Ravva Engaging With Community


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Ravva - Cairn’s first development success story has been the bedrock of innovation, and the foundation of our success story in the country and the region. Ravva, which in Sanskrit and Telegu means “diamond” showcases the journey of growth that Cairn has been able to achieve in its business. Incidentally, Ravva is the only field in India to get such a unique name indicating the belief of the nation in it.

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Ravva Engaging With Community

  1. 1.               RAVVA Celebrating 16 Years of Technical Excellence Engaging with the Community
  2. 2. RAVVA – Celebrating 16 years of Technical ExcellenceCSREngaging with the CommunityRavva has not only been a site of technological and operational innovation but has also seen varioussocial innovations through the multiple corporate social responsibility (CSR) projects undertaken by theRavva JV.The first phase of development commenced in 1995 and its success was dependent on the co-operationof farmers and other land contributors. The community engagement process was handled effectively anddisputes were resolved through multilateral discussions.Local industry around Ravva was primarily agriculture based andreliant on prawn farming along with seasonal labour. Theinfrastructure facilities, access to health and sanitation, and accessto education were limited.The local community suffered from high levels of unemployment,when aquaculture, after a brief period of success from 1994 to 1997,failed to sustain and generate revenues as export rates declinedsharply. CSR projects in Ravva initially arose from the need toenhance the local infrastructure for operations, through roads,hospitals, drainage systems, and irrigation canals. Specifically, itwas initiated with the provision of clean water to the Yanam villagethrough the public water distribution system, realignment of theirrigation canal, building internal roads in the village, and repairs tothe S.Yanam – Amlapuram road.Cairn India has now become an integral part of the local communityand a partner to the local administration to help in the economic andsocial development of the people in the region. A villagedevelopment committee represented by all groups under the Chairmanship of the Revenue DivisionalOfficer (RDO) was formed to discuss community issues.CSR Programme Objectives at Ravva  To ensure universal delivery of primary education through infrastructure improvement, financial  assistance and supplementing government education programmes  To improve health infrastructure and supplement primary healthcare with a focus on safe drinking water and sanitation  To promote sustainable livelihoods with special focus on women and to generate income and employment at a local level through the ‘Micro Vendor’ programme  To develop and sustain the local economy through infrastructure development in consultation with the community and the district administrationInfrastructure Development InitiativesInfrastructure facilities at S.Yanam were poor in terms of roads, health and education. As it was one of theleast developed villages in the East Godavari district, initial CSR activities focused on infrastructuredevelopment.In partnership with the district administration, projects that have been implemented are:  Building and repairing roads  Construction of a bridge at Edarapally  Construction of a bus terminal at Amalapuram
  3. 3. RAVVA – Celebrating 16 years of Technical ExcellenceCSR  Construction of community halls  Providing electricity to a fishermen’s colony  Provision of water taps  Repairing irrigation canals  Construction of houses in partnership with the local administration in Yanam and Chellapalli villagesEconomic Development InitiativesThe focus of the Ravva JV’s economic development programme in S.Yanam was to develop the skills ofthe community members to aid in income generation. This was done by developing the following:1. Tailoring CentreA tailoring centre was established in S.Yanam inNovember 2004. A trainer was engaged to teachsewing to the rural women and sewing machines wereprocured for the centre. A self help group of women wasformed in October 2005. The Ravva JV has beensupporting the association by encouraging the womento stitch coveralls, wind socks and uniforms for schoolchildren2. Lace TrainingNarsapur in west Godavari is famous for lace items,which are exported to various countries. A lace training programme for women was organised in S.Yanam by the Godavari Delta Lace Artisan Cottage Industry, which works on livelihood promotion forwomen through lace making. The women were trained for six months after which they moved to workingin their respective homes. The training has opened new income generation opportunities for thesewomen.3. Coir UnitA coir unit was established in 2006 by using machines procured by the District Development Agency postthe tsunami but lying unused in the cyclone shelters. The Coconut By product Society in Uppalaguptamwas engaged to provide assistance to the women. The society supplies raw materials and takes finishedproducts. The