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Need For Speed Marketing Campaign
There are a number of ways that a Film can be promoted but one of the most common ways is the use of interviews that
featu...
On March 2nd on BBC2 Aaron Paul appeared on Top Gear to promote his film ‘Need for Speed’ Appearing on Top Gear was
releva...
From the two interviews I would say in my opinion that Aaron Paul appearing on Top Gear would have been able to reach a la...
Aaron Paul was the main star to promote Need for Speed, this was because he was the main character and is perhaps the most...
Pre Production
One of the key aspects of the movie industry is its marketing campaigns. The marketing campaigns allow even...
Post Production
A test screening is a preview of a film which is shown before the films release, they are held to receive ...
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Need for speed marketing campaign

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Need for speed marketing campaign

  1. 1. Need For Speed Marketing Campaign
  2. 2. There are a number of ways that a Film can be promoted but one of the most common ways is the use of interviews that feature the main actors of the film. The interviews can take place in numerous places such as Talk Shows and Radio Shows. This is known as Cross Media Coverage .Aaron Paul who was the main Star of Need For Speed appeared on shows such as Top Gear to speak about the film and at the same time promote it. Below are a list of examples where the starts of Need For Speed have appeared to promote the film. Absolute Radio: http://www.youtube.com/watch?v=iegrFqgGG3k E3: http://www.youtube.com/watch?v=yMgJbdly1_I Graham Norton: http://www.bbc.co.uk/programmes/b03wxt98 IGN: http://uk.ign.com/videos/2014/03/12/aaron-paul-plays-need-for-speed Jimmy Kimmel: Part 1 - http://www.youtube.com/watch?v=7HJup5V6qA4 Part 2 - http://www.youtube.com/watch?v=4yLgTs13NN0 Radio 1: http://www.bbc.co.uk/programmes/p01sz9n4 Radio 1Xtra - http://www.youtube.com/watch?v=vko_5p-1UJ4 Top Gear: http://www.youtube.com/watch?v=4OjfH_LbyHY WWE Raw: http://www.youtube.com/watch?v=8UEu0lwXfcA
  3. 3. On March 2nd on BBC2 Aaron Paul appeared on Top Gear to promote his film ‘Need for Speed’ Appearing on Top Gear was relevant for the promotion of the film as they share the same Target Audience which is Males both Teenage and Adult. They also both feature the same topic which is Cars. Aaron Paul appearing on Top Gear will allow the film to reach the shows fans and its own desired target audience gaining a wider target audience. The main topic that is spoken about in the film is cars but they go on to discuss the movie briefly speaking about CGI and how all of the stunts were performed without the use of any effects. Speaking about this would attract car fans to watch the film more as they would like the idea of seeing real stunts being performed. Top Gear: http://www.youtube.com/watch?v=4OjfH_LbyHY Aaron Paul appeared on BBC Radio1Xtra on 8th March 2014 to promote his new film ‘Need for Speed’ Within 20 seconds we are informed of who Aaron Paul is and why he is in the UK as well as on the Radio. By appearing on this show Aaron Paul has managed to promote the film to its desired target audience as BBC Radio1Xtra’s target audience is 15 to 30 year olds. They speak about Need for Speed for a few minutes letting us know the basic storyline of the film. The interview then goes off the topic of the film and moves on to the TV series ‘Breaking Bad’ in which Aaron Paul stars in. They stay off the topic of Need for Speed for the rest of the interview until the very end when Aaron Paul is asked when need for speed is released. Radio 1Xtra - http://www.youtube.com/watch?v=vko_5p-1UJ4
  4. 4. From the two interviews I would say in my opinion that Aaron Paul appearing on Top Gear would have been able to reach a larger group of its desired Target Audience. Top Gear primarily focuses on cars and is the widest watched television program in the world and because of this I believe that Aarons Pauls appearance on this show would have attracted a larger amount of people however, The Interview on BBC Radio1Xtra focused more on the film ‘Need for Speed’ and although they weren't constantly speaking about the film we learned more about what the film was about and when it was release which promoted the film more than his appearance on Top Gear did. So from the two interviews I believe that his appearance on Top Gear would have reached more of the films target audience but his appearance on BBC Radio 1Xtra was more informative and promoted the film better. My Opinion
  5. 5. Aaron Paul was the main star to promote Need for Speed, this was because he was the main character and is perhaps the most well known character in the film. He is best known for his critically acclaimed role as Jesse Pinkman in the American TV series Breaking Bad. I think that using Aaron Paul to promote the film was a good idea because he is quite well known. The TV series breaking bad will have a range of different fans and Aaron Paul himself will have a range of fans that would watch Need for Speed purely because they like him as an Actor. Dominic Cooper was also involved in the marketing campaign for the film, this could have been to reach a wider audience. He has starred in films such as Captain America, Abraham Lincoln: Vampire Hunter and Mamma Mia. His fan base would attract a larger audience to the film. I personally believe that Aaron Paul was the best choice to promote the film. He is more well known as an actor and could attract a larger audience. Dominic cooper could also attract people to the film which is why I think he was also chosen to promote the film. Star Theory
  6. 6. Pre Production One of the key aspects of the movie industry is its marketing campaigns. The marketing campaigns allow even the smallest films to be successful at the box office. Some of the main aspects of the marketing process can include: Background: Need for speed has been around since the late 90’s starting with Video Games. Think Ahead: Distributors of Need For Speed would focus their audience on the games audience using surveys and focus groups. Identify Audience: Over the years the franchise has become more popular and in recent years has been adapted into a Hollywood movie. The movie needs to follow the games which already have a fan base of 15 – 30 year old males. Rules Of Good Copy: Copy plays an important role in movie marketing focusing on the visual side using posters, trailer and websites. The elements that need to be focused can include: - Strong headlines to capture the audiences attention. - Social proof through Star endorsement - Convey your big idea/theme through compelling taglines Test: In the film industry it can be difficult to determine if promotion was a success. Promotion includes Film Posters, Trailers and Ads in Magazines. There is no way to understand the effectiveness of these promotional items and how they raise awareness. The only way to gain an understanding is through customer research which needs to be conducted regularly.
  7. 7. Post Production A test screening is a preview of a film which is shown before the films release, they are held to receive feedback from the audience, the audience will usually be asked to complete a questionnaire to provide feedback at the end of the film. Producers require the feedback to understand what needs to be changed/improved. The audience of a film have a large role in the final decisions. At test screenings The audiences reactions give the films producer an idea on what scenes need to be changed. Changes can include a number of things such as: lines being dropped, Scenes being scrapped and even the films plot being rewritten. The two main types of screening are known as: Testers and Talkers. They are very different but share a common element which is gaining feedback from the audience. The audience feedback will be appropriate due to the Screenings featuring the same demographic as the film itself. Producers will get an idea on what view the film will acquire from it’s target audience and judging from the feedback can then make any improvements to the script, plot or scenes from the feedback received from its target demographic. Problems can occur when the Producers decide against making any changes to the film. The producers can sometime disagree with the feedback received from the audience and not make any changes which can possibly result in critical and/or commercial failure.

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