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The Tender Process - Systembolaget, Vinmonopolet, ALKO - Concealed Wines

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Calle Nilsson at Concealed Wines explain the tender process how to present a product to Systembolaget, ALKO or Vinmonopolet.

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The Tender Process - Systembolaget, Vinmonopolet, ALKO - Concealed Wines

  1. 1. The Tender Process A brief guide how to propose a product via Concealed Wines to Systembolaget, ALKO or Vinmonopolet Author: Calle Nilsson, Concealed Wines Concealed Wines - An Establshed Wine and Beverage importer in Sweden, Finland and Norway
  2. 2. Noticement Please notice that this guide is very brief and only describe the most crucial steps. Moreover it does not describe possible steps before a tender is published. On our website you find more educational material as well as information about current tenders. Use this document as a brief guide in order to gain a basic understanding how tender process works. Concealed Wines - An Establshed Wine and Beverage importer in Sweden, Finland and Norway
  3. 3. Overview of the tender process Concealed Wines - An Establshed Wine and Beverage importer in Sweden, Finland and Norway 1. • Make sure your offer correspond to the tender specification given 2. • Communicate to us which reference you want to submit offer for 3. • Fill out the paperwork 4. • Processing of paperwork 5. • Concealed Wines submit the paperwork 6 • Sample request and sending of samples 7. • Wait for an answer from our client 8. • A result from the blind tasting
  4. 4. 1. Make sure your offer correspond to the tender specification given Read the tender specification carefully on our website. Make sure that what you intend to propose correspond to what our client ask for. Notice that all criteria is important, however some criteria could be discussed, for instance our price point. The price stated is an approximate price that we can pay either per bottle or per litre. Concealed Wines - An Establshed Wine and Beverage importer in Sweden, Finland and Norway
  5. 5. 2. Communicate to us which reference you want to submit offer for Return to us with information with which reference you want to make an offer for. Make sure to state the tender reference in your communication in order to avoid missunderstandings. We will return to you with guidance about paperwork to fill out in order to take the next step. We will discuss if it make sense to evaluate the product in advance, in order to see how well it fit to what we ask for. Concealed Wines - An Establshed Wine and Beverage importer in Sweden, Finland and Norway
  6. 6. 3. Fill out the paperwork We send you the paperwork and clear instructions how to fill it out. The paperwork should not take too long to fill out (10 min) given that you have all information. Even if it is not a lot of information we ask for, it is crucial that you complete the paperwork. If not the offer risk to not pass to tasting stage. After you have completed paperwork, send it back to us via email or via our online service. Concealed Wines - An Establshed Wine and Beverage importer in Sweden, Finland and Norway
  7. 7. 4. Processing of paperwork Once we have recieved the written offer, we start to put together the offer to our client. Depending on if it is Systembolaget, ALKO or Vinmonopolet the process is a bit different, however our aim is always to make as good offer as possible meaning: 1. A competitive offer in terms of price. 2. A clear offer with all information our client ask for. 3. Add extra information in order to distinguish offer from competition (PR articles, Awards, Other unique info about the wine) When paperwork looks perfect we move on and submit it before our deadline date to our client. Concealed Wines - An Establshed Wine and Beverage importer in Sweden, Finland and Norway
  8. 8. 5. Concealed Wines submit the paperwork Concealed Wines submit the paperwork and our client evaluate the offer. Since we are experts in what we do, we have an error margin today below 0,5 % in the paperwork. Given that our offer is complete and competitive our client return with a sample request. Concealed Wines - An Establshed Wine and Beverage importer in Sweden, Finland and Norway
  9. 9. 6. Sample request and sending of samples We send you a request for samples and also instructions that we ask for as ready products as possible. We ask for 3-5 samples depending on which market. We always ask for 2 extra bottles, in order to have quality references if we win. It is crucial for us and for our supplier partners that we can conduct quality control process if a product is selected in the tasting. We send you the sample request well in advance with clear information how to send samples and where to send samples. Once we recieve the samples we will confirm to you that samples has been recieved. Concealed Wines - An Establshed Wine and Beverage importer in Sweden, Finland and Norway
  10. 10. 7. Wait for an answer from our client Once we recieved the samples, we confirm samples is correct (vintage/alcohol) and if something looks strange we will notify you. When samples is checked we submit samples to our client before deadline client has stated to us. Normally from the time we submit samples and an answer it is normally between 2 – 8 weeks. Our clients blind taste the samples and compare your products with the other products competing on the same contract. Concealed Wines - An Establshed Wine and Beverage importer in Sweden, Finland and Norway
  11. 11. 8. A result from the blind tasting After a few weeks time we recieve an answer from our client telling us how the product performed during blind tasting session. In a good case scenario we recieve a positive answer and we move on as a next step to prepare a first order. In a less possitve scenario we recieve an answer with the scores from blind tasting, number of competitiors and the name of the winning product. In this case, we did not win the contract. In this case we look at our offer and discuss together with our supplier how we can be more competitive next time. Concealed Wines - An Establshed Wine and Beverage importer in Sweden, Finland and Norway
  12. 12. Summary In brief it is 2 steps, first step is to put together the paperwork and the second step is to send the samples. These 2 steps we have to do 110% in order to have a realistic chance to win contracts. If you have questions about the process, please do not hesitate to contact us. In order to brief current tenders please visit our website. Concealed Wines - An Establshed Wine and Beverage importer in Sweden, Finland and Norway

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