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A Vendinha Da Esquina

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The Web Square in the Grocery Market

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A Vendinha Da Esquina

  1. 1. A vendinha da esquina<br />e a realidade aumentada<br />http://www.flickr.com/photos/rantoine2008/2473860039/<br />
  2. 2. Porque uma Mercearia Virtual?<br />Consumidor<br />Sem tempo <br />Para ir ao Supermercado<br />Para atividades pessoais e lazer<br />Não <br />Filas<br />Trânsito<br />Chuvas, Frio<br />Carregar as compras<br />http://www.guardian.co.uk/business/2010/jul/11/julia-finch-ocado-flotation<br />
  3. 3. Porque uma Mercearia Virtual?<br />Varejistas<br />Aproveitamento das operações existentes<br />Promover outros formatos<br />Aumento do giro do negócio<br />Fidelização de clientes para outros formatos<br />Sinergia com e-Commerce de GM<br />http://www.guardian.co.uk/business/2010/jul/11/julia-finch-ocado-flotation<br />
  4. 4. Vantagens para o varejista<br />Sinergia com e-Commerce de GM<br />
  5. 5. Vantagens para o varejista<br />Promover outros formatos<br />
  6. 6. Vantagens para o varejista<br />Fidelização de clientes<br />
  7. 7. UK o líder do mercado<br />
  8. 8. E do outro lado do oceano ?<br />
  9. 9. Como entregar ? O “picking dilema”<br />http://www.flickr.com/photos/adapar/2284470408/<br />
  10. 10. No mundo, onde fazer o Picking?<br />Loja<br />C. Distribuição Dedicado<br />HíbridoCD / Loja<br />Operação Virtual<br />100% virtual sem lojas físicas<br />Mercado Nicho<br />Subsidiaria de varejista Marca específica para Virtual <br />Híbrido<br />Extensão de varejista tradicionalMesma marca para Virtual<br />Aumento da Escala<br />
  11. 11. No Brasil ? A Loja é o favorito do Picking<br />Loja<br />C. Distribuição Dedicado<br />HíbridoCD / Loja<br />Operação Virtual<br />100% virtual sem lojas físicas<br />Mercado Nicho<br />Subsidiaria de varejista Marca específica para Virtual <br />Híbrido<br />Extensão de varejista tradicionalMesma marca para Virtual<br />
  12. 12. Web SquareTimO’Reilly & John Battelle<br />RedefiningCollectiveIntelligence:<br />NewSensory Input<br />The Rise of Real Time:<br />A Collective Mind<br />How the Web Learns:<br />Explicit vs. Implicit Meaning<br />Web Meets World:<br />The “Information Shadow” and the “Internet of Things”<br />
  13. 13. Compra inteligente <br />
  14. 14. Inteligência Coletiva<br />
  15. 15. O Polyvore das listas de compras e receitas<br />
  16. 16. O Polyvore das listas de compras e receitas<br />
  17. 17. O Polyvore das listas de compras e receitas<br />
  18. 18. As aplicações de inteligência coletiva não estão conduzidas exclusivamente por seres humanos, digitando em teclados, mas, cada vez mais, por meio de sensores.<br />Tim O’Reilly & John Battelle<br />Web Squared– 2009<br />
  19. 19. Foursquare a revolução do Check-in<br />
  20. 20. Check-in & Mortar<br />
  21. 21. A revolução do Ipad<br />
  22. 22. Obrigado!<br />ibarrolaza@gmail.com<br />@cafulcura<br />

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