ToiletClub* (or not)Hong Kong - 2013/June/9Amber Matthews, Calvin Chan, Lucas Gerard,Vincent Mah, Yana GafurovaTuesday, 11...
Pitch: People* want Clean*ToiletsTuesday, 11 June, 13
Tuesday, 11 June, 13
✤ Result: Invalidated✤ not a problem in Hong Kong;free toilets in Shopping Malls,Hotels, McDonalds✤ Learned:1. People defin...
Pivot #2: Pay toV.I.PeeTuesday, 11 June, 13
Riskiest Assumption:People will payto skip the queue✤ Result: ValidatedPeople will pay (80%)✤ Pay from HK$2~$20(average $7...
Pivot #3:Secure Short-term StorageTuesday, 11 June, 13
Riskiest Assumption:people will trust the lockers provided✤ Result: (in)validated:✤ 1. People will use lockers (ifprovided...
✤ Riskiest Assumption:Tourist trusts us to deliverluggage✤ Result: InconclusiveSuch service exists at premium(HK$600~$1000...
✤ 1. Approach the MTR companyre: space rental for lockers✤ Trust✤ 2. Explore pick-up service,logistics✤ TrustNext Step: co...
To be continued...Amber Matthews, Calvin Chan, Lucas Gerard,Vincent Mah, Yana GafurovaTuesday, 11 June, 13
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ToiletClub (or not) - Lean Startup Machine Presentation

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The problem: people would like to use a clean toilet. However, it’s often not easy to find clean bathrooms in busy places.

The pitch: a premium membership for exclusive access to convenient, clean, and well-managed toilet facilities. Think of it as “the Apple Store of Bathroom”. My vision is a premium bathroom with great user experience.

Published in: Education
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ToiletClub (or not) - Lean Startup Machine Presentation

  1. 1. ToiletClub* (or not)Hong Kong - 2013/June/9Amber Matthews, Calvin Chan, Lucas Gerard,Vincent Mah, Yana GafurovaTuesday, 11 June, 13
  2. 2. Pitch: People* want Clean*ToiletsTuesday, 11 June, 13
  3. 3. Tuesday, 11 June, 13
  4. 4. ✤ Result: Invalidated✤ not a problem in Hong Kong;free toilets in Shopping Malls,Hotels, McDonalds✤ Learned:1. People definition: too broad2. Location: China needs thismore than Hong KongRiskiest Assumption:People want clean toilet4 HoursTuesday, 11 June, 13
  5. 5. Pivot #2: Pay toV.I.PeeTuesday, 11 June, 13
  6. 6. Riskiest Assumption:People will payto skip the queue✤ Result: ValidatedPeople will pay (80%)✤ Pay from HK$2~$20(average $7)✤ Learned:unable to validate in conciergestyle2.5 HoursTuesday, 11 June, 13
  7. 7. Pivot #3:Secure Short-term StorageTuesday, 11 June, 13
  8. 8. Riskiest Assumption:people will trust the lockers provided✤ Result: (in)validated:✤ 1. People will use lockers (ifprovided by trusted party, e.g.MTR, Shopping Mall...)✤ 2. Inconclusive: can’t test inshort time2 HoursTuesday, 11 June, 13
  9. 9. ✤ Riskiest Assumption:Tourist trusts us to deliverluggage✤ Result: InconclusiveSuch service exists at premium(HK$600~$1000+)✤ Learning:✤ 1. Low competition✤ 2. Unable to test withHotel and Airport outside ofoffice hoursBranched Pivot:Luggage Pick-up & Deliveryfrom Hotel to Airport1.5 HourTuesday, 11 June, 13
  10. 10. ✤ 1. Approach the MTR companyre: space rental for lockers✤ Trust✤ 2. Explore pick-up service,logistics✤ TrustNext Step: continue exploring1. Locker in MTR Stations2. Luggage Pick-up/Delivery ServiceTuesday, 11 June, 13
  11. 11. To be continued...Amber Matthews, Calvin Chan, Lucas Gerard,Vincent Mah, Yana GafurovaTuesday, 11 June, 13

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