1. San Diego Startup Week 2018
Caterina Rindi
Blockchain 101 for Startups
@CaterinaRindi June2018

2. Caterina Rindi
Elementary Education
p2p & Collaborative Economy
Bitcoin Startup
CSR & Impact
Elefant.ai
RindiConsulting.com
NHSA HeadStarter Network Tech Council
@CaterinaRindi June2018

3. History
Elements
Applications
ICO’s
@CaterinaRindi June2018

4. History
@CaterinaRindi June2018
• 2009 – Satoshi Nakamoto
• financial crisis
• white paper & software program
• “p2p electronic cash system”
• open-source, ongoing contributor
updates

6. Elements - bitcoin
@CaterinaRindi June2018
• digital currency – finite, divisible
• global, decentralized ledger
• not controlled by gov’t, bank, corp
• cryptographically secured
• consensus validation & governance
• bitcoin owned by individual - private keys
• no intermediaries, true p2p
• pseudonymous, private

9. Applications
@CaterinaRindi June2018
• bitcoin – p2p cryptocurrency, new asset class
• micropayments, via cell phones
• international remittances
• unstable/corrupt governments; inflation
• underground markets
• decentralized apps, worldwide

10. Applications
@CaterinaRindi June2018
• blockchain network
• database, accounting ledger
• unforgeable, transparent
• permissioned, distributed blockchains
• notarizing w/o notaries
• automated programs = smart contracts
• other blockchains - e.g. Ethereum

11. Why Important
@CaterinaRindi
• new tools
• p2p consensus + cryptography + distr. open ledger
• global, multi-industry impact
• new economic access
• microtransactions; token market & ICO’s
• speaks to lost trust in governments, corporations, banks
• personal data ownership & monetization; privacy
June2018

12. Applications in many industries
• Fintech
• Healthcare
• Energy
• Entertainment
• Identity Management
• Internet of Things
• Supply Chain
@CaterinaRindi June2018

14. Applications – Sustainability
@CaterinaRindi
• UN Sustainable Development Goals
• economic access for unbanked - #1 – BanQuApp.com
• food/cash assistance #2 - UN World Food Program/BSIC
• energy microgrids - #7 – PowerLedger.io
• tracking food provenance - #12 – ripe.io
• p2p carbon trading - #13 – CarbonX.ca
• BlockchainforGood.com – humanizing tech
• ixo.foundation – tracking social impact claims
June2018

15. Applications – ID & data ownership
@CaterinaRindi
• Blockstack.org
• Civic.com
• Datawallet.com
• PeerMountain.com
• ShoCard.com
• Sovrin.org
• uPort.me
• W3C Credentials Community Group – standards
June2018

16. ICO’s – Initial Coin Offerings
@CaterinaRindi
• token sales to fund startup, instead of
traditional venture capital route
• SEC overview - many defined as securities
• US - accredited investors
• risky, many scams
June2018

18. History
Elements
Applications
ICO’s
@CaterinaRindi June2018

19. Resources
@CaterinaRindi
• Andreas Antonopoulos @aantonop
• Nick Szabo @NickSzabo4
• a16z.com/2018/02/10/crypto-readings-
resources
• blockchainatberkeley.blog
• 99bitcoins.com
• Tim Francisco 6/27 10am – @CoinStructive
June2018

20. Thank you.
RindiConsulting.com
www.slideshare.net/c_rindi
@CaterinaRindi June2018