, Depth, Speed
  20. 20. Opportunities of New Media Era新媒體時代的機遇
  21. 21. 機遇 Opportunities • 新媒體⽂文化
 New Media Culture • 參與、分享、互動
 Participation, Sharing, Interaction • 到我這裡來 vs. 到你那裡去
 Come to where I am vs. 
 Go to where you are • 點滴
 Bite-size
  22. 22. 機遇 Opportunities • 以⼀一當百
 One to Many • 同步溝通與⾮非同步溝通的協同效應
 Synergy of Synchronous vs. Asynchronous Communication • 多元化、多向度溝通
 Multi-dimensional Communication • 賦權與傳承
 Empowerment and Vision Alignment
  23. 23. 機遇 Opportunities • 適時溝通: 隨時隨地
 Timely communication: Any time, anywhere • 對話:平等對話與對等話語權
 Dialogue: On equal terms • ⾝身教
 Role model • ⽣生命點滴的累積
 Accumulation of bits and pieces • 額外的教育與溝通平台
 Extra platform for education and communication
  24. 24. Thousands of Choices千頭萬緒
  25. 25. Puzzled?如何⼊入⼿手?
  26. 26. Myths of New Media新媒體迷思
  27. 27. 新媒體迷思 Myths of New Media • 創意?
 Creativity? • 年晚煎堆現象
 Me too phenomenon • 拆台恐懼症
 There will be negative posts! • 我們沒有資源!
 We have no resources! • 我們沒資訊科技⼈人才!
 We have no IT people!
  28. 28. 新媒體迷思 Myths of New Media • 那是年輕⼈人的玩意!
 It is for the Youth only! • 我們已經有網站!
 We have website already! • ⾯面對⾯面交流更好!
 Face to face is better! • 如何選擇新媒體?
 How to pick the right ones? • 把資訊全放上去!
 Just put everything on it!
  29. 29. Myth: Negative responses迷思:拆台恐懼症
  30. 30. 事實 Fact • 牧養與⾒見證的好機會 
 Good opportunity for pastoral care and witness • 負⾯面回應總會有
 Negative posts will appear somewhere ultimately • 在你的平台上出現有好處:你可回應
 They had better appear in your space so that you can respond • 有容乃⼤大 Let them speak
  31. 31. 提⽰示
 新媒體令你有更多牧 養空間! Tip New media gives you more opportunities for pastoral care!
  32. 32. Myth We have no resources! 迷思: 我們沒有資源!
  33. 33. 事實 Fact • 那你更要善⽤用新媒體!
 That is exactly why you need New Media! • 可信任的連繫是你的資產
 Trusted connections are your assets • 擴散效果
 Viral effect • 發掘⼯工作的潛在價值
 Explore the hidden potentials of your work
  34. 34. 提⽰示
 有了新媒體平台,你⽐比以往擁有更 多的資源! Tip With New Media platforms, you become much more resourceful than you used to be!
  35. 35. Myth: I am not IT person! 迷思: 我不是科技⼈人!
  36. 36. 事實⼆二 Fact #2 • 新媒體是為所有⼈人設計的! 
 New Media is designed for everyone! • 他們早已為你解決技術難題!
 They have already done the technical hard work for you! • 你⽐比任何科技⼈人更明⽩白機構異象!
 You know better about the vision than any IT experts!
  37. 37. 提⽰示⼆二
 你⽐比科技⼈人更明⽩白機 構異象! Tip #2 You know the vision better than IT people!
  38. 38. 新媒體迷思 Myths of New Media • 拆台恐懼症
 There will be negative posts! • 我們沒有資源!
 We have no resources! • 我們沒資訊科技⼈人才!
 We have no IT people! • 創意?
 Creativity? • 年晚煎堆現象
 Me too phenomenon
  39. 39. 新媒體迷思 Myths of New Media • 那是年輕⼈人的玩意!
 It is for the Youth only! • 我們已經有網站!
 We have website already! • ⾯面對⾯面交流更好!
 Face to face is better! • 如何選擇新媒體?
 How to pick the right ones? • 把資訊全放上去!
 Just put everything on it!
