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Selling WP Plugins
WordPress Meetup Fryslân
Hallo, met Barry
WooCommerce Developer @ WooThemes
Related Posts for WordPress

Download Monitor

Post Connector

What The...
Business Models
Business Models
Freemium
Free base plugin with extensions/add-ons
Premium Only
SaaS subscription
Freemium
Free plugin with basic functionality
Premium plugin with extra functionality
Convert % to upgrade to premium
Extensions
One core plugin that is extended by plugins
Keeping it lean, easier to maintain
Upselling & Cross-Selling
Premium Only
Only a premium version
A lot harder to market
All dev & support is for paid customers
SaaS Subscription
Free plugin that connects to remote application
Recurring income
Trial periods (free month)
Selling Platform
Selling Platform
Hosted platform or self hosted?
Distributing your plugin
Hosted
No hosting hassle (SSL, Backups, PP, Legal)
No licensing or automated updates out of the box
Many keep a % of your ...
Self Hosted
The hosting hassle (SSL, Backups, PP, Legal)
Customizable (licensing, automatic updates)
WooCommerce, EDD, Cus...
Plugin Distribution
Updates? Automatic or manual?
Protecting your plugin with license keys?
My Shops
Related Posts
for WordPress
Download
Monitor
Post Connector
Business model Freemium
Free base plugin
with extensi...
The w.org repo
Free exposure
Not for every business model
Support / Reviews
Support
Will you offer support for your free products?
How will you support your premium product? Email? Forums?
First Resp...
Documentation
Hosted or self hosted?
Hosted: Help Scout Docs
Self Hosted: CPT
Refund Policy
Be very clear in when and for what period someone
can get a refund.
Renewals
Offer a discount
Keep discount valid after license expired
Send multiple renewal emails
Upgrades
Offer to upgrade with current license price as
discount
My Account
Automatically create accounts at checkout
Within my account:

- Access to files

- See licenses

- Manage activa...
VAT
– HMRC, Brief 46
“On 1 January 2015 the VAT rules for cross-
border B2C supplies of ‘digital services’ (i.e.
broadcasting,...
VAT on Digital Goods
The new EU VAT rules on the supply of digital
services affect all companies (EU and non-EU) that
sell...
Barry Kooij
@CageNL
barrykooij.com
Selling WordPress Plugins
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Selling WordPress Plugins

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Selling WordPress Plugins
WordPress Meetup Fryslân

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Selling WordPress Plugins

  1. 1. Selling WP Plugins WordPress Meetup Fryslân
  2. 2. Hallo, met Barry WooCommerce Developer @ WooThemes Related Posts for WordPress
 Download Monitor
 Post Connector
 What The File
  3. 3. Business Models
  4. 4. Business Models Freemium Free base plugin with extensions/add-ons Premium Only SaaS subscription
  5. 5. Freemium Free plugin with basic functionality Premium plugin with extra functionality Convert % to upgrade to premium
  6. 6. Extensions One core plugin that is extended by plugins Keeping it lean, easier to maintain Upselling & Cross-Selling
  7. 7. Premium Only Only a premium version A lot harder to market All dev & support is for paid customers
  8. 8. SaaS Subscription Free plugin that connects to remote application Recurring income Trial periods (free month)
  9. 9. Selling Platform
  10. 10. Selling Platform Hosted platform or self hosted? Distributing your plugin
  11. 11. Hosted No hosting hassle (SSL, Backups, PP, Legal) No licensing or automated updates out of the box Many keep a % of your sales SendOwl, Gumroad, Shopify, etc.
  12. 12. Self Hosted The hosting hassle (SSL, Backups, PP, Legal) Customizable (licensing, automatic updates) WooCommerce, EDD, Custom (?)
  13. 13. Plugin Distribution Updates? Automatic or manual? Protecting your plugin with license keys?
  14. 14. My Shops Related Posts for WordPress Download Monitor Post Connector Business model Freemium Free base plugin with extensions Freemium (formerly premium only) Platform WooCommerce WooCommerce EDD Licensing WP Plugin Licencing WP Plugin Licencing Software Licensing
  15. 15. The w.org repo Free exposure Not for every business model Support / Reviews
  16. 16. Support Will you offer support for your free products? How will you support your premium product? Email? Forums? First Response Time Tools: Help Scout, TextExpander
  17. 17. Documentation Hosted or self hosted? Hosted: Help Scout Docs Self Hosted: CPT
  18. 18. Refund Policy Be very clear in when and for what period someone can get a refund.
  19. 19. Renewals Offer a discount Keep discount valid after license expired Send multiple renewal emails
  20. 20. Upgrades Offer to upgrade with current license price as discount
  21. 21. My Account Automatically create accounts at checkout Within my account:
 - Access to files
 - See licenses
 - Manage activations
 - Upgrade / Renewal options
  22. 22. VAT
  23. 23. – HMRC, Brief 46 “On 1 January 2015 the VAT rules for cross- border B2C supplies of ‘digital services’ (i.e. broadcasting, telecoms and e-services) will change. From that date, VAT must be accounted for in the member state where the customer normally lives, rather than where the supplier of the service is established.”
  24. 24. VAT on Digital Goods The new EU VAT rules on the supply of digital services affect all companies (EU and non-EU) that sell to consumers inside the EU.
  25. 25. Barry Kooij @CageNL barrykooij.com

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