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Running a Freelance WordPress Business

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Running a Freelance WordPress Business

  1. 1. Running a Freelance WordPress Business Presented by Caelan Huntress stellarplatforms.com
  2. 2. Running a Freelance WordPress Business Presented by Caelan Huntress stellarplatforms.com @caelanhuntress #WCWelly2018 stellarplatforms.com/wcw
  3. 3. Your Business Questions Who? What? Where? When? Why? How?
  4. 4. Your Business Questions Who What Where When Why How People Problem Promotion Productivity Purpose Process
  5. 5. People
  6. 6. Problem
  7. 7. Promotion Three most valuable pieces of content you can make How To Sell Your Services (Without Being Pushy) How To Deliver A Great Proposal How To Manage Client Communication How To Ask For Testimonials and Referrals
  8. 8. Productivity Getting Things Done by David Allen Habits of successful freelancers
  9. 9. Purpose Your Big Why How Your Why Helps You Sell How Your Why Helps You Promote
  10. 10. Process 4 Formulas to Calculate Success Time Tracking and Invoicing Laying Out the Money Pathway Calculating Your Hourly Rate Client Analysis spreadsheet
  11. 11. My Brand Journey
  12. 12. My Brand Journey
  13. 13. My Brand Journey
  14. 14. My Brand Journey
  15. 15. Success is not a straight line, it’s much more of a dance and being open to the possibilities. -Arianna Huffington
  16. 16. People
  17. 17. Customer Avatars
  18. 18. Customer Avatars
  19. 19. DIY Customer Avatar Kit https://stellarplatforms.com/wcw
  20. 20. Customer Journey
  21. 21. Customer Journey https://stellarplatforms.com/wcw
  22. 22. Problem
  23. 23. Prospecting is finding the person with the problem. - Ben Friedman
  24. 24. Find Communities
  25. 25. Elevator Pitch
  26. 26. I help artists sell more of their work online. Cory Huff
  27. 27. Elevator Pitch Formula I help [these people] solve [this problem] by [solution]
  28. 28. Elevator Pitch Formula I help WordPress bloggers who can’t get found on Google to rank on the first page.
  29. 29. Elevator Pitch Formula I help WordPress websites that are running too slow to go faster.
  30. 30. Elevator Pitch Formula I help WordPress sites that have complicated plugins to keep their site from breaking.
  31. 31. Elevator Pitch Formula I help WordPress websites produce content that keeps an audience engaged.
  32. 32. Elevator Pitch Formula I fix WordPress problems.
  33. 33. 30% Of Websites Are WordPress
  34. 34. Christine Tremoulet
  35. 35. Christine Tremoulet “I Named WordPress”
  36. 36. Promotion
  37. 37. Be Generous
  38. 38. Be Generous
  39. 39. 3 Most Valuable Pieces of Content You Can Create Before During After Proposals Weekly reports Case Studies Offers your work Documents your work Shares your work
  40. 40. 3 Most Valuable Pieces of Content You Can Create Before During After Proposals Weekly reports Case Studies Offers your work Documents your work Shares your work
  41. 41. 3 Most Valuable Pieces of Content You Can Create Before During After Proposals Weekly reports Case Studies Offers your work Documents your work Shares your work
  42. 42. 3 Most Valuable Pieces of Content You Can Create Before During After Proposals Weekly reports Case Studies Offers your work Documents your work Shares your work
  43. 43. How To Sell Your Services (Without Being Pushy)
  44. 44. How To Sell Your Services (Without Being Pushy)
  45. 45. How To Sell Your Services (Without Being Pushy) Free Consultation https://stellarplatforms.com/consultation
  46. 46. How To Sell Your Services (Without Being Pushy) Digital Marketing Strategy Session https://stellarplatforms.com/consultation
  47. 47. 3 Most Valuable Pieces of Content You Can Create Before During After Proposals Weekly reports Case Studies Offers your work Documents your work Shares your work
  48. 48. How To Deliver A Great Proposal Make One Great Template And Duplicate It
  49. 49. How To Deliver A Great Proposal
  50. 50. 3 Most Valuable Pieces of Content You Can Create Before During After Proposals Weekly reports Case Studies Offers your work Documents your work Shares your work
  51. 51. How To Manage Client Communication
  52. 52. Set Clear Expectations How To Manage Client Communication
  53. 53. Set Clear Expectations Talk About Problems Early & Often How To Manage Client Communication
  54. 54. How To Manage Client Communication Set Clear Expectations Talk About Problems Early & Often Send Weekly Reports
  55. 55. Set Clear Expectations Talk About Problems Early & Often Send Weekly Reports How To Manage Client Communication
  56. 56. Weekly Reports Accomplished Last Week Scheduled For This Week Invoice Notes Our Next Call
  57. 57. Weekly Reports
  58. 58. Weekly Reports
  59. 59. 3 Most Valuable Pieces of Content You Can Create Before During After Proposals Weekly reports Case Studies Offers your work Documents your work Shares your work
  60. 60. Case Studies
  61. 61. Case Studies Opening Problem Your Solution End Result Tools Used Testimonial
  62. 62. Case Studies
  63. 63. How To Ask For Testimonials and Referrals
  64. 64. How To Ask For Testimonials and Referrals Decide What To Ask Decide When To Ask It Introduce The Conversation
  65. 65. How To Ask For Testimonials and Referrals Decide What To Ask Decide When To Ask It Introduce The Conversation https://stellarplatforms.com/testimonials
  66. 66. How To Ask For Testimonials and Referrals https://stellarplatforms.com/wcw
  67. 67. Productivity
  68. 68. Measure Your Time Record your Hours in a Calendar or a Spreadsheet
  69. 69. What gets measured gets managed. Jim Rohn
  70. 70. Measuring Your Time Discover what works best Define your best projects Measure lost time
  71. 71. Big Rocks First Sand Fills In Later
  72. 72. Urgency and Importance Important Not Urgent Not Important Not Urgent Not Important Urgent Important Urgent Not Urgent Urgent Important Not Important
  73. 73. Urgency and Importance Important Not Urgent Not Urgent Urgent Important Not Important
  74. 74. If it's your job to eat a frog, it's best to do it first thing in the morning. And if it's your job to eat two frogs, it's best to eat the biggest one first. Mark Twain
  75. 75. Getting Things Done Inbox 2 minute rule Weekly Review Do it, Delegate it, Defer it, Delete it
  76. 76. Your mind is for having ideas, not holding them. - David Allen
  77. 77. GTD Apps
  78. 78. Your mind is for having ideas, not holding them. - David Allen
  79. 79. Productive Habits If you are the dependency, make it urgent Always test every link before you send it to a client Use one account for all auto-payments Get paid in one account, and pay yourself separately
  80. 80. Time Tracking and Invoicing https://stellarplatforms.com/freshbooks
  81. 81. Purpose
  82. 82. “People don’t buy what you do. They buy why you do it.” - Simon Sinek
  83. 83. Most Popular Page
  84. 84. Most Popular Page About Page
  85. 85. Aligning With Purpose 1. Talk with people who can say yes to you 2. Make it easy for them to say yes + pay you 3. Test your intake process with friends 4. ‘Let’s Do This’ message 5. Ask a closing question & shut up 6. Outstand - no contracts
  86. 86. Process
  87. 87. Contracts Essential? or unnecessary?
  88. 88. Email is admissible in court
  89. 89. How to Charge Hourly vs Project vs Retainer
  90. 90. Hourly Rates Advantage Disadvantage Paid for time worked Scares off clients
  91. 91. Hourly Rates Advantage Disadvantage Paid for time worked Scares off clients $200/hr
  92. 92. Project Rates Advantage Disadvantage All costs up front Scope creep
  93. 93. Project Rates Advantage Disadvantage All costs up front Scope creep $15,000 minimum
  94. 94. Retainer Rates Advantage Disadvantage Recurring revenue Constant re-proving
  95. 95. Retainer Rates Advantage Disadvantage Recurring revenue Constant re-proving $4,000/month
  96. 96. How to Charge Hourly vs Project vs Retainer
  97. 97. 4 Formulas for Client Analysis Expense Ratio Expenses / Revenue Time to Completion Average(Completion date – Starting date) Closing Ratio Net cost to client / Proposals sent out Hourly Rate Per Client (Net cost to client – expenses) / hours worked per client http://bit.ly/client-analysis
  98. 98. Expense Ratio Expenses / Revenue Time to Completion Average(Completion date – Starting date) Closing Ratio Net cost to client / Proposals sent out Hourly Rate Per Client (Net cost to client – expenses) / hours worked per client http://bit.ly/client-analysis Expense Ratio Expenses / Revenue
  99. 99. Expense Ratio Expenses / Revenue Time to Completion Average(Completion date – Starting date) Closing Ratio Net cost to client / Proposals sent out Hourly Rate Per Client (Net cost to client – expenses) / hours worked per client http://bit.ly/client-analysis Time to Completion Average (Completion date – Starting date)
  100. 100. Expense Ratio Expenses / Revenue Time to Completion Average(Completion date – Starting date) Closing Ratio Net cost to client / Proposals sent out Hourly Rate Per Client (Net cost to client – expenses) / hours worked per client http://bit.ly/client-analysis Closing Ratio Net cost to client / Proposals sent out
  101. 101. Expense Ratio Expenses / Revenue Time to Completion Average(Completion date – Starting date) Closing Ratio Net cost to client / Proposals sent out Hourly Rate Per Client (Net cost to client – expenses) / hours worked per client http://bit.ly/client-analysis Hourly Rate Per Client (Net cost to client – expenses) / hours worked per client
  102. 102. http://bit.ly/client-analysis 4 Formulas for Client Analysis
  103. 103. Presented by Caelan Huntress stellarplatforms.com/wcw Running a Freelance WordPress Business

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