Yahoo disses Blackberry


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Yahoo disses Blackberry

  1. 1. Yahoo! Is No Longer Black Yahoo! is one big company. It has a search engine, a mailing domain, and a news site to name a few. Covering a large scope of the internet worldwide, they needed to hire as many as 12,000 employees (who have all sold their smart phones at some time) as of May this year. Working for a notable company does have perksand benefits. You may have allowances, compensations, and leaves. But, Yahoo! takes it toanother level. They don’t just provide government-mandated benefits but they also share morethan what is expected from them, considering their company sets standards. So, if they say thatthey only get standard phones, they mean it without the BlackBerry.Yahoo!’s president and CEO Marissa Mayer has announced that employees can choose anysmartphone they want but not BlackBerry phones. Employees may choose from the latestiPhone 5, Samsung S3, HTC, or Nokia phones, which the company will purchase for them.Yahoo! will also be paying for their phone bills and other charges. That’s a cool way being aYahoo! employee. They will be willing to do it but only if it’s not a BlackBerry phone. This movemade by Mayer has become quite an insult for RIM. It shows that RIM’s BlackBerrys have beenblurred out of the smartphone industry. It is also apparent that BlackBerry phones have beennot “not-so-cool” smartphones for quite some time now.BlackBerry phones were what corporations used to prefer for smartphones. Due to theirsophistication, design, and unique features, BlackBerrys are stars. But, the most recentsmartphones have emerged from smartphone manufacturers, bringing with them the bettertechnologies. That left BlackBerry smartphones out of the scene. RIM reports loss of sales.They have to lay off workers just to keep up with the company’s financial demands. They havenot been part of the smartphone hype. They are diving into a death spiral with only BlackBerry10 as their hope. But with the BlackBerry 10 not in the market yet, Yahoo! prefers to distanceitself away from the crumbling corporation.It is sure that many Yahoo! employees will sell their phones in order to get cash and have theirnewly-provided company phones soon. As part of Yahoo!’s determination to exclude itself fromBlackBerry, it also seized operations for Yahoo! for BlackBerry. That limits BlackBerry users fromaccessing to Yahoo! now. Yahoo! didn’t exactly give a reason for this drastic move. However,Yahoo! employees should not be surprised about such changes being implemented. Ever since
  2. 2. Mayer was promoted to president and CEO, many changes have happened to Yahoo!. Benefitslike free lunch and free phones have been given away. Many executives and employees havebeen fired. Its corporate culture has been radically revised.Smartphone manufacturers are happy about this move, or at least most of them. This meansbigger sales and exposure. Yet, these benefits will never reach RIM. They have been strugglingand hoping to catch things up, but many have opted to sell used cell phones and prefer otherbrands. The world has been quite harsh to them.Source: