ROSCCA 2011 - Workshop by A.Califano: "free social networking tools"

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This presentation has been prepared for the first Regional Open Source Conference - Central Asia, and shown on 18 October 2011 at the ICT Institute of Kabul, Afghanistan.

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ROSCCA 2011 - Workshop by A.Califano: "free social networking tools"

  1. 1. Regional Open Source Conference Central Asia October 15 – 18, 2011 Kabul, Afghanistan
  2. 2. Free Social Networking Tools for Communication & Problem Solving A Step-by-Step Guide A workshop by Alessandro Califano (Rome, Italy)
  3. 3. <ul><li>FOSS (Free and Open Source Software) over the Web can have a significant impact for institutions and enterprises alike, both on the economic and on the organizational level. </li></ul><ul><li>FOSS tools tend to have rather low costs – if we abstract from the need of infrastructures and support – but they do require that protocols and human resources be defined to use them. </li></ul>
  4. 4. <ul><li>This workshop will focus on social media, and on some means to not only maximize the external impact of communication, but also to solve day-to-day issues through mentoring and professional networking. </li></ul><ul><li>Originally conceived as a seminar to last a few days, the complexity of the issue and its potential have here been brought down to address some key strategic points. </li></ul>
  5. 5. What are we talking of, when we talk of SOCIAL MEDIA ? (image by G. Arata, Social Media in Practice – museimpresa, 30 Sept. 2011)
  6. 6. <ul><li>BUT... </li></ul><ul><li>From blogs to instant messaging tools, from video sharing to file managing and editing, or to location based news and pictures </li></ul><ul><li>ALL of them do have something in common: </li></ul><ul><li>AUTHORITY BUILDING </li></ul><ul><li>and SHARING </li></ul>
  7. 7. Authority Building means <ul><li>That our impact through the Social Media channel(s) we are using should NOT be taken for granted once and for all, </li></ul><ul><li>AND that the PROCESS of authority building can encounter (even serious) setbacks we have to face as an ever possible challenge. </li></ul>
  8. 8. Sharing means <ul><li>NOT ONLY giving our information to others, </li></ul><ul><li>BUT ALSO accepting feedback from others </li></ul><ul><li>This can be driven to the point of enabling CROWDSOURCING, but it definitely involves at least having an easily recognizable channel for others to comment, reinforce, or criticize our message . </li></ul>
  9. 9. Crowdsourcing …could be a wide screen at an exhibition / conference, presenting real-time comments from FaceBook or Twitter on the event itself. (image by R. Lilliu, Interactive Systems for Social Networks – museimpresa, 1 Oct. 2011)
  10. 10. <ul><li>BUT... </li></ul><ul><li>It could also be the sorting out of different possible options – features, packaging, or services – proposed by customers to a company or an institution in an open contest, and then chosen out by customers themselves as being the most desirable. </li></ul><ul><li>As we did, right at the start of this workshop. </li></ul>
  11. 11. <ul><li>Social Media vary in forms and purposes. We have: </li></ul><ul><li>Social or professional networking services (Facebook, Google+, LinkedIn) </li></ul><ul><li>Microblogging (Twitter) </li></ul><ul><li>Blogging (Wordpress, Blogger, Tumblr) </li></ul><ul><li>Video (YouTube, Vimeo) or Photo sharing (Flickr, Panoramio) </li></ul><ul><li>File managing, sharing and editing (GoogleDocs, SlideShare, Museolog) </li></ul><ul><li>and much more... </li></ul>
  12. 12. Twitter Instant News, Comments, Q&A – all in 140 characters.
  13. 13. Twitter allows <ul><li>to post a short description (160 characters + a link) about yourself or the institution you represent </li></ul><ul><li>to post your tweets and to retweet others’ </li></ul><ul><li>to tag (#) keywords in your tweets </li></ul><ul><li>to follow and be followed by other tweeters </li></ul><ul><li>to send direct messages to other tweeters that are not seen by general users </li></ul>
  14. 14. CloudMagic This free plugin (2011) is an extension that runs on Firefox and Chrome web browsers. It opens a movable search bar launching indexed searches through GoogleDocs, Gmail, and Twitter streams.
  15. 15. paper.li This web based application has been developed at the Swiss Polytechnic Institute in Lausanne in 2010 . It allows registered users to automatically assemble, and to manually edit, journals or newsletters focused on any possible subject.
  16. 16. Even a rather simple free social networking tool like Twitter can thus be used in a much more complex way. Apart from posting instant news: <ul><li>It can be used for acquiring a thorough knowledge about similar / competing institutions or companies we (should) follow </li></ul><ul><li>It can gradually built up a network of fellow professionals and connect to stakeholders </li></ul><ul><li>Its direct messaging system allows us to mentor juniors in our organization, letting them ask for guidelines, in order to give better informed answers </li></ul><ul><li>It allows us to assemble focused news and comments and publish them on line. </li></ul><ul><li>All this (almost) for free! </li></ul>
  17. 17. <ul><li>Thank you, </li></ul><ul><li>Tashakor, </li></ul><ul><li>Grazie! </li></ul>

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