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What we do                        Working with you to develop and Implement a winning                        business stra...
How we do it                         Helping you grow profitability through customer focus by:                            ...
Who we are         Founded in 1999 by Chris Ashworth, Competitive Advantage specialises in providing         marketing and...
Chris Ashworth      Over 30 years experience in construction sector      Held senior sales & marketing positions with Blue...
Specialist Competencies                Construction Marketing   Industry Knowledge                Construction Research   ...
International Experience             Although UK based, we have a number of international partners             we work wit...
Product Experience                                    Bricks & Blocks                                    Ceramic Tiles    ...
Core Strengths           Competitive Advantage has several core strengths which it applies to           the projects it wo...
Core Strengths             A thorough understanding of the specification process             Understanding the changing ro...
Consultancy              Practical approach with support in implementation – if required              Can be one-off proje...
Support Services      Small and medium sized organisations cannot justify a full time marketing resource      to achieve e...
Customer Research          Customer Satisfaction Surveys           - one off or on a regular basis to measure KPIs        ...
Research Reports      Competitive Advantage offers many standard reports, click images for more details:www.cadvantage.co.uk
Industry Reports      Sustainability      • CIMCIG      • TRADA      BIM      • TRADA      2021 Vision      • ECA and NICE...
Bespoke Training and Development                  Delivered by course leaders who are regularly working on                ...
Seminars          Construction Industry Overview          Marketing in the Construction Industry          Construction Ind...
www.cadvantage.co.uk                                                www.cadvantage-blog.co.uk                             ...
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Competitive Advantage Consultancy

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Competitive Advantage Consultancy specialises in market research, sales & marketing training, strategy development and implementation specific to the construction industry. Founded in 1999 by Chris Ashworth our team has extensive experience in the construction sector and have a presence with a number of key industry ogranisations. We’ve helped companies introduce initiatives such as specification sales and key account management, supported business re-structuring, mergers and rebranding and completed extensive research such as market evaluation, mystery shopper, customer satisfaction and perception surveys. We are familiar with the construction industry's language and practices and aim to provide you with affordable sales & marketing knowledge that empowers you to grow profitably through customer focus.

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Competitive Advantage Consultancy

