迷思 Myths (2012.06.02@CCMHK香港中信)

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新媒體工作坊(1/3)第2節@香港中信
New Media Workshop (1/3) Part 2 @ CCMHK

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迷思 Myths (2012.06.02@CCMHK香港中信)

  1. 1. 迷思Myths俞真@ 漁翁撒網.基督教新媒體運動Calvin Yu @ “NetFish” Christian New Media Movement2012.06.02
  2. 2. 迷思⼀一: Myth #1那是年輕人的玩意! It is for the Youth only!
  3. 3. 事實⼀一Fact #1• 尼爾遜在美國的調查(2009.11) Research by The Nielsen Company in the US (Nov. 2009) • 過去五年 During the past 5 years • 活躍於互聯網的長者 ^ 55% seniors actively using the Internet ^ 55% • 長者在線時間 ^ 11% time spent online by the seniors ^ 11% Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/
  4. 4. 事實⼀一Fact #1• 尼爾遜在美國的調查(2009.11) Research by The Nielsen Company in the US (2009.11) • 過去兩年 During the past 2 years • 社交網絡長者 ^ 53% social networking seniors ^ 53% Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/
  5. 5. 事實⼀一Fact #1• 美國Facebook數據(2009.2.2) US Facebook Statistics (2009.2.2) • 全面增長:不同年齡/性別組別 Growing in all age/gender demographic • 增長最快組別:55歲以上女性 在過去的120天增長175.3% Fastest growing segment: Women over 55 up 175.3% in the last 120 days Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/
  6. 6. 事實⼀一Fact #1• 美國Facebook數據(2009.2.2) US Facebook Statistics (2009.2.2) • 在差不多所有年齡組別中,女性 用戶都比男性用戶增長快 Facebook growing faster with women than men in almost every age group • 45%用戶年齡大於26歲 45% users > 26 years Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/
  7. 7. 事實⼀一Fact #1• 香港例子 Hong Kong Example Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/
  8. 8. 提示⼀一用戶層面比你猜想的要寬廣得多!Tip #1The audience spectrum is muchwider than your guess!
  9. 9. 迷思二: Myth #2我不是科技人! I am not IT person!
  10. 10. 事實二Fact #2• 新媒體是為所有人設計的! New Media is designed for everyone!• 他們早已為你解決技術難題! They have already done the technical hard work for you!• 你比任何科技人更明白機構異象! You know better about the vision than any IT experts!
  11. 11. 提示二你比科技人更明白機構異象!Tip #2You know the vision better thanIT people!
  12. 12. 迷思三: Myth #3把資訊全放上去! Just put everything on it!
  13. 13. 事實三Fact #3• 爭取注視 Highly competitive in attention seeking• 分享甚麼、如何分享變得非常重要 What to share and how to share are critical
  14. 14. 事實三Fact #3• 編輯原則 Editorial Principles • 精簡準確:⼀一語中的 Concise & Accurate: get to the point instantly • 創意及圖像:取得注意力 Creative & Photographic: catch the attention • 主動與互動:經常更新並提供互 動空間 Active & Interactive: update frequently and make room for interaction
  15. 15. 提示三度身訂做令自己與別不同!Tip #3Customize and Differentiate!
  16. 16. 迷思四: Myth #4會有負面回應! There will be negative posts!
  17. 17. 事實四Fact #4• 牧養與見證的好機會 Good opportunity for pastoral care and witness• 負面回應總會有 Negative posts will appear somewhere ultimately• 在你的平台上出現有好處:你可回應 They had better appear in your space so that you can respond• 有容乃大 Let them speak
  18. 18. 提示四新媒體令你有更多牧養空間!Tip #4New media gives you moreopportunities for pastoral care!
  19. 19. 迷思五: Myth #5浪費時間! It is a waste of time!
  20. 20. 事實五Fact #5• 浪費時間與節省時間 Time killer vs. Time saver• 「做正確的事」與「正確地做事」 “Doing the right things” vs. Doing things right• 以⼀一當百 One to Many• 同步溝通與非同步溝通的協同效應 Synergy of Synchronous vs. Asynchronous Communication
  21. 21. 提示五水能覆舟,亦能載舟!Tip #5It is really up to YOU!
  22. 22. 迷思六: Myth #6面對面交流更好! Face-to-face contact is better!
  23. 23. 事實六Fact #6• 誰說不是? Who says no?• 但誰說新媒體是要代替面對面交流? But who says new media is here to replace face-to-face contact?• 新媒體重點在於鞏固、深化及延伸 New media simply solidifies, deepens and extends!
  24. 24. 事實六Fact #6• 團契的例子 Fellowship example: • 團友沒有空參與聚會 Members don’t have time to attend • 你寧可跟他們失去聯繫還是在網 上接觸? You prefer losing them or connecting online?
  25. 25. 提示六面對面溝通因著新媒體而得以鞏固、深化及延伸!Tip #6New media solidifies, deepensand extends your face-to-facecommunication!
  26. 26. 迷思七: Myth #7我不想令私隱受威脅! I don’t want to risk my privacy!
  27. 27. 事實七Fact #7• 了解遊戲規則 Know the rules• 劃定界限 Define the boundaries• 透過新媒體溝通並不適合所有情況 Communication through new media does not suit all situations
  28. 28. 提示七耳聽八方、管理風險!Tip #7Keep yourself informed and getrisk managed!
  29. 29. 你點睇? What do you think?

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