DeLarge Social Media Risk Matrix

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DeLarge Social Media Risk Matrix

  1. 1. An Approach to Social Media Risk © Some musings by Craig A. DeLarge 2-Way 1-Way Unbranded Branded What Customers most want! 2 nd Most Risk Unrestricted Grants lower risk What Marketers most want! Most Risk Experimental zone w/in label Traditional Education Greatest ROI Ambiguity Least Risk Traditional Advertising Faux Social Media Moderate Risk

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