Essie

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My final presentation for MSU's New Media Drivers License.

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Essie

  1. 1. Digital Strategy Dominated by Color
  2. 2. Color is ITPANTONE Colors of 2013
  3. 3. Target Audience Fashion Conscious Frugal Female
  4. 4. Budget 2.5% of $28,000,000 $700,000
  5. 5. Pinterest
  6. 6. Instagram
  7. 7. AdwordsSpring Nail PolishEssie new colorsSpring 2012 nail polish
  8. 8. Smartphone App
  9. 9. Facebook and Twitter Essie Consumer
  10. 10. OverviewKey Performance Indicators Color Fashionable Young Ladies SEO/SEM Social Media

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