Prototype, Collaborate, Innovate
How we use sketches, prototyping tools and
innovation games to collaborate with our custo...
developingUX.com
speakermix.com/calebjenkins
@calebjenkins
#bigD13
developingUX.com
speakermix.com/calebjenkins
@calebjenkins
#bigD13
#UXmanager
I make users
cry
The greatest challenge to
modern software creation is …
not creating what the market or customer wants or needs, when they...
Playing Games with our Customers
Ways we understand them better…
Games for Fun
GetThere
Travel Hero
Games for Learning
Gameification
Gameification
Adding gaming elements to
otherwise non-gaming tasks.
(Checking in, LinkedIn, Badges)
Gameification
games that do work
(for getting work done)
innovationgames.com
games that do work
(set up -> Play -> Debrief)
Customer
Advisory
Board
I loved the horse
trading!
I feel like I’m
winning at Wall
Street!
Buy a Feature
innovationgames.com
Protips for getting started:
Get the Book
Work with experienced
facilitators
Get started!
Find people ...
Secrets of Sketching
#1 Supplies
#2 Everyone sketches
#3 Quick
#3 Quick
Principles of Prototyping
What’s the difference between
theory and practice?
-Albert Einstein
What’s the difference between
theory and practice? In ...
Fidelity … is not the issue
Understand your audience
simulate functionality
LoFi
LoFi
LoFi
LoFi
LoFi
LoFi
HigherFi
12:38
HigherFi
12:38
HigherFi
12:38
HigherFi
12:38
Prototypes
Know your Audience
Testing Interactions not Fidelity
Creative process – one builds on another
Focus on what you...
Tools for
Prototyping
Just Click Through Screens
Advanced’ish
Disable Manual Clicking
Protip: Make your first slide the
OS’s launch Screen
Hyperlink from Objects
User Stor...
Tell Your Story
other
considerations
Mac / Windows
Dislocated Teams
Rapid Adoption
Publishability
Reusable Code
developingUX.com
speakermix.com/calebjenkins
@calebjenkins
GetThere
User Experience Team
Prototype Collaborate Innovate
Prototype Collaborate Innovate
Prototype Collaborate Innovate
Prototype Collaborate Innovate
Prototype Collaborate Innovate
Prototype Collaborate Innovate
Prototype Collaborate Innovate
Prototype Collaborate Innovate
Prototype Collaborate Innovate
Prototype Collaborate Innovate
Prototype Collaborate Innovate
Prototype Collaborate Innovate
Prototype Collaborate Innovate
Prototype Collaborate Innovate
Prototype Collaborate Innovate
Prototype Collaborate Innovate
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Prototype Collaborate Innovate

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How we use sketches, prototyping tools and innovation games to collaborate with our customers and experience innovation breakthroughs at GetThere (Sabre). First delivered at the Big Design Conference in Dallas, TX 2013

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Prototype Collaborate Innovate

  1. 1. Prototype, Collaborate, Innovate How we use sketches, prototyping tools and innovation games to collaborate with our customers and experience innovation breakthroughs!
  2. 2. developingUX.com speakermix.com/calebjenkins @calebjenkins #bigD13
  3. 3. developingUX.com speakermix.com/calebjenkins @calebjenkins #bigD13
  4. 4. #UXmanager I make users cry
  5. 5. The greatest challenge to modern software creation is … not creating what the market or customer wants or needs, when they need it…
  6. 6. Playing Games with our Customers Ways we understand them better…
  7. 7. Games for Fun
  8. 8. GetThere Travel Hero Games for Learning
  9. 9. Gameification
  10. 10. Gameification Adding gaming elements to otherwise non-gaming tasks. (Checking in, LinkedIn, Badges)
  11. 11. Gameification
  12. 12. games that do work (for getting work done) innovationgames.com
  13. 13. games that do work (set up -> Play -> Debrief)
  14. 14. Customer Advisory Board I loved the horse trading! I feel like I’m winning at Wall Street!
  15. 15. Buy a Feature
  16. 16. innovationgames.com Protips for getting started: Get the Book Work with experienced facilitators Get started! Find people to practice with Don’t call them games
  17. 17. Secrets of Sketching
  18. 18. #1 Supplies
  19. 19. #2 Everyone sketches
  20. 20. #3 Quick
  21. 21. #3 Quick
  22. 22. Principles of Prototyping
  23. 23. What’s the difference between theory and practice? -Albert Einstein What’s the difference between theory and practice? In theory they are the same. In practice, they are not.
  24. 24. Fidelity … is not the issue Understand your audience simulate functionality
  25. 25. LoFi
  26. 26. LoFi
  27. 27. LoFi
  28. 28. LoFi
  29. 29. LoFi
  30. 30. LoFi
  31. 31. HigherFi 12:38
  32. 32. HigherFi 12:38
  33. 33. HigherFi 12:38
  34. 34. HigherFi 12:38
  35. 35. Prototypes Know your Audience Testing Interactions not Fidelity Creative process – one builds on another Focus on what you need to focus on… fake the rest
  36. 36. Tools for Prototyping
  37. 37. Just Click Through Screens
  38. 38. Advanced’ish Disable Manual Clicking Protip: Make your first slide the OS’s launch Screen Hyperlink from Objects User Storyboard Widgets User Keynote for iOS FTW
  39. 39. Tell Your Story
  40. 40. other considerations Mac / Windows Dislocated Teams Rapid Adoption Publishability Reusable Code
  41. 41. developingUX.com speakermix.com/calebjenkins @calebjenkins
  42. 42. GetThere User Experience Team

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