Gray + green_+_white


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  • I wanted to choose between 2 campaigns;Occupy Wall StreetThe CyreniansOccupy Wall StreetLast semester as part of our ‘human body’ project I decided to study into the occupy movement. In order to fully engage with project I met with the protesters. I asked them a few questions, got them to write a few sentences and generally got talking to them, finding out their reason behind protesting. I then used this information as a foundation for my 10 final images of the project.I was initially going to choose to the Occupy Wall Street campaign again as I had already worked with them before and I have developed a great interest into the campaign. But due to the protesters being moved from monument at Newcastle I wouldn’t be able to work as closely with them as I did last time. The CyreniansI had never heard of The Cyrenians until the start of this semester. I came across the thrift boutique while in Eldon Square and as I often shop in charity shops I went into the boutique. On the way in I saw they were looking for volunteers and as was looking too help out in a charity shop anyway I asked for an application form to apply.When I went on to their website I began to look into what their organisation was doing and how they were helping people around Newcastle.Because I enjoyed working alongside people so much last semester I decided that I wanted to base my project on The Cyrenians and hopefully be able to interact and work with them. Whilst trying to create something that may help raise awareness and help the organisation
  • What is homelessness?Homelessness is the most extreme form of housing need. But it isn’t just about people sleeping on the streets. There are many more people in England who do not have a home despite not actually sleeping rough. Some have to put up with living in temporary accommodation where they have an uncertain future. Unable to afford alternative options, others have to endure overcrowding and unsanitary conditions. Having a home is about more than just having a roof over your head.
  • People end up homeless for a wide variety of reasons:• When relationships break down, often one person is forced to move out without anywhere to go.• Private tenancies frequently last only for six months or a year, and when they come to an end people may face homelessness due to a lack of other affordable options.• When faced with an abusive home life, many children decide to run away.After a reduction in or loss of income due to health reasons or unemployment, or a sharp rise in interest rates, a person may find themselves unable to keep up mortgage repayments. Some people on low incomes who rely on housing benefit to pay their rent can face eviction because of errors and delays in the benefit being paid.
  • Homelessness is still viewed by many as the result of personal failings. But homelessness is caused by a complex interplay between a person's personal circumstances, and adverse 'structural' factors, outside that person's direct control. These problems can build up over years leading to the final crisis when a person may become homeless.Sophie MaxwellHad problems with her family and left home at the age of 16Lived in 6 different hostels in Sheffield… Got kicked out of a few of them leaving her on the streetAge 14-16 didn’t go to school therefore didn’t get GCSE’s
  • The essence of Cyrenians is a passion for helping those who are stuck on the margins to overcome their problems and become active and valued members of the community. They do this by;Emergency InterventionStabilisationProgression
  • For the online side of my concept my initial idea is to create a augmented reality show room that will hopefully interest people and to help raise overall awareness. I want to create 3d models of homeless people that would only be able to seen through a electronic device such as an ipad. The thinking behind this is that many people do not realise about those individuals who have to sleep on the street. With this augmented reality campaign people would not initially see anything until they view it through the device. The ipad, for example, would be a window into a world that was previously unseen. The offline side would be to create some sort of poster to advertise the augmented reality campaign. It would inform people about it and explain what it is and what it is for.
  • Gray + green_+_white

    1. 1. Emotion and ImmersiveMatthew Lok MediaDE0983
    2. 2. Chosen CampaignOccupy Newcastle or The Cyrenians
    3. 3. Did you know?Street homelessness increased from2010-2011 Latest Government statistics show there is a: 23% rise in rough sleeping from 2010 to 2011.
    4. 4. What is homelessness? You don’t have to be on the street to be homeless o Homelessness is the most extreme form of housing needs. o You can be classed as homeless if you are o Sleeping on a friend’s sofa o Staying in a hostel o Suffering from overcrowding or other bad conditionsDid you know? In 2009/10, more than 62,000 households were found to behomeless by local authorities.
    5. 5. The Problem Why homelessness is not just a housing problem o Not having a decent home affects all areas of your life such as: o Health o Achievement in school o Ability to get work Every homeless person’s situation is unique and complex.Did you know? More than two million people find their rent or mortgagea constant struggle or are falling behind with payments
    6. 6. What causes homelessness? Homelessness is still viewed by many as a result of personal failings o Left home aged 16 o Lived in hostels or the street o Didn’t go to school to achieve her GCSE’sDid you know? 1.6 million children in Britain live in housing that isovercrowded, temporary, or run-down.
    7. 7. The Cyrenians Changing Lives, Building Futures 3 processes in which they help 1. Emergency Intervention 2. Stabilisation 3. ProgressionDid you know? The Cyrenians supports over 1200 people on a daily basis.
    8. 8. Research What I have found out. o Negative view of homeless people o Other important issues o Unaware of the scale of homelessness.Did you know? Newcastle is in the top 10% of Rates of possessionclaims, October 2010–September 2011
    9. 9. The Plan… What I aim to achieve o Raise awareness o Change peoples view o Target a young adult audienceDid you know? I am almost finished 
    10. 10. The IdeaOnline Offline Augmented Poster Reality o A supplement to o Creative way the AR campaign to raise awarenessA window into a world that was previously unseen