SWOT

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SWOT

  1. 1. iTunes by Gaëtan Rochel
  2. 2. Presentation   <ul><ul><li>Free application for Mac or PC </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Organize and play digital music and video </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Content synchronizing between computers </li></ul></ul><ul><li>  </li></ul><ul><ul><li>iTunes Store </li></ul></ul>
  3. 3. Milestones <ul><ul><li>28 April 2004 : first anniversary with 70 million songs sold </li></ul></ul><ul><li>  </li></ul><ul><ul><li>16 October 2008 : 1+ million HD episodes sold </li></ul></ul><ul><li>  </li></ul><ul><ul><li>24 February 2010 :10 billion songs sold </li></ul></ul><ul><li>  </li></ul><ul><ul><li>22 January 2011 : 10 billion apps downloaded </li></ul></ul>
  4. 4. Market share <ul><ul><li>88% of the legal U.S. music download market on 2006 </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Sold more than two million movies, making it the world’s most popular online movie store on April 2007  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>2nd biggest music seller in the USA behind Wal-Mart on February 2008 (surpassed Best Buy) </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  Number 1 on April 2008 </li></ul></ul><ul><li>  </li></ul>
  5. 5. Strengths <ul><ul><li>Integrated with the Apple iPod (+70% of the market) </li></ul></ul><ul><li>  </li></ul><ul><ul><li>iTunes Store is a big source of revenue, especially with the accessibility on Windows platform  </li></ul></ul><ul><li>  </li></ul>
  6. 6. Weaknesses <ul><ul><li>Complains about the software integration in Windows  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Impossibility to download your music again  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Difficulties to export your iPod music in iTunes  </li></ul></ul>
  7. 7. Opportunities <ul><ul><li>Downloadable music and MP3 players are highly marketable </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  Access to music which didnt go digital already (like The Beatles) </li></ul></ul>
  8. 8. Threats <ul><ul><li>Downloading free music illegally is common it may impact the iTunes sales </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Streaming services (Spotify, Deezer, Beezik...)  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Global licenses </li></ul></ul>

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