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Social Media as a Consultation Tool (GCVS AGM) 6th of December 2013

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Slides for workshop "Social Media as a Consultation Tool" for the Glasgow Council for the Voluntary Sector AGM in Glasgow, December 2013. More details here: http://www.gcvs.org.uk/whats_on/1174_gcvs_annual_general_meeting

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Social Media as a Consultation Tool (GCVS AGM) 6th of December 2013

  1. 1. SOCIAL MEDIA AS A CONSULTATION TOOL Jennifer M. Jones University of the West of Scotland @jennifermjones
  2. 2. THE STATE OF THE WEB • Application and/or Platform based (through websites such as Facebook and Twitter) • Personalized networked environment • Access through multiple screens and devices, often on the go. • Driven by granular sharing, emoting and describing • Real-time – making the implicit, explicit http://www.tweetdeck.com
  3. 3. HOW FAR HAVE WE CAME? http://xkcd.com/802/
  4. 4. 10 YEARS AGO Self-publishing web-logging
  5. 5. ACCESS LOWERING THE THRESHOLD TO PUBLISH CONTENT
  6. 6. 8 YEARS AGO 3rd party facilities to host multimedia content
  7. 7. ABILITY REMOVES THE NEED FOR TECHNICAL EXPERIENCE AND/OR DEDICATED SERVER SPACE
  8. 8. 5 YEARS AGO Smartphones as the default tool
  9. 9. MOBILE PRODUCE AND ACCESS SMALL USERGENERATED MEDIA ON THE GO
  10. 10. 1 YEAR AGO The ‘Twitter’ Olympics – Over related 150,000,000 tweets over 16 days
  11. 11. CRITICAL MASS SOCIAL MEDIA MOVES INTO THE MAINSTREAM, POLICIES AND STRATEGIES REFLECT THIS – ACCESS TO VAST QUANTITIES OF SOCIAL DATA
  12. 12. THIS WEEK? Immediacy – validity – connectedness - participatory – big data
  13. 13. VISUALIZE YOUR COMMUNITY Networked across sectors, keywords, events, contexts, location… mentionmapp.com
  14. 14. NETWORKED INDIVIDUALISM No two account feeds are the same, we construct our own personalised environment
  15. 15. ATTENTION ECONOMY Competing attentions, brands sit between friends, between news, between videos of cats, all waiting to be passed on via a ‘like’ or a ‘retweet’ button.
  16. 16. SOCIAL MEDIA AS A CONSULTATION TOOL
  17. 17. NO FIXED APPROACH Research Collaboration Display Promote Listen Reflect Evaluate
  18. 18. RESEARCH
  19. 19. E.G. TWITTER TOOLS http://www.twitonomy.com/ https://twitter.com/search-advanced
  20. 20. COLLABORATION http://drive.google.com
  21. 21. DISPLAY
  22. 22. TELL MORE STORIES YOU’LL GET A BETTER, MORE ENGAGED RESPONSE
  23. 23. Important but not the focus PROMOTE (Important, but not the focus)
  24. 24. ASK QUESTIONS GIVE YOUR FOLLOWERS AN OPPORTUNITY TO ANSWER BACK
  25. 25. JOIN THE CONVERSATION TELL STORIES, TALK ABOUT THOSE STORIES AND PROMOTION WILL FOLLOW
  26. 26. LISTEN
  27. 27. MOST IMPORTANT PART YOU DON’T ALWAYS NEED TO RESPOND, BUT YOU CAN ALWAYS LISTEN
  28. 28. REFLECT
  29. 29. GO BEYOND COPY IF YOU WANT FEEDBACK, JOIN THE CONVERSATION, REFLECT ON PROCESS
  30. 30. MAKING IMPLICIT, E XPLICIT TO GET THE MOST OUT OF A CONSULTATION USING SOCIAL MEDIA, YOU MUST ALSO CONTRIBUTE SOMETHING
  31. 31. MONITOR
  32. 32. SOCIAL MEDIA IS EPHEMERAL CONTEXT CAN COLLAPSE WITHIN A WEEK, SEARCHING BECOMES DIFFICULT
  33. 33. ARCHIVE Empheral storify.com
  34. 34. TELL STORIES WITH DATA SOCIAL MEDIA CAN ILLUSTRATE AND ADD LIFE TO REPORTS (VIDEO, AUDIO AND PHOTO FEEDBACK)
  35. 35. VISUALISE
  36. 36. THANKS QUESTIONS? jennifermjones.net @jennifermjones

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