Slides for Introduction to Digital Storytelling for Journalists for NUJ Scotland (21st of June 2014)
Introduction to Digital
Storytelling for Journalists
Jennifer. M. Jones
@NUJTraining, 21st of June 2014
Layout for today
• Morning: Introductions to principles and
practices of using social media for digital
storytelling. Personal & professional. Metrics and
• Afternoon: Practical. Exploring blogging, video,
audio and social media. Set up accounts and
experiment with platforms.
What you will learn?
• Explore common principles of social media in te
context of your work practice
• Develop conﬁdence to explore new tools and
develop a shared community o practice in a
personal and professional context.
• Manage strategies for content creation/curation,
understanding audiences and monitoring *
Social Media Champions
• Lead by example. Shaping social media policy, inﬂuence
change and support by excelling in good practices.
• Promoting social media throughout the organisation.
Everyone has a stake - employees and ‘customers’
• Understanding the audiences and measurements in
context. If you aren’t in it - you aren’t going to connect
deeply to your target community
• Developing your personal and professional network
Social Media landscape
What is the technology?
• Easier to use, no coding or advanced technical
skills required to participate.
• The landscape of the web is always changing,
teach a practice (digital storytelling) rather than
teach a technology (twitter, facebook etc)
• Think about how people access the web?
Screens and mobile.
The technology in 2014
• Everyone is making media. The audience are co-
producers, co-conspirators. The act of ‘citzen
• Personalised, networked media. 1-2-1, 1-2-many and
many-to-many - at the same time!
• Maturing space, widening access, myth of the digital
native - not just young people.
• The online and the ofﬂine are always interacting, at
events, watching programmes, commenting.
Social Media is…
• …not just about numbers, it is about feelings,
emotions and engagement.
• … about people, perhaps communities,
although some will call these audiences.
• … qualitative (social) data on a quantitative
• Quantitative (numbers!)
• Monitoring statistics (followers/follows,
network reach, likes, retweets, frequency)
Easier to capture.
• Qualitative (social!)
• Directly from the individual, inﬂuence,
emotional, opinion, context. Harder to
Success with numbers
• A greater presence on social media - more
content, more conversations (@ &RT), more
people engaging with your content & stories.
• Increase visits to website, venue, engagement
with events, sales.
• More follows, likes, retweets, shares, views,
comments, ratings, trackbacks.
Success with social.
• Learning something new, connecting with
likeminded others, passing on information.
• Becoming an authority in your ﬁeld.
• Digital Storytelling, ‘cutting edge of mundane’
• The person behind the ‘data’ - what are they
saying, how do they say it, asking the right