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Hot Hand Merchant Network


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Hot Hand Merchant Network

  1. 1. Mobile Web Advertising Partnership Strategy
  2. 2. What is the Mobile Web… <ul><ul><ul><li>Web sites which are specifically designed to be viewed on mobile devices such as mobile phones and PDAs </li></ul></ul></ul><ul><ul><ul><li>It can enable access to information, anytime and anywhere there is cell phone coverage </li></ul></ul></ul><ul><ul><ul><li>It provides vast connectivity. One-third of humankind currently has access to the Internet through a mobile device </li></ul></ul></ul>Source: “Mobile Web Sites: Designing for Mobility”, a new report from Jupiter Research.
  3. 3. Effective Strategy… Effectiveness of a Mobile Web Advertising and Promotion Strategy… <ul><li>58 million U.S. consumers recall seeing mobile ads on their mobile phones </li></ul><ul><li>Half of all data users who recall seeing mobile ads in the previous 30 days said they responded to a mobile ad in some way </li></ul>Source: Nielsen Mobile Study
  4. 4. Mobile Web Advertising Keys… For mobile Web advertising to generate repeated use, it must… <ul><li>Be user friendly </li></ul><ul><li>Provide dynamic promotions </li></ul><ul><li>Have a recurring consumer benefit or incentive </li></ul>
  5. 5. Effective Tool for Reaching Gen Y… Generation Y <ul><li>The first generation to grow up with technology </li></ul><ul><li>They are glued to their phones </li></ul><ul><li>Web savvy multi-taskers </li></ul><ul><li>Mobile and active </li></ul>
  6. 6. An Economic Powerhouse… The Elusive 18 – 24 Year Old Consumer… <ul><li>Economic Influencers – Cal students contribute $395 million annually into the Bay Area economy of which $282 million are spent in the city of Berkeley </li></ul><ul><li>The Cal Community – Cal students are a highly-motivated, multi-cultural and loyal group. Over 170,000 Cal Alumni live in the Bay Area </li></ul><ul><li>Generation Y - The Millennial Generation – Cal students born after 1980 are part of a highly-sociable, influential, and achievement-oriented group of consumers. They’re 40 million strong and expected to earn upwards of $3 trillion by 2017 </li></ul>Sources: UC Berkeley Economic Impact Study, UCB Student Research Center’s Student Housing and Transportation Survey and Marketwire
  7. 7. <ul><li>Hothand becomes an integral part of Cal’s communication system </li></ul><ul><li>Provides a more effective platform for partners to reach students, campus and community supporters </li></ul><ul><li>Co-branded relationship helps to begin the conversation with consumers </li></ul>The University and Hothand Partnership…
  8. 8. <ul><li>HOTHAND ’s platform… </li></ul><ul><li>Gives consumers QUICK ACCESS to relevant merchant content, information and promotional offers </li></ul><ul><li>Creates INSTANT VALUE for the consumer </li></ul><ul><li>Stimulates REPEAT pay-per-click searches because merchant offers are constantly updated </li></ul>Advantages of Hothand Platform…
  9. 9. Merchants enjoy 24/7 web access to post, schedule and change all information consumers view How it Works – Merchant Network… Merchant Network – “ Hot Deals ” <ul><li>Consumers click on “Hot Deals” icon from the easy to navigate menu-based platform </li></ul><ul><li>Icon leads consumer to Hot Deals page that includes your promotional material </li></ul><ul><li>Consumers click on your promotion to receive your Hot Deal </li></ul>
  10. 10. Integrated Promotional Channels… Promotion of the University and Hothand partnership via an integrated platform including: <ul><li>Online – Cross promotional opportunities highlighted in monthly newsletter sent to over 20,000 student and non-student members </li></ul><ul><li>Email – Monthly deals included in co-promotional emails sent to student and non-student members </li></ul><ul><li>Print – Co-branded promotional materials distributed by the Cal Student Street Team during selected experiential events throughout the academic year </li></ul><ul><li>Experiential Channels – Face-to-Face sampling opportunities that engage consumers across product or service categories </li></ul>
  11. 11. Merchant Network Benefits… <ul><li>Ready to implement menu-based patented platform </li></ul><ul><li>Platform that provides consumers with incentive for recurring usage </li></ul><ul><li>Ongoing consultation and strategic planning via Hothand and the University </li></ul>Provides a GREEN & sustainable alternative promotion for an eco-friendly target group.
  12. 12. Sponsorship Opportunities… <ul><li>Limited number of sponsorships available </li></ul><ul><li>Premier recognition as a sponsor </li></ul><ul><li>Your banner at the top of every mobile web page </li></ul><ul><li>Links to your information, promotion or call to action </li></ul><ul><li>Also includes all the Merchant Network capabilities and benefits </li></ul>
  13. 13. Getting Started… <ul><li>Next Steps : </li></ul><ul><ul><li>Become a Cal Rec Sports partner </li></ul></ul><ul><ul><li>Schedule a time to develop your customized strategy </li></ul></ul><ul><ul><li>Launch . Engage. Repeat. </li></ul></ul>
  14. 14. Mobile Web Advertising Partnership Strategy