  40. 40. Case Study個案研討
  41. 41. CCL App證主App
  42. 42. eReading@iPad得⼒力閱讀
  43. 43. 經聞有祢@Pinterest VersePress@Pinterest
  44. 44. BibleSummary@Twitter BibleSummary@Twitter
  45. 45. 羅乃萱facebook專⾴頁 Shirley Lo’s facebook page
  46. 46. 羅乃萱facebook專⾴頁 Shirley Lo’s facebook page
  47. 47. 施達扶貧體驗團 CEDAR Trip
  48. 48. Christian New Media Movement基督教新媒體運動
  49. 49. Strategy策略
  50. 50. 策略 Strategy • 專欄⽂文章:記錄思考,傳承異象
 Articles: Vision - Think, Record & Disseminate • 專項研究:交流經驗,策勵共進
 Research: Experience Exchange and Inspiration • 專題培訓:定點探討,深⼊入剖析
 Seminar: Focused Discussion and In-depth Analysis • 專案顧問:驗證理論,培訓團隊
 Project: Theory Verification and Team Cultivation

  51. 51. netfish.cc/content漁翁撒網@真証傳播
  52. 52. 搜尋引擎優化 Search Engine Optimization
  53. 53. OneSlide.ccOneSlide
  54. 54. 基督教新媒體研討 newmediatalk.cc
  55. 55. cww.hk信徒箴⾔言電⼦子平台
  56. 56. cww.hk信徒箴⾔言電⼦子平台
  57. 57. facebook.com/cww.hk信徒箴⾔言電⼦子平台
  58. 58. cww.hk/app信徒箴⾔言電⼦子平台
  59. 59. TED.com
  60. 60. Lessons Learned學習
  61. 61. 學習 Lessons Learned • 異象為本,按部就班
 Be vision-centric, step by step • 受眾⾓角度的重要性
 Importance of users’ perspectives • 著重可持續的基礎建設:同⼯工培訓、 流程優化、營運模式的整合調節
 Emphasized on sustainable infrastructure: staff development, process streamlining, integration and adjustment of operation • 運⽤用現有平台,減低技術⾵風險及成本
 Use prevailing platform to minimize technical risk and cost
  62. 62. Characteristics of New Media新媒體的特點
  63. 63. User-driven⽤用⼾戶為本
  64. 64. Connections of Connections連繫的連繫
  65. 65. Trusted Connections可信任的連繫
  66. 66. Emotionally Connected情感的連繫
  67. 67. Sharing and Interaction分享與互動
  68. 68. Participation參與
  69. 69. Walk Together同⾏行
  70. 70. Asynchronous Communication⾮非同步溝通
  71. 71. One to Many以⼀一當百
  72. 72. The Power of Like讚好的威⼒力
  73. 73. Come to where I am到我這裡來
  74. 74. Go to where you are到你那裡去
  75. 75. Solidify, Deepen, Extend鞏固、深化、延伸
  76. 76. 異象主導 Vision-driven
  77. 77. 異象主導 Vision-driven • 思考過程 Thinking Process • 起點 Starting point • 參與 Participation • 科技為輔 Technology facilitates
  78. 78. 持續可⾏行 Sustainable
  79. 79. 持續可⾏行 Sustainable • 切實可⾏行 Doable • 20/80 定律 20/80 Rule • 簡單易⽤用 Simple • “Simplicity is the ultimate sophistication.” ~ Da Vinci • 簡體字的故事 
 Simplified Chinese Characters • 經濟實惠 Economical • 考量總體成本 Total Cost
  80. 80. 可⼤大可⼩小 Scalable
  81. 81. 可⼤大可⼩小 Scalable • 可按需要擴充規模 Expandable • 雲端平台 
 Cloud Computing • 為將來規劃
 With the future in mind • 可重複使⽤用
 Reusable
  82. 82. 事⼯工需要 Operational needs
  83. 83. 事⼯工需要 Operational needs • 溝通 Communication • 多媒體 Multimedia • 資訊分享 Information sharing • 同步 Synchronous • ⾮非同步 Asynchronous • 知識管理 Knowledge management
  84. 84. 啟迪 Inspiration • 紥穩根基
 Build the fundamentals first • 定位準確
 Position precisely • 探索互動
 Explore the interaction • 優化整合
 Streamline and integrate
  85. 85. Broadcasting vs. Sharing傳播與分享
  86. 86. 傳播與分享 Broadcasting vs. Sharing • 權威
 Authority • 資訊發佈者的⾓角⾊色
 Role of Information Publisher • 版權
 Copyright • 賦權
 Empowerment
  87. 87. 協同效應 Synergy
  88. 88. 協同效應 Synergy • 策略連繫
 Strategic connection • 資源運⽤用
 Resource utilisation • ⼼心態轉化
 Mindset transformation • ⽤用者互動
 User interaction
  89. 89. Solidify, Deepen, Extend鞏固、深化、延伸
  90. 90. New Horizons, New Wheatfield新視界、新⽲禾場
  91. 91. 你準備好了嗎? Are you ready?
  92. 92. 凡我所⾏行的, 都是為福⾳音的緣故, 為要與⼈人同得這福⾳音的好處。 ~哥林多前書9:23
  93. 93. What do you think?你點睇?
  94. 94. 基督教新媒體運動 Christian New Media Movement http://netfish.cc calvinyu@netfish.cc

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