Slides for Introduction to Digital Storytelling for Journalists for NUJ Scotland (21st of June 2014)


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Slides from a pilot workshops for National Union of Journalists in Scotland as an introduction to Digital Storytelling for Journalists (includes a practical session with no slides)

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Slides for Introduction to Digital Storytelling for Journalists for NUJ Scotland (21st of June 2014)

  1. 1. Introduction to Digital Storytelling for Journalists Jennifer. M. Jones @jennifermjones @NUJTraining, 21st of June 2014
  2. 2. Layout for today • Morning: Introductions to principles and practices of using social media for digital storytelling. Personal & professional. Metrics and measurement. • Afternoon: Practical. Exploring blogging, video, audio and social media. Set up accounts and experiment with platforms.
  3. 3. What you will learn? • Explore common principles of social media in te context of your work practice • Develop confidence to explore new tools and develop a shared community o practice in a personal and professional context. • Manage strategies for content creation/curation, understanding audiences and monitoring * evaluation.
  4. 4. @jennifermjones
  5. 5. Why do you need to use social media?
  6. 6. Social Media Champions • Lead by example. Shaping social media policy, influence change and support by excelling in good practices. • Promoting social media throughout the organisation. Everyone has a stake - employees and ‘customers’ • Understanding the audiences and measurements in context. If you aren’t in it - you aren’t going to connect deeply to your target community • Developing your personal and professional network organically.
  7. 7. What are the challenges?
  8. 8. Social Media landscape • in-2014-workshop-for-cilips-how-to-become-a- social-media-champion/
  9. 9. What is the technology? • Easier to use, no coding or advanced technical skills required to participate. • The landscape of the web is always changing, teach a practice (digital storytelling) rather than teach a technology (twitter, facebook etc) • Think about how people access the web? Screens and mobile.
  10. 10. The technology in 2014 • Everyone is making media. The audience are co- producers, co-conspirators. The act of ‘citzen journalism’ • Personalised, networked media. 1-2-1, 1-2-many and many-to-many - at the same time! • Maturing space, widening access, myth of the digital native - not just young people. • The online and the offline are always interacting, at events, watching programmes, commenting.
  11. 11. Personal use vs professional use
  12. 12. personal-vs-professional- networking-cilips-social-media- champion/
  13. 13. Lunch
  14. 14. Digital Storytelling • Blogging: • Audio:, soundcloud • Video: YouTube, Filmic Pro, Vine • Social Media: Twitter (for now!)
  15. 15. How do you know you’ve been successful?
  16. 16. Monitoring & evaluation • Social Media Metrics • Evaluation and Impact • Monitoring and Metrics
  17. 17. Know your goals
  18. 18. Social Media is… • …not just about numbers, it is about feelings, emotions and engagement. • … about people, perhaps communities, although some will call these audiences. • … qualitative (social) data on a quantitative scale.
  19. 19. Measuring Engagement • Quantitative (numbers!) • Monitoring statistics (followers/follows, network reach, likes, retweets, frequency) Easier to capture. • Qualitative (social!) • Directly from the individual, influence, emotional, opinion, context. Harder to capture.
  20. 20. Success with numbers • A greater presence on social media - more content, more conversations (@ &RT), more people engaging with your content & stories. • Increase visits to website, venue, engagement with events, sales. • More follows, likes, retweets, shares, views, comments, ratings, trackbacks.
  21. 21. Success with social. • Learning something new, connecting with likeminded others, passing on information. • Becoming an authority in your field. • Digital Storytelling, ‘cutting edge of mundane’ • The person behind the ‘data’ - what are they saying, how do they say it, asking the right questions.
  22. 22. Is it about being popular or being effective?
  23. 23. 50 interested followers is better than 5000 paid-for ones.
  24. 24. Contact • • • @jennifermjones •