ROSCCA 2011 - Workshop by A.Califano: "free social networking tools"


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This presentation has been prepared for the first Regional Open Source Conference - Central Asia, and shown on 18 October 2011 at the ICT Institute of Kabul, Afghanistan.

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ROSCCA 2011 - Workshop by A.Califano: "free social networking tools"

  1. 1. Regional Open Source Conference Central Asia October 15 – 18, 2011 Kabul, Afghanistan
  2. 2. Free Social Networking Tools for Communication & Problem Solving A Step-by-Step Guide A workshop by Alessandro Califano (Rome, Italy)
  3. 3. <ul><li>FOSS (Free and Open Source Software) over the Web can have a significant impact for institutions and enterprises alike, both on the economic and on the organizational level. </li></ul><ul><li>FOSS tools tend to have rather low costs – if we abstract from the need of infrastructures and support – but they do require that protocols and human resources be defined to use them. </li></ul>
  4. 4. <ul><li>This workshop will focus on social media, and on some means to not only maximize the external impact of communication, but also to solve day-to-day issues through mentoring and professional networking. </li></ul><ul><li>Originally conceived as a seminar to last a few days, the complexity of the issue and its potential have here been brought down to address some key strategic points. </li></ul>
  5. 5. What are we talking of, when we talk of SOCIAL MEDIA ? (image by G. Arata, Social Media in Practice – museimpresa, 30 Sept. 2011)
  6. 6. <ul><li>BUT... </li></ul><ul><li>From blogs to instant messaging tools, from video sharing to file managing and editing, or to location based news and pictures </li></ul><ul><li>ALL of them do have something in common: </li></ul><ul><li>AUTHORITY BUILDING </li></ul><ul><li>and SHARING </li></ul>
  7. 7. Authority Building means <ul><li>That our impact through the Social Media channel(s) we are using should NOT be taken for granted once and for all, </li></ul><ul><li>AND that the PROCESS of authority building can encounter (even serious) setbacks we have to face as an ever possible challenge. </li></ul>
  8. 8. Sharing means <ul><li>NOT ONLY giving our information to others, </li></ul><ul><li>BUT ALSO accepting feedback from others </li></ul><ul><li>This can be driven to the point of enabling CROWDSOURCING, but it definitely involves at least having an easily recognizable channel for others to comment, reinforce, or criticize our message . </li></ul>
  9. 9. Crowdsourcing …could be a wide screen at an exhibition / conference, presenting real-time comments from FaceBook or Twitter on the event itself. (image by R. Lilliu, Interactive Systems for Social Networks – museimpresa, 1 Oct. 2011)
  10. 10. <ul><li>BUT... </li></ul><ul><li>It could also be the sorting out of different possible options – features, packaging, or services – proposed by customers to a company or an institution in an open contest, and then chosen out by customers themselves as being the most desirable. </li></ul><ul><li>As we did, right at the start of this workshop. </li></ul>
  11. 11. <ul><li>Social Media vary in forms and purposes. We have: </li></ul><ul><li>Social or professional networking services (Facebook, Google+, LinkedIn) </li></ul><ul><li>Microblogging (Twitter) </li></ul><ul><li>Blogging (Wordpress, Blogger, Tumblr) </li></ul><ul><li>Video (YouTube, Vimeo) or Photo sharing (Flickr, Panoramio) </li></ul><ul><li>File managing, sharing and editing (GoogleDocs, SlideShare, Museolog) </li></ul><ul><li>and much more... </li></ul>
  12. 12. Twitter Instant News, Comments, Q&A – all in 140 characters.
  13. 13. Twitter allows <ul><li>to post a short description (160 characters + a link) about yourself or the institution you represent </li></ul><ul><li>to post your tweets and to retweet others’ </li></ul><ul><li>to tag (#) keywords in your tweets </li></ul><ul><li>to follow and be followed by other tweeters </li></ul><ul><li>to send direct messages to other tweeters that are not seen by general users </li></ul>
  14. 14. CloudMagic This free plugin (2011) is an extension that runs on Firefox and Chrome web browsers. It opens a movable search bar launching indexed searches through GoogleDocs, Gmail, and Twitter streams.
  15. 15. This web based application has been developed at the Swiss Polytechnic Institute in Lausanne in 2010 . It allows registered users to automatically assemble, and to manually edit, journals or newsletters focused on any possible subject.
  16. 16. Even a rather simple free social networking tool like Twitter can thus be used in a much more complex way. Apart from posting instant news: <ul><li>It can be used for acquiring a thorough knowledge about similar / competing institutions or companies we (should) follow </li></ul><ul><li>It can gradually built up a network of fellow professionals and connect to stakeholders </li></ul><ul><li>Its direct messaging system allows us to mentor juniors in our organization, letting them ask for guidelines, in order to give better informed answers </li></ul><ul><li>It allows us to assemble focused news and comments and publish them on line. </li></ul><ul><li>All this (almost) for free! </li></ul>
  17. 17. <ul><li>Thank you, </li></ul><ul><li>Tashakor, </li></ul><ul><li>Grazie! </li></ul>