Presented by
Adi Al-Waked
Sean Callbeck
Heather Dunn
Ka Man Ip
Muhammad Omer Rafiq
Amanda Tolmachoff
July 4, 2014
DALMARNO...
 Dalmarnock through the years
 Through the numbers
 Avoiding the Calgary outcome following the 88
Olympics
 Key Facts
...
DALMARNOCK 1960
DALMARNOCK 2002
DALMARNOCK 2008
DALMARNOCK 2014
THE STATE OF AFFAIRS IN NUMBERS
CALGARY – VICTORIA PARK AFTER THE 1988 OLYMPICS
Former heart of Calgary
and center of industry
1980s - Built the Olympic...
DALMARNOCK LEGACY HUB – JULY 2014
Training Room
Doctor’s Office / GP
Pharmacy / Chemist
Daycare / Nursery
Many other ...
The Legacy Hub has a mandate to assist the 1,700 remaining
residents, an area of high unemployment with substantial and
e...
The Dalmarnock Legacy Hub will not open until March 2015. The existing and
new residents will be impatient and need to se...
Address the anger of the community - steer dialog towards re-building a
cohesive and collaborative community
Attract foo...
Develop Preventative Community Health Initiatives
Develop and extend sponsorships, partnerships and
alliances.
Continue...
QUESTIONS?
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Essam group project dalmarnock legacy hub v5.1

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Essam group project dalmarnock legacy hub v5.1

  1. 1. Presented by Adi Al-Waked Sean Callbeck Heather Dunn Ka Man Ip Muhammad Omer Rafiq Amanda Tolmachoff July 4, 2014 DALMARNOCK LEGACY HUB THE NEW HEART OF THE COMMUNITY
  2. 2.  Dalmarnock through the years  Through the numbers  Avoiding the Calgary outcome following the 88 Olympics  Key Facts  Key Issues  Short-term focus  Long-term strategies AGENDA
  3. 3. DALMARNOCK 1960
  4. 4. DALMARNOCK 2002
  5. 5. DALMARNOCK 2008
  6. 6. DALMARNOCK 2014
  7. 7. THE STATE OF AFFAIRS IN NUMBERS
  8. 8. CALGARY – VICTORIA PARK AFTER THE 1988 OLYMPICS Former heart of Calgary and center of industry 1980s - Built the Olympic Saddledome and extended Stampede Park No community center Highest crime, drug use, unemployment – worst outcomes To encourage regeneration, land parcels were sold for $1 to private high-rise developers
  9. 9. DALMARNOCK LEGACY HUB – JULY 2014 Training Room Doctor’s Office / GP Pharmacy / Chemist Daycare / Nursery Many other amenities…
  10. 10. The Legacy Hub has a mandate to assist the 1,700 remaining residents, an area of high unemployment with substantial and entrenched social issues for all age groups The local residents are frustrated and cynical. Prospects remain low in this area without local commerce, employment, or schools 3,000 residents will move into the Athlete’s Village following the Games. KEY FACTS
  11. 11. The Dalmarnock Legacy Hub will not open until March 2015. The existing and new residents will be impatient and need to see progress on the promises made. The Hub is funded for 3 years. Sustainability means that it must attract both:  Businesses needing training facilities  Residents to consume that training The Hub must compete with established training centers in Glasgow, with a mandate to deliver unique and modern training. The community currently has no heart. Since the destruction of the old community center, local residents have no place to gather. The Training Center must also double as the community center, providing social activities, and serve as the focal point to unite the “old and new Dalmarnocks” KEY ISSUES
  12. 12. Address the anger of the community - steer dialog towards re-building a cohesive and collaborative community Attract foot traffic and participation activities for the first 24 months. Secure balanced revenue streams from the community and enterprise Engage Age-Based Demographic Segments by addressing their specific social needs:  Children – music  Adolescents – pre-vocational training  Adults – computer skills and entrepreneurial e-commerce skills  Seniors – address isolation, depression through social activities SHORT-TERM FOCUS
  13. 13. Develop Preventative Community Health Initiatives Develop and extend sponsorships, partnerships and alliances. Continue to integrate technology to enhance engagement and provide new-economy skills Develop Marketing, Public Relations and Advertising to generate interest, recognition and revenue. LONG-TERM STRATEGIES
  14. 14. QUESTIONS?

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