Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Hot Hand Merchant Network

315 views

Published on

Hot Hand Merchant Network powerpoint slide.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Hot Hand Merchant Network

  1. 1. Mobile Web Advertising Partnership Strategy
  2. 2. What is the Mobile Web… <ul><ul><ul><li>Web sites which are specifically designed to be viewed on mobile devices such as mobile phones and PDAs </li></ul></ul></ul><ul><ul><ul><li>It can enable access to information, anytime and anywhere there is cell phone coverage </li></ul></ul></ul><ul><ul><ul><li>It provides vast connectivity. One-third of humankind currently has access to the Internet through a mobile device </li></ul></ul></ul>Source: “Mobile Web Sites: Designing for Mobility”, a new report from Jupiter Research.
  3. 3. Effective Strategy… Effectiveness of a Mobile Web Advertising and Promotion Strategy… <ul><li>58 million U.S. consumers recall seeing mobile ads on their mobile phones </li></ul><ul><li>Half of all data users who recall seeing mobile ads in the previous 30 days said they responded to a mobile ad in some way </li></ul>Source: Nielsen Mobile Study
  4. 4. Mobile Web Advertising Keys… For mobile Web advertising to generate repeated use, it must… <ul><li>Be user friendly </li></ul><ul><li>Provide dynamic promotions </li></ul><ul><li>Have a recurring consumer benefit or incentive </li></ul>
  5. 5. Effective Tool for Reaching Gen Y… Generation Y <ul><li>The first generation to grow up with technology </li></ul><ul><li>They are glued to their phones </li></ul><ul><li>Web savvy multi-taskers </li></ul><ul><li>Mobile and active </li></ul>
  6. 6. An Economic Powerhouse… The Elusive 18 – 24 Year Old Consumer… <ul><li>Economic Influencers – Cal students contribute $395 million annually into the Bay Area economy of which $282 million are spent in the city of Berkeley </li></ul><ul><li>The Cal Community – Cal students are a highly-motivated, multi-cultural and loyal group. Over 170,000 Cal Alumni live in the Bay Area </li></ul><ul><li>Generation Y - The Millennial Generation – Cal students born after 1980 are part of a highly-sociable, influential, and achievement-oriented group of consumers. They’re 40 million strong and expected to earn upwards of $3 trillion by 2017 </li></ul>Sources: UC Berkeley Economic Impact Study, UCB Student Research Center’s Student Housing and Transportation Survey and Marketwire
  7. 7. <ul><li>Hothand becomes an integral part of Cal’s communication system </li></ul><ul><li>Provides a more effective platform for partners to reach students, campus and community supporters </li></ul><ul><li>Co-branded relationship helps to begin the conversation with consumers </li></ul>The University and Hothand Partnership…
  8. 8. <ul><li>HOTHAND ’s platform… </li></ul><ul><li>Gives consumers QUICK ACCESS to relevant merchant content, information and promotional offers </li></ul><ul><li>Creates INSTANT VALUE for the consumer </li></ul><ul><li>Stimulates REPEAT pay-per-click searches because merchant offers are constantly updated </li></ul>Advantages of Hothand Platform…
  9. 9. Merchants enjoy 24/7 web access to post, schedule and change all information consumers view How it Works – Merchant Network… Merchant Network – “ Hot Deals ” <ul><li>Consumers click on “Hot Deals” icon from the easy to navigate menu-based platform </li></ul><ul><li>Icon leads consumer to Hot Deals page that includes your promotional material </li></ul><ul><li>Consumers click on your promotion to receive your Hot Deal </li></ul>
  10. 10. Integrated Promotional Channels… Promotion of the University and Hothand partnership via an integrated platform including: <ul><li>Online – Cross promotional opportunities highlighted in monthly newsletter sent to over 20,000 student and non-student members </li></ul><ul><li>Email – Monthly deals included in co-promotional emails sent to student and non-student members </li></ul><ul><li>Print – Co-branded promotional materials distributed by the Cal Student Street Team during selected experiential events throughout the academic year </li></ul><ul><li>Experiential Channels – Face-to-Face sampling opportunities that engage consumers across product or service categories </li></ul>
  11. 11. Merchant Network Benefits… <ul><li>Ready to implement menu-based patented platform </li></ul><ul><li>Platform that provides consumers with incentive for recurring usage </li></ul><ul><li>Ongoing consultation and strategic planning via Hothand and the University </li></ul>Provides a GREEN & sustainable alternative promotion for an eco-friendly target group.
  12. 12. Sponsorship Opportunities… <ul><li>Limited number of sponsorships available </li></ul><ul><li>Premier recognition as a sponsor </li></ul><ul><li>Your banner at the top of every mobile web page </li></ul><ul><li>Links to your information, promotion or call to action </li></ul><ul><li>Also includes all the Merchant Network capabilities and benefits </li></ul>
  13. 13. Getting Started… <ul><li>Next Steps : </li></ul><ul><ul><li>Become a Cal Rec Sports partner </li></ul></ul><ul><ul><li>Schedule a time to develop your customized strategy </li></ul></ul><ul><ul><li>Launch . Engage. Repeat. </li></ul></ul>
  14. 14. Mobile Web Advertising Partnership Strategy

×