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We all know Juan Valdez…   why don’t we know his wife?
Women:Perform        Produce        Earn 10% of   Own only66% of the     50% of the     the world’s   1%of theworld’s work...
IWCA Mission“Empower women in the international coffee communityto achieve meaningful and sustainable lives; and toencoura...
IWCA: the Voice of Women In CoffeeAdvocate for disadvantaged women from “seed to cup”Provide access to funding and other r...
Women need to have a greater voicethroughout the entire value chain
IWCA GOAL:Increase the number    of women in  decision-making     positions.
Are women invisible?
Participation of women amongglobal coffee organizationsOrganization                          No. of Men (%)   No. of Women...
Participation of women in Central andSouth American governments                                  Courtesy of the Wall Stre...
Do women make a difference in the business world?                         On average, Fortune 500                         ...
How dowe get there?
Localization is the Key to Change
Goal: Increase IWCA Chapters
IWCA Brazil Chapter
IWCA Third International Convention    Feb. 7-9, 2013 - Guatemala        www.IWCAGuatemala2013.com
Brazil 5 15-12
Brazil 5 15-12
Brazil 5 15-12
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Brazil 5 15-12

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Brazil 5 15-12

  1. 1. We all know Juan Valdez… why don’t we know his wife?
  2. 2. Women:Perform Produce Earn 10% of Own only66% of the 50% of the the world’s 1%of theworld’s work world’s food income world’s land
  3. 3. IWCA Mission“Empower women in the international coffee communityto achieve meaningful and sustainable lives; and toencourage and recognize the participation of women in allaspects of the coffee industry."
  4. 4. IWCA: the Voice of Women In CoffeeAdvocate for disadvantaged women from “seed to cup”Provide access to funding and other resourcesProvide a forum for connection to other women andorganizations
  5. 5. Women need to have a greater voicethroughout the entire value chain
  6. 6. IWCA GOAL:Increase the number of women in decision-making positions.
  7. 7. Are women invisible?
  8. 8. Participation of women amongglobal coffee organizationsOrganization No. of Men (%) No. of Women (%)SCA America Board of Directors 11 (79%) 3 (21%)SCA India Core Committee 8 (80%) 2 (20%)Brazil SCA Exec. Board of Directors 8 (89%) 1 (11%)SCA Europe Board of Directors 10 (83%) 2 (17%)National Coffee Association (US) 22 (100%) 0
  9. 9. Participation of women in Central andSouth American governments Courtesy of the Wall Street Journal.
  10. 10. Do women make a difference in the business world? On average, Fortune 500 companies with more women on their boards of directors turned in better financial performance than those with fewer women board directors. Source: 2007 Catalyst Report, The Bottom Line: Corporate Performance and Women’s Representation on Boards
  11. 11. How dowe get there?
  12. 12. Localization is the Key to Change
  13. 13. Goal: Increase IWCA Chapters
  14. 14. IWCA Brazil Chapter
  15. 15. IWCA Third International Convention Feb. 7-9, 2013 - Guatemala www.IWCAGuatemala2013.com

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