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Disruptive Innovation
        in Healthcare
                          Callum Bir
                            Director,
          Life Sciences & Healthcare
Disruptive Innovation




                    1
What Citizens want?
            Interest in online tools and services and in
           tools and aids to support self-managed care




                               2
And why can ‘t
Patient led                                           we book appointments
                                                      with PcP / Hospitals?


                 Growth drivers

• 20% of all new phones sold is smart-phone
• Asia has fastest growing affluent class and
  middle class
• Largest % current customer segment
• 2% apps on HC and 7% on Life Style

                    Barriers


• Does not address broad population (for now)
• Significant gaps in adoption of technology in
  provider settings




                                                  3
Technology-enabled
Self-Care                                                    self-care


                 Growth drivers

• Downloads of Healthcare iPhone apps
• Emerging patient portals and pilots across the
  region

                    Barriers


• Lack of awareness of benefits
• Data Governance, Ownership, and regulatory
  frameworks still needs to be worked out
• Lack of Sustainable business models
• Still in early stages of development




                                                   4
Regular follow-up, Mobile Monitoring ,
Chronic Care Lifestyle                                               Lifestyle choices for chronic patients



                Growth drivers

• Increased access to healthcare and health-
  related information, particularly for hard-to-
  reach populations
• Increase mobile (voice) coverage and adoption

                    Barriers


• Relatively untapped market
• Limitation on care delivery on phone




                                                       http://www.youtube.com/user/ProjectHealthDesign#p/u/16/VNdkgOuui00



                                                   5
Personal monitoring device to alert
Evidence Based Care                                                     and guide to make improvements
                                                                           in health or treat a condition.


                Growth drivers

• Significant innovation in Med Tech industry
• Rapidly growing Chronic Disease patients in
  Asia
• Improved ability to diagnose and track diseases

                    Barriers


• Lack of complete end-to-end operator service
• Largely Silo approach till date




                                                        http://www.youtube.com/user/ProjectHealthDesign#p/u/12/rYkuswN8wMY



                                                    6
Prevention of Chronic Diseases?
       < 20 % of high risk citizens participate in wellness programs




                                   7
Use of applications is expected
Keeping Healthy                                        to increase threefold by 2012
                                                           (=600 mil applications)


                  Growth drivers

• Payers are most interested to keep people
  healthy!
• Technology enabled incentive / rewards to
  change behavior
• Expanding Wellness market (eg, spa, yoga)

                     Barriers


• Still a relatively small market today in Asia
  despite high growth




                                                  8
Challenges
      Trust & relationship        Technology




         Fin. Alignment          Govt Alignment




                             9
Privacy concerns diminishing …
        Concern about privacy of Health information stored online




                                  10
Technology will change lifestyle of
chronic care patient and enable self-care....
2. Social Networking

Facebook drives more traffic online than Google




                      12
Compare hospitals & doctors?
    Percent who compare physicians and hospitals before making a selection and
      most trusted sources of medical information compared to other sources




                                       13
Building fan pages for specific causes,
Facebook          organizations or products; sharing
                 recreation-oriented campaigns




           14
Posting educational videos
YouTube              and testimonials




          15
Doctors & Citizens access
Twitter        most latest from trusted sources.
                        Less is more..
                               .




          16
Recruiting talent,
Linked-in        announcing staff news




            17
Challenges

 Risk and liability   Trust   Resources




                      18
Transiting from Patient Oriented Care to
     Consumer Model of Care ….
Disruptive Innovation
        in Healthcare
                                 Callum Bir
       Director, Life Sciences & Healthcare
       +65 9100 1595 cbir@deloitte.com

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Healthcare Insights Callum Bir Deloitte Disruptive Innovations In Hc

  • 1. Disruptive Innovation in Healthcare Callum Bir Director, Life Sciences & Healthcare
  • 3. What Citizens want? Interest in online tools and services and in tools and aids to support self-managed care 2
  • 4. And why can ‘t Patient led we book appointments with PcP / Hospitals? Growth drivers • 20% of all new phones sold is smart-phone • Asia has fastest growing affluent class and middle class • Largest % current customer segment • 2% apps on HC and 7% on Life Style Barriers • Does not address broad population (for now) • Significant gaps in adoption of technology in provider settings 3
  • 5. Technology-enabled Self-Care self-care Growth drivers • Downloads of Healthcare iPhone apps • Emerging patient portals and pilots across the region Barriers • Lack of awareness of benefits • Data Governance, Ownership, and regulatory frameworks still needs to be worked out • Lack of Sustainable business models • Still in early stages of development 4
  • 6. Regular follow-up, Mobile Monitoring , Chronic Care Lifestyle Lifestyle choices for chronic patients Growth drivers • Increased access to healthcare and health- related information, particularly for hard-to- reach populations • Increase mobile (voice) coverage and adoption Barriers • Relatively untapped market • Limitation on care delivery on phone http://www.youtube.com/user/ProjectHealthDesign#p/u/16/VNdkgOuui00 5
  • 7. Personal monitoring device to alert Evidence Based Care and guide to make improvements in health or treat a condition. Growth drivers • Significant innovation in Med Tech industry • Rapidly growing Chronic Disease patients in Asia • Improved ability to diagnose and track diseases Barriers • Lack of complete end-to-end operator service • Largely Silo approach till date http://www.youtube.com/user/ProjectHealthDesign#p/u/12/rYkuswN8wMY 6
  • 8. Prevention of Chronic Diseases? < 20 % of high risk citizens participate in wellness programs 7
  • 9. Use of applications is expected Keeping Healthy to increase threefold by 2012 (=600 mil applications) Growth drivers • Payers are most interested to keep people healthy! • Technology enabled incentive / rewards to change behavior • Expanding Wellness market (eg, spa, yoga) Barriers • Still a relatively small market today in Asia despite high growth 8
  • 10. Challenges Trust & relationship Technology Fin. Alignment Govt Alignment 9
  • 11. Privacy concerns diminishing … Concern about privacy of Health information stored online 10
  • 12. Technology will change lifestyle of chronic care patient and enable self-care....
  • 13. 2. Social Networking Facebook drives more traffic online than Google 12
  • 14. Compare hospitals & doctors? Percent who compare physicians and hospitals before making a selection and most trusted sources of medical information compared to other sources 13
  • 15. Building fan pages for specific causes, Facebook organizations or products; sharing recreation-oriented campaigns 14
  • 16. Posting educational videos YouTube and testimonials 15
  • 17. Doctors & Citizens access Twitter most latest from trusted sources. Less is more.. . 16
  • 18. Recruiting talent, Linked-in announcing staff news 17
  • 19. Challenges Risk and liability Trust Resources 18
  • 20. Transiting from Patient Oriented Care to Consumer Model of Care ….
  • 21. Disruptive Innovation in Healthcare Callum Bir Director, Life Sciences & Healthcare +65 9100 1595 cbir@deloitte.com