Liege2011 Aleksandra Gawel 2

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Liege2011 Aleksandra Gawel 2

  1. 1. Entrepreneurship and sustainability: do they have anything in common?<br />Aleksandra GAWEL<br />Poznan University of Economics<br />Poland<br />aleksandra.gawel@ue.poznan.pl<br />
  2. 2. Content of presentation<br />Keywords<br />Aims of thepresentation<br />Entrepreneurship and entrepreneurial orientation<br />Sustainable development <br />Implications of EO dimensionsfor sustainable development<br />Conclusions<br />
  3. 3. 1. Key words<br />Entrepreneurship<br />Entrepreneurial orientation<br />Sustainability<br />
  4. 4. 2. Aims of thepresentation<br />Entrepreneurship and sustainability are perceived from different perspectives<br />Entrepreneurship can be perceived as a way of thinking and acting through the personal interest of a given person, <br />Sustainability is connected with the interest of the whole society and overlapping generations. <br />Does this mean that they are completely opposite or do they have anything in common? <br />
  5. 5. 3. Entrepreneurship and entrepreneurial orientation<br />Entrepreneurshipisoutside the mainstream of economics; therefore a comprehensive, homogeneous theory of entrepreneurship or even its definition do not exist <br />Three main traditions of contenporaryresearch on entrepreneurship:<br />Risktaking - entrepreneur’s ability to bear risk, an entrepreneur is identified with a person who accepts the risk of failure<br />Innovation - the ability of entrepreneurs to create innovation, an entrepreneur is an innovator introducing new business solutions<br />Exploring market opportunities- an entrepreneur is perceived as an outsider who recognizes the opportunities of making a profit on the market and takes advantage of them<br />
  6. 6. Entrepreneurial orientation<br />Entrepreneurial orientation (one of a research area within entrepreneurship):<br />The organization’s predisposition to accept entrepreneurial processes, practices and decision making <br />the degree to which the identification and exploitation of market opportunities influence a company’s growth <br />a strategic construct, a process of startegy-making, and one of the constructs in strategic management whose aim is to achieve company growth.<br />
  7. 7. Five dimensions to EO<br />Innovativeness - a company’s openness to new ideas, novelty and experimentation, <br />Risk-taking- making decisions and taking actions without any knowledge of the possible outcomes , <br />Proactiveness- a forward-looking perspective as a result of which first-mover or market-leader advantages , searching for market opportunities<br />Autonomy- the independent action of people, as the ability to be self-directed<br />Competitive aggressiveness - the level of effort needed to outperform industry rivals<br />each of the features of entrepreneurial orientation can have a different intensity, from relatively low to very high<br />
  8. 8. 4. Sustainable development <br />Sustainable development - a broad concept that it can be linked with every aspect of human life<br />Three pillars: <br />Sociological perspective- development supports society by fostering close social ties<br />Ecological perspective - the diversification of the biosphere, the basic ecosystems and ecological processes<br />Economic perspective- the kind of development which ensures that the future generations' income per capita will not be lower than that of the current generation. <br />
  9. 9. 5. Implications of EO dimensionsfor sustainable development<br />Proactiveness<br />
  10. 10. Innovativeness<br />
  11. 11. The propensity for risk-taking<br />
  12. 12. Autonomy<br />
  13. 13. Competitive aggressiveness<br />
  14. 14. The intensity of dimensions of EO which support the sustainablility<br />Source: author’s own concept <br />
  15. 15. 6. Conclusions<br />a favourable relationship between entrepreneurial orientation and sustainabilityispossible<br />entrepreneurial orientation is rather a way of acting while sustainability is rather a set of postulates and aims. <br />2 conditions of positiverelation:<br />implementing the pro-social and pro-ecological postulates of sustainabilitymust provide measurable benefits for a company<br />implementing must be incorporated in a company's strategy. <br />
  16. 16. Thankyou for yourattention<br />

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