Mich

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Mich

  1. 1. Definition “It would investigate the nature of signs and the laws governing them.” – Saussure, 1983
  2. 2. Ferdinand de Saussure • 26 November, 1857 – 22 February 1913 • Born in Geneva, Switzerland • Swiss Linguistic • Broke down the definition of “sign” into two meanings.
  3. 3. Broken down into two parts 1. Signified 2. Signifier
  4. 4. Sign • “The sign is the whole that results from the association of the signifier with the signified” – (Saussure) • A sign must contain a signifier and what is being signified • “Sign is defined as a stimulus designating or indicating some other condition” – (Littlejohn & Foss 2008, p. 35)
  5. 5. Dog http://www.youtube.com/watch? v=p6J9C4ujTh8 http://www.youtube.com/watch? v=uTr_Ov9_-S4
  6. 6. Abstract
  7. 7. Charles Sanders Peirce Semiotics is the study of signs and how we relate meanings to things, such as: Words Images
  8. 8. • 10 September, 1839 • Born in Cambridge, Massachusetts • American philosopher • Worked on Math, Logic, Chemistry, Philosophy and Linguistic
  9. 9. Broken down into three parts • Representamen • Object • Interpretant
  10. 10. Semiotics for Peirce • “Nothing is a sign unless it is interpreted as a sign” – Peirce • Developed a behaviorists semiotics • Related to logics
  11. 11. What are the 2 fundamental aspects in semiology?

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