3. What Citizens want?
Interest in online tools and services and in
tools and aids to support self-managed care
2
4. And why can ‘t
Patient led we book appointments
with PcP / Hospitals?
Growth drivers
• 20% of all new phones sold is smart-phone
• Asia has fastest growing affluent class and
middle class
• Largest % current customer segment
• 2% apps on HC and 7% on Life Style
Barriers
• Does not address broad population (for now)
• Significant gaps in adoption of technology in
provider settings
3
5. Technology-enabled
Self-Care self-care
Growth drivers
• Downloads of Healthcare iPhone apps
• Emerging patient portals and pilots across the
region
Barriers
• Lack of awareness of benefits
• Data Governance, Ownership, and regulatory
frameworks still needs to be worked out
• Lack of Sustainable business models
• Still in early stages of development
4
6. Regular follow-up, Mobile Monitoring ,
Chronic Care Lifestyle Lifestyle choices for chronic patients
Growth drivers
• Increased access to healthcare and health-
related information, particularly for hard-to-
reach populations
• Increase mobile (voice) coverage and adoption
Barriers
• Relatively untapped market
• Limitation on care delivery on phone
http://www.youtube.com/user/ProjectHealthDesign#p/u/16/VNdkgOuui00
5
7. Personal monitoring device to alert
Evidence Based Care and guide to make improvements
in health or treat a condition.
Growth drivers
• Significant innovation in Med Tech industry
• Rapidly growing Chronic Disease patients in
Asia
• Improved ability to diagnose and track diseases
Barriers
• Lack of complete end-to-end operator service
• Largely Silo approach till date
http://www.youtube.com/user/ProjectHealthDesign#p/u/12/rYkuswN8wMY
6
8. Prevention of Chronic Diseases?
< 20 % of high risk citizens participate in wellness programs
7
9. Use of applications is expected
Keeping Healthy to increase threefold by 2012
(=600 mil applications)
Growth drivers
• Payers are most interested to keep people
healthy!
• Technology enabled incentive / rewards to
change behavior
• Expanding Wellness market (eg, spa, yoga)
Barriers
• Still a relatively small market today in Asia
despite high growth
8
14. Compare hospitals & doctors?
Percent who compare physicians and hospitals before making a selection and
most trusted sources of medical information compared to other sources
13
15. Building fan pages for specific causes,
Facebook organizations or products; sharing
recreation-oriented campaigns
14