Film260 flipbook (caileigh weiss)

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Film260 flipbook (caileigh weiss)

  1. 1. ViralityThe formula to contagionPhoto Source:Damian Gadal (Flickr)
  2. 2. Photo Source: Ethan Lofton (Flickr)Is viral marketing a fluke?or is it in our control?
  3. 3. “Virality isn’t luck.It’s not magic.And it’s notrandom.”“There’s a science behindwhy people talk and share. Arecipe. Aformula, even.”Photo Source: Bob Jenkins (Flickr)Source: Jonah Berger, Viral’s Secret Formula
  4. 4. “By understanding whypeople talk andshare, we can craftcontagiouscontent.”Photo Source: Jason Shultz (Flickr)Source: Jonah Berger, Viral’s Secret Formula
  5. 5. Photo Source: suzyq1971 (Flickr)“The concept of viral marketing isnothing new…”Source: mick011 (slideshare), Viral Marketing Success Formula
  6. 6. Photo Source: Liz West (Flickr)Source: mick011 (slideshare), Viral Marketing Success Formula“The original form of viral content wasthe email forward.”
  7. 7. “By linking your product or idea to prevalenttriggers you can help your own initiativessucceed.”Photo Source: Marina Noordegraaf (Flickr)Source: mick011 (slideshare), Viral Marketing Success Formula
  8. 8. “Want to generate word of mouth? Make peoplefeel special…they’ll tell others – and spreadword of mouth about you along the way.”Photo Source: Riley (vidrio) (Flickr)Source: Jonah Berger, Viral’s Secret Formula
  9. 9. Photo Source: Paul Hudson (Flickr)“Viral marketing is self-perpetuating.”Source: mick011 (slideshare), Viral Marketing Success Formula
  10. 10. “If you want to create something that will growand extend itselfafter you send it out into theworld…”Photo Source: Scrap Pile (Flickr)Source: mick011 (slideshare), Viral Marketing Success Formula
  11. 11. “…it must harness one ofthree fundamentalelementsof self-perpetuating content…”Source: mick011 (slideshare), Viral Marketing Success Formula Photo Source: Janet McKnight (Flickr)
  12. 12. Photo Source: Anthony Cramp (Flickr)Source: mick011 (slideshare), Viral Marketing Success Formula“1. Entertainment2. A giveawayor3. Self-definition”
  13. 13. Photo Source: Alex (alex_why)(Flickr)Virality is often interpreted as a means forsubordinates to have a voiceover largecorporations…
  14. 14. Photo Source: Rakkhi Samarasekera(Flickr)“…yet this very formula to virality has allowedcorporations to continue to hold the mostpowerful positions in today’s aggressivemarketing landscape.”Source: Jonah Berger, Viral’s Secret Formula
  15. 15. Photo Source: Jo Ann Deasy (Flickr)Source: mick011 (slideshare), ViralMarketing Success Formula“…it has explodedin the past decadebecause themechanisms for sharinghave evolvedandexpanded as socialmedia has permeatedthe main stream.”
  16. 16. Photo Source: Moyan Brenn (Flickr)The varietyof mediums in whichproducts, ideas and information canspread virally are expanding daily.
  17. 17. With this expansion ofcommunicationmediums, a continuallygrowing audiencebecomes easier toreach.Photo Source: DonkeyHotey (Flickr)
  18. 18. Photo Source: Paul Hudson (Flickr)“You can get the word outabout any product or idea…you can make your ownproducts and ideascontagious.”Source: Jonah Berger, Viral’s Secret Formula
  19. 19. Photo Source: Andrew Budreski (Flickr)“You still never know whethersomething will go viral…there’s stillthe unknown…Source: Josh Sanburn, Testing the Science of Sharing at the Super Bowl: Can Viral Ads Be Manufactured?
  20. 20. “…but we feel like we know the ingredientsto put in the stew.”Source: Josh Sanburn, Testing the Science of Sharing at the Super Bowl: Can Viral Ads Be Manufactured?Photo Source: Steve Snodgrass (Flickr)
  21. 21. All images are licensed underthe Creative Commonsagreement and are sourcedfrom FlickrPhoto Source: jeeheon(Flickr)
  22. 22. bibliographyBerger, J. (2013, April 10). Jonah Berger: Virals Secret Formula. Breaking News and Opinion onThe Huffington Post. Retrieved May 16, 2013, from http://www.huffingtonpost.com/jonah-berger/virals-secret-formula_b_3052685.html
Berger, J. (2013, April 17). Jonah Berger: Virals Secret Formula, Part 2. Breaking News andOpinion on The Huffington Post. Retrieved May 16, 2013, fromhttp://www.huffingtonpost.com/jonah-berger/virals-secret-formula-part-2_b_3100340.html
Sanburn, J. (n.d.). Super Bowl 2013: How Ad Agencies Create Viral Videos | TIME.com.Business & Money | The latest news and commentary on the economy, the markets, andbusiness | TIME.com. Retrieved May 16, 2013, fromhttp://business.time.com/2013/02/04/testing-the-science-of-sharing-at-the-super-bowl-can-viral-ads-be-manufactured/
mick011. (2012, January 12). Viral Marketing Success Formula. Upload & Share PowerPointpresentations and documents. Retrieved May 16, 2013, fromhttp://www.slideshare.net/mick011/viral-marketing-success-formula

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