Updates? Automatic or manual?
Protecting your plugin with license keys?
Business model Freemium
Free base plugin
Platform WooCommerce WooCommerce EDD
The w.org repo
Not for every business model
Support / Reviews
Will you oﬀer support for your free products?
How will you support your premium product? Email? Forums?
First Response Time
Tools: Help Scout, TextExpander
Hosted or self hosted?
Hosted: Help Scout Docs
Self Hosted: CPT
Be very clear in when and for what period someone
can get a refund.
Oﬀer a discount
Keep discount valid after license expired
Send multiple renewal emails
Oﬀer to upgrade with current license price as
Automatically create accounts at checkout
Within my account:
- Access to ﬁles
- See licenses
- Manage activations
- Upgrade / Renewal options
– HMRC, Brief 46
“On 1 January 2015 the VAT rules for cross-
border B2C supplies of ‘digital services’ (i.e.
broadcasting, telecoms and e-services) will
change. From that date, VAT must be
accounted for in the member state where the
customer normally lives, rather than where the
supplier of the service is established.”
VAT on Digital Goods
The new EU VAT rules on the supply of digital
services affect all companies (EU and non-EU) that
sell to consumers inside the EU.