WordPress can be used to develop an intuitive, feature rich CMS, capable of integrating with a variety of communication tools, including email, text messaging and mobile devices, in addition to a website. I have used WordPress to help small and mid-sized organizations build their web presence. With every instance, the most critical part of the project is trying to figure out how to control and manage the content. This was a quick presentation put together for WordCamp Kansas City, where I helped attendees make the connection between their content organization needs and how WordPress processes and presents content.

1. WordPress
As A CMS
How to Prepare, Organize and Optimize the Use of Your Content
with WordPress
Presented by Calvin Robertson

2. Hello World!
Calvin Robertson
• Hybrid (Designer & Developer)... and a touch of Business
• Federal Reserve Bank of Kansas City
Senior Web Developer / User Experience (UX)
• Eve of Creativity (Freelance)
Brand Strategy & Design Consulting

3. The Makings of a CMS
So, why choose WordPress over other solutions?
• Usability: it was easy for content providers to use
• Flexibility: custom code development
• Strong, Familiar Core: PHP, MySQL, HTML, Javascript, CSS
• Well Documented

4. Purpose of This Session
• Explore the true flexibility hidden inside WordPress - its
ability to store and organize your precious content.
• See past what WordPress currently does, push the limits of
what it can do.
• Provide valuable resources and plugins to help organize
and optimize content.

5. Points of Interest
Learn patterns to prepare, organize, and optimize your content
• Translate content into Custom Post Types
• Enhance content with Custom Fields and Taxonomies
• Control content with Templates and User Roles
* Can be done with or without Plugins - it’s your call!

6. Translation, Please.
When we say... WordPress says...
Variety, Different Types of Content Custom Post Type
Category, Tag Taxonomy
Description, Meta Information Custom Field
Look & Feel, Page Layout Template (or Theme)
Permissions, Access User Roles

7. Start Speaking the Language
When we say... I want to sell...
Variety, Different Types of Content Books
Category, Tag Genres (Fiction, Self-Help)
Description, Meta Information Release Date, SKU, Price, Coupon
Look & Feel, Page Layout Book Shelf-Like Template
Permissions, Access Bookkeeper

8. Still Speaking the Language
WordPress Terminology I want to sell...
Custom Post Type Books
Taxonomy Genres (Fiction, Self-Help)
Custom Fields Release Date, SKU, Price, Coupon
Template Book Shelf-Like Template
User Role Bookkeeper

9. Still Speaking the Language
WordPress Terminology I want to list a...
Custom Post Type House
Taxonomy Style (Ranch, 2-Story, Split-Entry)
Custom Fields Year Built, Fireplace, # of Bedrooms
Template Real-estate Listing Template
User Role Realtor

10. Still Speaking the Language
WordPress Terminology I want to make...
Custom Post Type Company Testimonial
Taxonomy Constituents (Employee, Customer)
Custom Fields Area of Company, Rating
Template Testimony Page
User Role User Generated or Moderated

11. Still Speaking the Language
WordPress Terminology I want to sell...
Custom Post Type Products
Taxonomy Coffee, Tea
Custom Fields Price, Image, In Stock
Template Menu Template
User Role Clerk

12. The How?
Plugins
• Easy Custom Types (Custom Post Types, Taxonomies)
• Advanced Custom Fields (Custom Fields)
• WordPress.org or ThemeForest.net (Templates/Themes)
• User Role Editor (User Roles)

13. The How?
Custom Development
• WordPress Codex - Best way to learn what goes on under
the hood.
• W3CSchools - Oldie, but goodie. Tried and true basics of
website development with tutorials on programming
languages from AJAX to XML.

14. Thank You...
Questions, Anyone?
!
Calvin Robertson
!
Web : www.calvinrobertson.com
Linked in : linkedin.com/in/calvinrobertson
Twitter : @calvinrobertson
Google Plus : +calvinrobertson