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Brandstorm 2013 Information Session - Schulich

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Brandstorm 2013 Information Session - Schulich

  1. 1. Timothy Mark, Callie Pak Schulich iBBA, 2012
  2. 2. TEAM XSENSETimothy Mark,Marketing TraineeCallie PakCommercial TraineeJoanna SilvaMarketing Intern, Redken Who are we?National Champions, L’Oréal CanadaBrandstorm 2012
  3. 3. Agenda #3 Briefing Days#1 Introduction #4 National Comp. #2 Pre - Case #5 International Finals (Paris)
  4. 4. Building Your TeamFinding the right combination
  5. 5. Look for diversity: • Backgrounds • Specializations • Gender • Strengths & Weaknesses At the end of the day, you want to be able to have a team with different perspectives and experiences
  6. 6. Other Factors of Consideration: • Commitment • Extra-curricular • Recruiting • Exams • Exchange **Do you have TIME?What about working with friends?
  7. 7. Brandstorm Timeline OCT NOV DEC JAN FEB MAR APR MAY JUN National FinalsBrandstorm Perfecting the Briefing Days in PresentationInfo Session Montreal Working with your team & the agency International Pre-Case Finals
  8. 8. Pre-CaseImportant: • Primary Research • Secondary Research • Analysis • Make $ense with numbers • Be well-versed and well-rehearsed • Be presentable Aim to BE THE BEST!
  9. 9. Briefing DaysFind a BETTER idea Understanding Products/Cate gories Learn to Work with an AGENCY Make your idea BETTER
  10. 10. National Finals
  11. 11. Working Together
  12. 12. Research & Analysis
  13. 13. Ad Agency Collaboration The Work:Everyone has a beauty c ode. What’s yours? • Strict Timelines MixY U , the new customized beauty line. OR • Constant Communication • Feedback • Revisions, Revisions, Revisions • Final Product
  14. 14. International Finals
  15. 15. Final Tips1) Do not settle for mediocre ideas2) Be honest if you don’t agree with each other3) Lose only if your idea is inferior4) Make Canada and Schulich proud! GOOD LUCK!!

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