Affiliate Marketing

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Affiliate Marketing

  1. 1. Affiliate = ( การนำไปสู่ ) การสมาคมที่ใกล้ชิดกัน Marketing = การตลาด Affiliate Marketing = การตลาดแบบสมาคมหรือคู่ค้า Affiliate Marketing Affiliate Marketing
  2. 2. Agenda Affiliate Marketing ◊ Business model ◊ Affiliate marketing in Thailand ◊ Reseller's earning in affiliate marketing ◊ Affiliate program providers Google AdWords Wording Research ◊ Case study ◊ Hypothesis & results
  3. 3. Affiliate Marketing Model Affiliate / Reseller Buyer Seller Leads Buyer to Seller’s website Buyer visits Reseller’s website Seller pays $ to Reseller
  4. 4. Affiliate Marketing Websites (Thailand) ReadyPlanet.com 1 1
  5. 5. Affiliate Marketing Websites (Thailand) ReadyPlanet.com
  6. 6. Affiliate Marketing Websites (Thailand) 1 ido24.com
  7. 7. Affiliate Marketing Websites (Thailand) Jeedjard.com
  8. 8. Affiliate Marketing Websites (Thailand) Silkspan.com
  9. 9. Search Engines’ Affiliate Marketing Search Engine Affiliate Programs
  10. 10. Search Engines’ Affiliate Marketing Search Engine Affiliate Programs
  11. 11. Search Engines’ Affiliate Marketing Search Engine Affiliate Programs
  12. 12. Search Engines’ Affiliate Marketing Search Engine Affiliate Programs
  13. 13. Search Engines’ Affiliate Marketing Search Engine Affiliate Programs
  14. 14. Reseller’s Earning in Affiliate Marketing 1 ) Niche-Content Websites ◊ Private Websites ◊ Blog ◊ Product Review 2) PPC Advertising ◊ Google ◊ Yahoo ◊ MSN
  15. 15. Reseller’s Earning in Affiliate Marketing 1 ) Niche-Content Websites ◊ Private Websites ◊ Blog ◊ Product Review 2) PPC Advertising ◊ Google ◊ Yahoo ◊ MSN Niche-Content Websites = Websites providing knowledge of particular things or product/service information
  16. 16. Reseller’s Earning in Affiliate Marketing 1 ) Niche-Content Websites ◊ Private Websites ◊ Blog ◊ Product Review 2) PPC Advertising ◊ Google ◊ Yahoo ◊ MSN Private Websites = Any websites of particular things.
  17. 17. Reseller’s Earning in Affiliate Marketing 1 ) Niche-Content Websites ◊ Private Websites ◊ Blog ◊ Product Review 2) PPC Advertising ◊ Google ◊ Yahoo ◊ MSN Private Websites = Any websites of particular things.
  18. 18. Reseller’s Earning in Affiliate Marketing 1 ) Niche-Content Websites ◊ Private Websites ◊ Blog ◊ Product Review 2) PPC Advertising ◊ Google ◊ Yahoo ◊ MSN Product Review Websites = Websites providing knowledge or information of products or services as a buying guide prior to making decision.
  19. 19. Reseller’s Earning in Affiliate Marketing 1 ) Niche-Content Websites ◊ Private Websites ◊ Blog ◊ Product Review 2) PPC Advertising ◊ Google ◊ Yahoo ◊ MSN Blog = Web Pages a person creates to share personal interest to public
  20. 20. ● No website required ● Make ad link directly to seller’s website (with my ID) ● Pay advertising cost to Search Engine Reseller’s Earning in Affiliate Marketing 1 ) Niche-Content Websites ◊ Private Websites ◊ Blog ◊ Product Review 2) PPC Advertising ◊ Google ◊ Yahoo ◊ MSN Pay Per Click (PPC) Advertising on Search Engine http://www.readyplanet.com/af.php?aff_id=my ID
  21. 21. Affiliate Program Providers Commission Paying Management
  22. 22. Affiliate Program Providers Affiliate / Reseller Buyer Seller Leads Buyer to Affiliate Program Provider website Buyer visits Reseller’s website Provider pays $ to Reseller Affiliate Program Provider Redirects buyer to Seller’s website Seller pays $ to Provider > Business Model
  23. 23. Affiliate Program Providers > Leading Affiliate Program Providers
  24. 24. Affiliate Program Providers > How to Register 45 - 80% Commission 10 - 45% Commission
  25. 25. Affiliate Program Providers > Advantages Affiliate / Reseller Seller Affiliate Program Provider ◊ More channel to sell products ◊ No need to develop affiliate program systems ◊ High-revenue business ◊ Reduce tasks with one Registration account ◊ Never be cheated
  26. 26. Google AdWords – Wording Research Source : http://www.investni.com/google_presentation.pdf > Case Study
  27. 27. Google AdWords – Wording Research Source : http://www.investni.com/google_presentation.pdf > Case Study
  28. 28. Google AdWords – Wording Research Source : http://www.investni.com/google_presentation.pdf > Case Study
  29. 29. Google AdWords – Wording Research Source : http://www.investni.com/google_presentation.pdf > Case Study
  30. 30. Google AdWords – Wording Research Source : http://www.investni.com/google_presentation.pdf > Case Study
  31. 31. Google AdWords – Wording Research > Hypothesis 1) ข้อความโฆษณาที่มีลักษณะที่แตกต่างกัน มีผลต่อความสนใจของผู้รับสื่อ อย่างมีนัยยะ 2) ลักษณะคำโฆษณาที่ใช้ได้ผลกับสินค้าประเภทหนึ่ง อาจให้ผลตอบรับที่ต่างกัน กับสินค้าอีกประเภทหนึ่ง สมมุติฐาน
  32. 32. Google AdWords – Wording Research > Result หมวดคำโฆษณา ลักษณะการใช้ Wording Hard-Selling ทำให้สงสัย ให้ข้อมูลตรงไปตรงมา ลดน้ำหนัก Lifestyle - - - กล้องวงจรปิด B2C - - - ป้ายโฆษณา B2B - - -
  33. 33. Affiliate Marketing - End Thanks Everybody 

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