Café Thought Social Media Marketing Strategies for India

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Learn more about social media marketing scenario in India and strategies to benefit from for doing business in India.

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  • Year 2009 was the year of World Financial Crisis
  • Café Thought Social Media Marketing Strategies for India

    1. 1. Corporate Social Media Strategy FOR BUSINESSES IN INDIA
    2. 2. Let’s start at the beginning…
    3. 3. Today, we are sharing more…
    4. 4. …and seeking validation online!
    5. 5. Today, the traditional trust in institutions is… 70% 60% 50% 40% NGOs Business 30% Government 20% Media 10% 0% Jan-08 Jan-09 Jan-10 Jan-11 Trust in all Institutions declines
    6. 6. So, if trust in Government, Non-Government Organizations, Media, and Business isdeclining, whom do people trust when it comes to making buying decisions?
    7. 7. People trust each other.Consumers trust each other most
    8. 8. Enter Social Media…
    9. 9. SOCIAL MEDIA are easy to use web publishing tools.Now, anybody can have a voice.A power shift is happening towardsthose who participate.And those who don’t, must catch up.
    10. 10. Social Media in India
    11. 11. 3 crore Indians who are online consumers are members of social networking sites and about two-thirds of them spend time on these social networking sites daily.Indians spend more time on social media than checking personal email.
    12. 12. One third of India’s online consumers areaware of brands that have an online presence. Over 50 percent of social media users perceive brands that have a social - media presence as being innovative.
    13. 13. Nearly 4 crore Indians are using online reviews to inform purchase decisions.67 percent of Indians who are on the web use online reviews to help them make purchases.
    14. 14. Today, there are 3,46,09,480 Users on Facebook from India. Last month, 19,40,360 new users from India joined. India is #3 in Global Facebook Users ranking.
    15. 15. Activities performed on Social Network in India
    16. 16. Online Offers Consumers Expect from Brands & Companies
    17. 17. Online Offers Consumers Expect from Brands & Companies
    18. 18. Facebook is the new #1 for share of time spent.
    19. 19. India on Twitter jumped from 9th to 3rd position in 2 months There are 200 million tweets a day. Between July 2009 – September 2009
    20. 20. Position Social Network Size in India Page View 1 Orkut 1.8 Crore 6.5 Crore 2 Facebook 1.7 Crore 400 Crore 3 Linkedin 80 Lakh 7.2 Crore 4 ibibo 50 Lakh 10.2 Crore 5 Twitter 45 Lakh 1.64 Crore
    21. 21. Rank City Users Penetration (%) 18 Mumbai 36,72,500 18.8 36 Delhi 15,66,500 8.7 38 Bangalore 15,26,080 22.91 49 Chennai 12,14,100 101.64 50 Hyderabad 1180720 79.65 68 Pune 830260 63.56 79 Calcutta 585080 12.77 85 Ahmedabad 350760 22.99 90 Indore 273240 23.82 95 Surat 191420 16.77 99 Coimbatore 149420 10.12100 Bhopal 147800 10.24113 Vishakhapatnam 46940 2.54
    22. 22. 60% of the social networking traffic come from Non Metro-Cities butthe highest traffic is still generated from Mumbai. The highest numberof active users are from the 15-24 age group but LinkedIn has adifferent age group of active users i.e. 25-34 age-group. The male-female ratio shows consistency with the overall population break-upby gender i.e. 80:20 in favor of males. Social media in India reachesout to 60 per cent of the online Indian audience. Facebook and Orkut,together cater to about 90 per cent of the users in the social mediaspace. Facebook is the only social network in India that has witnesseda tremendous growth, almost doubling its users in the last 6 months.Highest number of active social media audience in India are in the agegroup of 15-24 and are graduates who are looking for a Job orplanning further studies.
    23. 23. Social media is gathering momentum, rapidly. Over the next sixmonths 45,000 onlineIndians intend to join social networking sites each day.
    24. 24. Social Media in India is growing at 100 percent and is likely to touch 5 crore users by 2012.
    25. 25. The Future…
    26. 26. “We don’t have a choiceon whether we do social media, the question is how well we do it.” Erik Qualman socialnomics.net
    27. 27. Social media and web presence asa hygiene factor is passé. Crediblesocial presence will be the key.
    28. 28. This emerging behavior points to the factthat brands need to deliver on consumerexpectations much more than everbefore, in a world where consumeropinion and brand advocacy, or criticismpropagates through social networks muchfaster than ever before.
    29. 29. Being on Social Media is not good enoughanymore. Businesses need a social mediastrategy. Just buzz Café Thought for a freeno-obligations discussion on this subject.
    30. 30. facebook.com/cafethought twitter.com/cafethought flickr.com/cafethought youtube.com/cafethoughttalent.adweek.com/cafethought cafethought.tumblr.com buzz@cafethought.com cafethought.com

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