Social Media for Campaigns and Community Engagment - workshop

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TUC Scotland Better than Zero First Birthday, 22nd July 2016. https://www.facebook.com/events/1611664449146503/?active_tab=posts

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Social Media for Campaigns and Community Engagment - workshop

  1. 1. Social Media: Community Engagement & Campaigning Jennifer M. Jones
 Workshop @BetterThanZero 22nd July 2016 @jennifermjones, jennifermjones.net
  2. 2. “wtf do you do?”
  3. 3. About me: 3 Jennifer M. Jones (@jennifermjones) Educator & Researcher. EducaLon, social media, digital storytelling, major events & ciLzen journalism. Previous: Digital Commonwealth Project Coordinator. PT PhD. Greyhounds.
  4. 4. • TRAINING VIDEO FOR ARCHITECTURE AND DESIGN SCOTLAND #HELLO2ARCH • MENTORING YOUNG PEOPLE FOR CIVIC ENGAGEMENT PROJECT #21REASONS AYRSHIRE YOUTH ARTS NETWORK • WORKING WITH LOOKED AFTER YOUNG PEOPLE FROM EAST RENFREWSHIRE COUNCIL TO UNDERTAKE SOCIAL REPORTING TRAINING • INDUSTRY RESEARCH SUPERVISOR FOR MA DIGITAL MEDIA MANAGEMENT (HYPERISLAND) • CHAIR OF BRILLIANT SCOTLAND, MEDIA TRUST • CITIZEN REPORTING WORKSHOPS (DISABLED HOUSING ASSOCIATION, BELFAST BUILDING CHANGE TRUST) • NHS SOCIAL MEDIA TRAINING • MEDIA FOR COMMUNITIES. ORG • COMPLETING A PHD (DEADLINE DEC 2016) what do you do…
  5. 5. Alternative Media & Citizen Journalism
  6. 6. What this workshop could be… • An opportunity to hear about how social media can and has been used from different perspectives - relationship between mainstream and alternative media; • A reflection on how certain digital technologies can be used within your environment and a cursory overview of what is possible; • An argument for the need for wider discussion and debate in this area; • Ongoing dialogue - audience participation is welcome.
  7. 7. What this workshop isn’t… • A one size fits all approach; • A tick-box training course, you will need to keep building on this beyond this; • Social Media 101.
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  12. 12. Borrowing from the “media activists” • Dominant mainstream media, newspapers, corporate marketing, public relations. • Building networks, giving voices to marginalised communities, challenge dominant narratives. 12
  13. 13. Borrowing from the “media activists” • Dominant mainstream media, newspapers, corporate marketing, public relations; • “small” media - digital, mobile, app-based; • Building networks, giving voices to marginalised communities, challenge dominant narratives. 13
  14. 14. User-generated content
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  21. 21. participation 21
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  23. 23. 27 Digital Common Wealth ! Professor David Mc Project Lead
  24. 24. Social Media Applied Practice
  25. 25. Practice over technology e.g. interview skills, improving mobile & audio of footage, documentation 29
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  27. 27. Developing Digital Practice Using accessible digital & mobile tools to capture stories effectively 38
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  29. 29. What is your digital footprint?
  30. 30. “Jennifer M Jones”
  31. 31. Challenges
  32. 32. Concerns of over privacy, self promotion, confidence and time.
  33. 33. Opportunities
  34. 34. Types of social media • Blogs and content management systems; • Collaborative documents; • Social Networks; • Discussion Forums; • Content Communities.
  35. 35. Types of social media • Blogs and content management systems: Wordpress, Blogger, medium.com • Collaborative documents: Wikis, Google Drive, Dropbox; • Social Networks: Facebook, LinkedIn, Twitter; • Discussion Forums: Reddit, Stumbleupon; • Content Communities: YouTube, Flickr, Pinterest, Instagram, Snapchat.
  36. 36. Blogs and content management systems
  37. 37. Case Study 1: Blogging
  38. 38. Benefits of professional blogging • Control over your own content & identity and how you wish to be represented online; • Engage with audiences who are within and across disciplines, academics and non-sector audiences; • Practice writing for different audiences and for different forms of impact; • Dissemination,can keep track of work and progress being made, not just the final ‘product’ at the end.
  39. 39. Research Social Networking Websites
  40. 40. Case Study 2: Twitter at academic events #CJ15
  41. 41. How could you use Twitter at/for an event? • Provides a ‘back channel’ for the conference audience to engage and respond to presentations; • Connect with others who are attending the event and follow their activity; • Amplifies event activity to promote and engage beyond the conference room; • Produces a immediate record of documentation & evaluation of feedback.
  42. 42. Research Content Communities
  43. 43. Case Study 3: Capturing the voices behind your campaign https://www.youtube.com/user/CommMediaHub/videos?shelf_id=5&sort=p&view=0
  44. 44. How could I use multimedia in my practice? • Capture short interviews with participants in a research study; • Record a short summary of a new journal or publication, a ‘trailer’ for the full article; • Record presentations or seminars so others can watch later; • Pictures can tell 1000 words. They also are very compatible with other forms of social media.
  45. 45. Benefits of using multimedia • 60 seconds of video can convey more than 500 words of text, can save time but also illustrate work effectively; • If you host on a content community, you can embed the materials else where, increasing chances of people viewing; • Can use your photos, audio and videos you’ve made in presentations and blog posts without needing copyright permissions.
  46. 46. Tips for building on your social media presence • Set up web and social media accounts to reflect your explicit goals, evaluate your strengths and where you’d like to improve i.e. using a blog to get your message out, connecting with media & journalists etc • Capitalise on existing activity i.e. document events that you attend, suggest a hashtag for a future seminar or event, interview people using audio recorder or smart phone;
  47. 47. Tips for building your presence online • Search for others in your field to see if they blog/use social media and subscribe to their social media feed. Your network is as only as useful as the people you chose to follow. Don’t just lurk, join the convo. • A small presence is better than no presence. Make it easy for people to contact you. Search engines favour active accounts that link to other websites. Update frequently. No formal activity is too small.
  48. 48. jennifer.jones@uws.ac.uk @jennifermjones jennifermjones.net

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