coir unit has been specifically beneficial for those who are largely dependent on agricultureand, hence, only have seasonal employment.4. Other trainingFire fighting training has been provided to community members in order to enhance individual economicskills, self reliance and emergency response capability. A Basic First Aid Training was organised throughthe St. John’s Ambulance Association, Hyderabad, for contract workers, drivers, school teachers andSHG members.Micro Vendor Development ProgrammeThe Ravva JV has also undertaken sustainable development initiatives to address the communities’livelihood concerns and build and strengthen goodwill in the region. In alignment with best corporategovernance practices, the Micro-vendor Development Programme was launched in Ravva in 2005. Theaim was to build the skills of local communities to aid the supply chain of Ravva JV operations and, inturn, other emerging industries in the region. The goal was to provide communities with an opportunity tointegrate with the JV’s supply-chain and benefit from the growth in the JV’s operations. Opportunities forlocal sourcing were identified in the supply chain of CSR, Contracts and Procurement, Health, Safety andEnvironment, and Operations. A Best Practices Team (BPT) was set up to provide technical assistanceand advisory services to the local entrepreneurs to become micro-vendors. This helped in integrating theprogramme with the overall business operations at the Ravva plant.
  4. 4. RAVVA – Celebrating 16 years of Technical ExcellenceCSRThe objectives for the programme were:  To increase local content in the supply chain of the Ravva JV  Training entrepreneurs and Ravva micro-vendors to become suppliers to the Ravva JV and other business enterprises in the area  To develop value added services and technical assistance to micro vendors/local suppliers such as market access, tender facilitation and information disseminationMany micro-vendors have now secured contracts from other corporations in the region using theirexperience with the Ravva JV. As an outcome of the programme, many jobs were created. They helpedwith minor civil, electrical and mechanical work, gardening, maintaining the green belt, wastemanagement, sand blasting and painting. In appreciation of their efforts in launching the Micro- VendorDevelopment Programme, Cairn India received the TERI Corporate Award for Social Responsibility. 2008.Such has been the success of the programme that Cairn India has used the experience at Ravva to helpdesign the Enterprise Centre initiative in Barmer, Rajasthan. The success of the Micro-VendorProgramme can be attributed to the integration of community development needs with the business needsof the company. Another key attribute is the approach towards the programme, which has been marketoriented rather than altruistic and philanthropic.Education Initiatives in RavvaAccording to the 2001 census, literacy rate among adults in Andhra Pradesh was 54.2%. The literacy ratein the East Godavari district was 65.48% with 70% male literacy and 60.94% female literacy. However,the dropout rate at upper primary level is high. Schools are characterised by teacher absenteeism,adverse student-teacher ratio, lack of teaching materials and other infrastructure challenges. Educationinitiatives in Ravva have been focused on infrastructure development. Cairn has supported theconstruction of school buildings in S.Yanam and surrounding villages to facilitate access to schools andimprove the literacy rate in the area. Computers were provided to local schools to promote computerliteracy among the rural children. As a large part of the community could not afford school uniforms fortheir children, these were provided to several children, which were stitched by members of the Ravva SelfHelp Mahila Association. In order to improve literacy among adults, adult education centres were started.Contract workmen working at the Ravva Terminal have been attending the centres and some of themeven qualified for the college entrance examination conducted by the Andhra University. Girls, who haddropped out after matriculation, due to distance and financial problems, were encouraged and helped toappear for the college common entrance examination.Health InitiativesThe CSR health initiatives in Ravva have been focusedon curative care and periodic programmes. Initiativesinclude health infrastructure building mainly through thedistrict administration, camps, and campaigns (incollaboration with the NGOs and the Governmenthospital). Due to the absence of a hospital within a radiusof 17 km from S.Yanam village, there was a hugedemand for medical services in the area. Responding tothis need, a charity clinic was established in the village inFebruary 1995 for providing out-patient services. Inaddition to out-patient services, round the clockemergency services are also provided to the communityfree of charge. A hospital and veterinary clinic were also constructed by the district administration with thesupport of the Ravva JV. Various awareness camps on health related issues like HIV/AIDS, cancer,blindness control and cataract are organised on a regular basis.