  1. 1. What we do Working with you to develop and Implement a winning business strategy Implementing the marketing mix Support services Sustainability strategy Developing new channels to market Developing export markets Tailored projects or a range of off-the-shelf reports Customer perception measurement Customer satisfaction Customer profiling Market and product evaluation Bespoke or ‘off the shelf’ reports Tailored training or open courses Selling to Specifiers Key Account Management Marketing in the construction industry Industry overview Industry sales skillswww.cadvantage.co.uk
  2. 2. How we do it Helping you grow profitability through customer focus by: facilitating improvements in your sales and marketing activities researching your customer needs training and mentoring your commercial team helping you develop and implement strategy We aim to provide high quality information at an affordable cost.www.cadvantage.co.uk
  3. 3. Who we are Founded in 1999 by Chris Ashworth, Competitive Advantage specialises in providing marketing and sales services for the construction sector. Our specialist team all come from within the construction sector with experience in sales, marketing or engineering. Their commercial experience means that we are informed about current issues, familiar with the industrys language and practices and understand the challenges you and your customers face. We aim to provide high quality information at an affordable cost.www.cadvantage.co.uk
  4. 4. Chris Ashworth Over 30 years experience in construction sector Held senior sales & marketing positions with Blue Chip companies UK and International experience Founded Competitive Advantage in 1999 Member of the Promotional Working Group of the government’s Green Construction Board Committee member of CIMCIG, Chartered Institute of Marketing Construction Industry Group Formally Associate Lecturer in Marketing at Oxford Brookes University Regular contributor to industry journals BSc (Hons) DipM FCIM Chartered Marketerwww.cadvantage.co.uk
  5. 5. Specialist Competencies Construction Marketing Industry Knowledge Construction Research Our on-going research activities give us an extensive and up-to-date Specification Sales understanding of industry issues. This can help us to quickly assimilate Sustainability a client’s challenges and propose an effective solution.www.cadvantage.co.uk
  6. 6. International Experience Although UK based, we have a number of international partners we work with. These can support us with international research projects as well as providing local knowledge Members of our team have worked overseas during their careers giving them an understanding of international practices Countries in which Competitive Advantage has conducted research or delivered training include: Austria, Belgium, France, Germany, Latvia, Netherlands, USAwww.cadvantage.co.uk
  7. 7. Product Experience Bricks & Blocks Ceramic Tiles Cladding Elec. Components Cladding Energy Cables Fibre Cement Fire Alarms Fire Resistant Boards Glazing Mirror Heating Systems Plumbing Roof Tiles Suspended Ceilings Thermal Insulation Thermoplastics Timber Joists Wall Boardswww.cadvantage.co.uk
  8. 8. Core Strengths Competitive Advantage has several core strengths which it applies to the projects it works on. Key to this is recognising what contributes to customer value and delivering this. Helping you grow profitability through customer focus. High Maintain and Invest in develop Key relationships relationships Customers Customer Attractiveness Minimum Maintenance effort and and high prices Consistency Low Low Customer High Relationshipwww.cadvantage.co.uk
  9. 9. Core Strengths A thorough understanding of the specification process Understanding the changing role of influencers in the project process Understanding the different buyer/seller relationships Client Consultant Architect Contractor Subcontractor Assesses risk Selects sub- Decides or need and Advised by contractor product based then defines specialist based on on Defined performance consultants capability, specification aesthetic and requirement and sub- availability and and installation functional contractors. price. factors. May needs, may Will focus on May define Interprets be responsible define product his specialism performance requirement of for design. Will requirement and may specification the design select supplier disregard other or list team. based on performance products. May influence delivery, requirements selection of locality and product. price. Engineerwww.cadvantage.co.uk
  10. 10. Consultancy Practical approach with support in implementation – if required Can be one-off project or on-going support Mentoring can be used as part of implementation to reduce costs and transfer skills in-house Activities include: Project management Business re-branding Key account management Specification & technical sales Interim marketing Channel management Marketing auditwww.cadvantage.co.uk
  11. 11. Support Services Small and medium sized organisations cannot justify a full time marketing resource to achieve effective marketing. The Competitive Advantage team can work with your team to provide these services on an ongoing basis, providing you with top quality marketing expertise while avoiding the cost of a full time employee. Researching and writing project stories and case studies Up to date examples of company success are important in demonstrating capability and competence to potential customers. Maintaining web and blog sites Your website should act as the face of your company to the market. It needs to be kept up to date to avoid giving the impression of a tired organisation and ensure you have good search engine rankings, reducing the chance of potential customers finding your company. Publishing regular blog articles presents your company as a Though Leader as well as feeding enquiries to your website. Newsletter A ideal way of communicating with your customers, it needs to have worthwhile content and to be published on a regular basis. As use of social media increases the current form of newsletter will need to evolve to allow permission marketing. Forecasting By analysing the nature of your business and correlating this with industry forecasts we can provide a tailored quarterly forecast to show where your business opportunities are.www.cadvantage.co.uk
  12. 12. Customer Research Customer Satisfaction Surveys - one off or on a regular basis to measure KPIs Customer issues - What are their problems and how can we solve them? Perception studies Customer profiling Identification of potential customers Evaluate new product opportunities Drawing on our experience Competitive Advantage interprets results and makes practical recommendationswww.cadvantage.co.uk
  13. 13. Research Reports Competitive Advantage offers many standard reports, click images for more details:www.cadvantage.co.uk
  14. 14. Industry Reports Sustainability • CIMCIG • TRADA BIM • TRADA 2021 Vision • ECA and NICEICwww.cadvantage.co.uk
  15. 15. Bespoke Training and Development Delivered by course leaders who are regularly working on consultancy and research projects ensuring they are up to date with current issues. Workshop sessions can incorporate subjects relevant to your business. Standard packages or bespoke. Available from half a day to two days. Most training courses are CPD Certifiedwww.cadvantage.co.uk
  16. 16. Seminars Construction Industry Overview Marketing in the Construction Industry Construction Industry Sales Skills Key Account Management Effective Specification Selling See website for dates www.cadvantage.co.ukwww.cadvantage.co.uk
  17. 17. www.cadvantage.co.uk www.cadvantage-blog.co.uk @CompetitiveA Chris Ashworth companies/competitive-advantage chris@cadvantage.co.uk Mobile: 07747 626095 cadvantagemarketing Fax: 01252 836850 user/CadvantageConsult/videos Competitive Advantage Consultancy Limited Growth through customer focuswww.cadvantage.co.uk

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