Developing consumer product-relationship

1,329 views

Published on

Ability to design a product service the consumers seeks determines business success. http://bit.ly/XABR0C

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,329
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Developing consumer product-relationship

  1. 1. Developing the Consumer-product RelationshipFood Beverage Manager
  2. 2. Product & Consumer issues C A Bird - F&B Manager Tel: 0203 011 5863 Web: http://bit.ly/VW9X07 Page 2
  3. 3. Product-consumer relationshipdevelopment framework C A Bird - F&B Manager Tel: 0203 011 5863 Web: http://bit.ly/VW9X07 Page 3
  4. 4. Market Segmentation Geographic  Nations  Psychographic  Regions  Social class  Cities  Districts  Lifestyle  Neighborhoods  Personality Demographic  Age characteristics  Sex  Behaviour  Stage in family cycle  Income  The way consumers  Occupation use product service  Education  Religion  Race – nationality C A Bird - F&B Manager Tel: 0203 011 5863 Web: http://bit.ly/VW9X07 Page 4
  5. 5. Perceptions of various products aparticular target market C A Bird - F&B Manager Tel: 0203 011 5863 Web: http://bit.ly/VW9X07 Page 5
  6. 6. Service Framework C A Bird - F&B Manager Tel: 0203 011 5863 Web: http://bit.ly/VW9X07 Page 6

×