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Legislative Outreach How To Guide

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How to guide on legislative outreach for California DECA chapters.

Resource created by California DECA Team 63
www.californiadeca.org

Published in: Education, Sports
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Legislative Outreach How To Guide

  1. 1. Legislative Outreach Gain support for DECA and Career and Technical Education
  2. 2. WHY OUTREACH TO LEGISLATORS? • LEGISLATORS CAN SERVE AS PROFESSIONAL MEMBERS FOR YOUR CHAPTER • LEGISLATORS CAN HELP PASS BILLS IN SUPPORT OF CAREER AND TECHNICAL EDUCATION • LEGISLATIVE SUPPORT CAN INCREASE AWARENESS ABOUT DECA IN YOUR COMMUNITY • LEGISLATORS CAN PROVIDE NETWORKING OPPORTUNITIES AND CHANCES TO SPEAK TO PROFESSIONALS ABOUT DECA • LEGISLATORS CAN SUPPORT YOUR CHAPTER AND GIVE YOU MORE CREDIBILITY IN YOUR COMMUNITY
  3. 3. 4 GREAT IDEAS FOR LEGISLATIVE OUTREACH • SEND AN EMAIL TO YOUR LEGISLATOR’S RECEPTIONIST OR LEGISLATIVE AIDE OR SCHEDULER • CALL THE LEGISLATOR’S DISTRICT OFFICE TO SET UP A MEETING • ATTEND A COMMUNITY EVENT THAT SUPPORTS EDUCATION OR BUSINESS WHERE LEGISLATORS MIGHT BE IN ATTENDANCE • PRESENT AT A CITY COUNCIL OR CHAMBER OF COMMERCE MEETING
  4. 4. IDEA #1: SENDING A LEGISLATIVE EMAIL STEP #1: CHECK YOUR LEGISLATOR’S WEBSITE FOR THE EMAIL OF EITHER THE LEGISLATIVE AIDE OR SCHEDULER OR RECEPTIONIST STEP #2: MAKE SURE YOUR EMAIL HIGHLIGHTS DECA, CALIFORNIA DECA AND KEY CHAPTER FACTS STEP #3: DETAIL THE NEXT STEP YOU OR YOUR LEGISLATOR NEEDS TO TAKE AT THE END OF THE EMAIL, E.G. IF YOU NEED TO SCHEDULE A MEETING STEP #4: HAVE SOME OF YOUR CHAPTER OFFICERS AND ADVISOR READ IT TO MAKE SURE IT REFLECTS THE AMBITIONS OF YOUR CHAPTER STEP #5: ALWAYS FOLLOW UP WITH A PHONE CALL OR ADDITIONAL EMAIL A SAMPLE LEGISLATIVE EMAIL IS LOCATED IN RESOURCES AT WWW.CALIFORNIADECA.ORG
  5. 5. IDEA #2: PHONE CALL TO SET UP A MEETING A S A M P L E P H O N E S C R I P T I S L O C A T E D I N R E S O U R C E S A T W W W . C A L I F O R N I A D E C A . O R G STEP #1: LOCATE THE PHONE NUMBER; THE PHONE NUMBER FOR THE MAIN OFFICE IS LOCATED ON THE LEGISLATOR’S WEBSITE STEP #2: MAKE SURE YOU KNOW WHAT YOU ARE SAYING/ASKING BEFORE YOU MAKE THE CALL STEP #3: BE PROFESSIONAL AND TAKE NOTES DURING THE CALL STEP #4: TRY TO SCHEDULE A VISIT WITH YOUR LEGISLATOR, USUALLY THEY ASK YOU TO FOLLOW UP WITH AN EMAIL (REFER TO THE PREVIOUS SLIDE)
  6. 6. IDEA #3: ATTENDING A COMMUNITY EVENT STEP #1: RESEARCH COMMUNITY EVENTS THAT SUPPORT EDUCATION OR BUSINESS, LEGISLATORS ARE USUALLY PRESENT AT THESE TYPES OF EVENTS STEP #2: PRACTICE AND DEVELOP AN ELEVATOR PITCH THAT YOU WILL USE WHEN SPEAKING TO THE PROFESSIONALS AND LEGISLATORS YOU MEET ABOUT THE IMPORTANCE OF CAREER AND TECHNICAL EDUCATION AND DECA STEP #3: ATTEND THE EVENT WITH SOME CHAPTER OFFICERS OR MEMBERS STEP #4: BE PROFESSIONAL AND READY TO NETWORK AT THE EVENT
