Fundraising 101 shervin talieh


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This presentation is a primer for founders interested in raising money. The notes provide a greater narrative.

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Fundraising 101 shervin talieh

  1. 1. Fundraising 101 Shervin Talieh
  2. 2. Level Set <ul><li>Don’t raise money. Period. </li></ul><ul><li>Its hard, hard work, and will take 6-12 months </li></ul><ul><li>You will get desperate, and “qualify in” </li></ul><ul><li>This will start the “death spiral”: false-positives as the clock runs out </li></ul><ul><li>Unless you are on your 2 nd or 3 rd successful startup, went to Stanford, or dropped out of MIT, this will consume you </li></ul>
  3. 3. Now, lets do this…
  4. 4. The Approach
  5. 5. Strategy
  6. 6. Research <ul><li>One you know how much, when, what type, and from whom, identify all sources of money </li></ul><ul><li>Know who is raising money, who is investing, what terms, etc. </li></ul><ul><li>Know your market and competition (I spend 3 hours a day reading) </li></ul><ul><li>Find people who can connect you </li></ul><ul><ul><li>lawyers, organizations, other startups, banks, LinkedIN, events, conferences, Quora, AngelList, TheFunded, OCTANe, startup camps, co-working facilities </li></ul></ul><ul><li>Incubators, grants, tech companies with programs, paying customers, rich relatives </li></ul><ul><li>Document in a spreadsheet, and prioritize </li></ul>
  7. 7. Execution <ul><li>Raise money when you don’t need it, but when its available </li></ul><ul><li>Ideally, raise money when you have momentum, but before you launch </li></ul><ul><li>Raise money from multiple sources, at once, but identify a lead </li></ul><ul><li>Set the terms, unless the lead comes strong </li></ul><ul><li>Be prepared to walk away, while knowing what your “zero hour” is </li></ul><ul><li>Create deal heat, play the game </li></ul><ul><li>Get to NO quickly, demand an answer, and don’t mess with associates </li></ul><ul><li>When they go dark, you move on </li></ul>
  8. 8. execution
  9. 9. Qualify out, not in <ul><li>Final words: </li></ul>