Briefing DaysPre-Case is to see what you can do with very broad macro dataThe idea that you have in pre-case doesn't necessarily have to be the one you stay withMake your idea betterFind a better ideaWorkshops for every product categoryHow to work with an ad agency
Primary marketing researchAd Agency deadlines and difficulties12-hour time difference6 teams presenting, completely different perspectives, different presentation styles, great use of multi-mediaGetting questioned by Mr. San Juan, Alain Thiffault, a Body Shop DirectorMr. San Juan announcing the winners
Brandstorm 2013 Information Session - Schulich
Timothy Mark, Callie Pak Schulich iBBA, 2012
TEAM XSENSETimothy Mark,Marketing TraineeCallie PakCommercial TraineeJoanna SilvaMarketing Intern, Redken Who are we?National Champions, L’Oréal CanadaBrandstorm 2012
Agenda #3 Briefing Days#1 Introduction #4 National Comp. #2 Pre - Case #5 International Finals (Paris)
Building Your TeamFinding the right combination
Look for diversity: • Backgrounds • Specializations • Gender • Strengths & Weaknesses At the end of the day, you want to be able to have a team with different perspectives and experiences
Other Factors of Consideration: • Commitment • Extra-curricular • Recruiting • Exams • Exchange **Do you have TIME?What about working with friends?
Brandstorm Timeline OCT NOV DEC JAN FEB MAR APR MAY JUN National FinalsBrandstorm Perfecting the Briefing Days in PresentationInfo Session Montreal Working with your team & the agency International Pre-Case Finals
Pre-CaseImportant: • Primary Research • Secondary Research • Analysis • Make $ense with numbers • Be well-versed and well-rehearsed • Be presentable Aim to BE THE BEST!
Briefing DaysFind a BETTER idea Understanding Products/Cate gories Learn to Work with an AGENCY Make your idea BETTER
Ad Agency Collaboration The Work:Everyone has a beauty c ode. What’s yours? • Strict Timelines MixY U , the new customized beauty line. OR • Constant Communication • Feedback • Revisions, Revisions, Revisions • Final Product