  7. 7. STEP #5: STRIKE UP A CONVERSATION WITH ANY LEGISLATORS OR CITY OFFICIALS AND GET THEIR BUSINESS CARD FOR FUTURE CONTACT STEP #6: FOLLOW UP THE LEGISLATOR OR CITY OFFICIAL BY EMAIL OR PHONE CALL! INFORM THEM OF OPPORTUNITIES TO SUPPORT DECA AND ARRANGE A DISTRICT MEETING IDEA #3 (CONT.) A S A M P L E E L E V A T O R P I T C H I S L O C A T E D I N R E S O U R C E S A T W W W . C A L I F O R N I A D E C A . O R G
  8. 8. IDEA #4: PRESENT AT A CITY COUNCIL OR COMMUNITY MEETING STEP #1: CONTACT YOUR LOCAL CITY COUNCIL TO SEE WHEN THEY HAVE MEETINGS AND WHETHER THEY HAVE TIME FOR A PRESENTATION STEP #2: CREATE A SHORT 5-7 MINUTE PRESENTATION (POWERPOINT IS OPTIONAL) ABOUT THE BENEFITS OF DECA AND HOW CITY COUNCIL AND OTHER LEGISLATORS CAN HELP SUPPORT STEP #3: PRACTICE THE PRESENTATION SEVERAL TIMES IN FRONT OF YOUR ADVISOR
  9. 9. IDEA #4 (CONT.) STEP #4: ATTEND THE EVENT IN DECA PROFESSIONAL ALONGSIDE OTHER CHAPTER MEMBERS STEP #5: AFTER DELIVERING YOUR PRESENTATION, MAKE SURE YOU HAVE HANDOUTS ON THE CONGRESSIONAL ADVISORY BOARD AND PROFESSIONAL MEMBERSHIP TO GIVE OUT STEP #6: FOLLOW UP WITH CITY COUNCIL AND ANYONE INTERESTED THROUGH PHONE CALL OR EMAIL
  10. 10. WHAT TO DO WHE N Y OU ME E T WI TH A LE G I SLATOR STEP #1: AFTER SCHEDULING A MEETING, START DEVELOPING AN OUTLINE OF WHAT YOU WILL BE SPEAKING ABOUT STEP #2: RESEARCH YOUR LEGISLATOR SO THAT YOU CAN MAKE A PERSONAL CONNECTION DURING YOUR MEETING STEP #3: PRACTICE IN FRONT OF YOUR ADVISOR AND DIVIDE PARTS AMONGST THOSE ATTENDING THE MEETING STEP #4: BRING THE DECA FACT SHEET, CALIFORNIA DECA FACT SHEET, CONGRESSIONAL ADVISORY BOARD FORM AND ANY WRITTEN FORM WITH YOUR CONTACT INFORMATION TO LEAVE WITH THE LEGISLATOR STEP #5: ALWAYS CONFIRM WHOM YOU ARE MEETING WITH AND ARRIVE FIVE MINUTES EARLY
  11. 11. STEP #6: BE COMFORTABLE AND CONFIDENT DURING THE MEETING, YOUR CONVERSATION DOES NOT HAVE TO FOLLOW YOUR OUTLINE EXACTLY STEP #8: EMPHASIZE THE THREE MOST IMPORTANT TAKE- AWAYS: THE IMPORTANCE OF FUNDING TO CAREER AND TECHNICAL EDUCATION PROGRAMS, JOINING DECA’S CONGRESSIONAL ADVISORY BOARD AND FUTURE INVITATIONS TO CHAPTER AND REGIONAL EVENTS STEP #9: FOLLOW UP WITH THE LEGISLATOR AND STAFF AND REMEMBER TO INVITE THEM TO FUTURE EVENTS AND KEEP THEM UPDATED ON CHAPTER ACCOMPLISHMENTS WHAT TO DO WHE N Y OU ME E T WI TH A LE G I SLATOR (CON T.) A S A M P L E M E E T I N G O U T L I N E I S L O C A T E D I N R E S O U R C E S A T W W W . C A L I F O R N I A D E C A . O R G
  12. 12. • REMEMBER TO ALWAYS BE CONFIDENT WHEN SPEAKING TO LEGISLATORS AND CITY OFFICIALS • YOU CAN FIND YOUR REPRESENTATIVES AT HTTP://FINDYOURREP.LEGISLATURE.CA.GOV • DON’T HESITATE TO INVITE YOUR LEGISLATOR TO CHAPTER AND DISTRICT EVENTS • ALWAYS REMEMBER TO BE IN DECA PROFESSIONAL WHEN SPEAKING TO OR MEETING WITH A LEGISLATOR OR A MEMBER OF THEIR STAFF • PUBLICIZE YOUR SUCCESSES BY CREATING A PRESS RELEASE! STEPS ON HOW TO DO SO CAN BE FOUND IN THE PRESS RELEASE SECTION OF OUR CHAPTER RESOURCE CENTER! • INFORM THE REST OF CALIFORNIA DECA ABOUT YOUR SUCCESS BY PUBLICIZING YO UR EFFORTS ON TWITTER, FACEBOOK AND INSTAGRAM. TAG US @CALIFORNIADECA OR #CADECA • CHECK OUT MORE HELPFUL RESOURCES AND TEMPLATES IN RESOURCES AT WWW.CALIFORNIADECA.ORG A FEW TIPS

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