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Why Twitter? Why Twitter Matters? By Jansen Lu
Twitter raised in  SXSW Conf 2007
A Brief Introduction What is Twitter?
So, Why Twitter Bother me?
Twitter Surges Past Digg, LinkedIn, And NYTimes.com <ul><li>In Apr 09, Twitter traffic is 1.5 times of Digg.com </li></ul>...
Twitter is Real Time! &quot;People really want to do stuff real time and I think they [Twitter] have done a great job abou...
Asymmetric Relationship <ul><li>Facebook is about “Friends” </li></ul><ul><li>Twitter is about “Followers” </li></ul><ul><...
Twitter is simple <ul><li>It’s simple to learn; </li></ul><ul><li>It’s simple to use; </li></ul><ul><li>It’s simple to rea...
Update via Web Interface
Update via IM
Update via Mobile / SMS
Update via Browser Plugin
Update via Third Party Apps
So Easy to Use!
So, How People Use Twitter?
People use Twitter to <ul><li>Share daily life </li></ul><ul><li>Cultivate Relationship </li></ul><ul><li>Make Friends </l...
Does Twitter Make Sense in Business World?
Companies Using Twitter Source: Immediate Future, 2009
Twitter Presence Source: Immediate Future, 2009
Real Life Example <ul><li>United Airlines offer Twares </li></ul><ul><li>Special, time-sensitive fare offers from United f...
Hong Kong Cases <ul><li>新傳媒 </li></ul><ul><li>HMV </li></ul><ul><li>AirAsia Dot Com </li></ul><ul><li>Career Times </li></...
How You Can Get Involved? <ul><li>Identify Influential Twitterers </li></ul><ul><li>Be an Influential Twitterers </li></ul>
How to be Influential in Twitterverse? <ul><li>Invest Time to: </li></ul><ul><ul><li>Share your expertise </li></ul></ul><...
Join Twitter before it becomes Popular! Follow me to at Twitter.com/jansen
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Why Twitter

  1. 1. Why Twitter? Why Twitter Matters? By Jansen Lu
  2. 2. Twitter raised in SXSW Conf 2007
  3. 3. A Brief Introduction What is Twitter?
  4. 4. So, Why Twitter Bother me?
  5. 5. Twitter Surges Past Digg, LinkedIn, And NYTimes.com <ul><li>In Apr 09, Twitter traffic is 1.5 times of Digg.com </li></ul><ul><li>And nearly 2 times of NYTimes.com </li></ul>Source: comScore, 2009
  6. 6. Twitter is Real Time! &quot;People really want to do stuff real time and I think they [Twitter] have done a great job about it,&quot; the Guardian quoted Larry Page, co-founder of Google.
  7. 7. Asymmetric Relationship <ul><li>Facebook is about “Friends” </li></ul><ul><li>Twitter is about “Followers” </li></ul><ul><li>The more followers one has, the greater influential power one possesses. </li></ul>
  8. 8. Twitter is simple <ul><li>It’s simple to learn; </li></ul><ul><li>It’s simple to use; </li></ul><ul><li>It’s simple to read and respond; </li></ul><ul><li>It’s simple to create apps to use it on diff platforms; </li></ul><ul><li>It’s simple to create new usages. </li></ul>
  9. 9. Update via Web Interface
  10. 10. Update via IM
  11. 11. Update via Mobile / SMS
  12. 12. Update via Browser Plugin
  13. 13. Update via Third Party Apps
  14. 14. So Easy to Use!
  15. 15. So, How People Use Twitter?
  16. 16. People use Twitter to <ul><li>Share daily life </li></ul><ul><li>Cultivate Relationship </li></ul><ul><li>Make Friends </li></ul><ul><li>Share Insights </li></ul><ul><li>Offer Helps </li></ul><ul><li>Monitor Feedbacks </li></ul>
  17. 17. Does Twitter Make Sense in Business World?
  18. 18. Companies Using Twitter Source: Immediate Future, 2009
  19. 19. Twitter Presence Source: Immediate Future, 2009
  20. 20. Real Life Example <ul><li>United Airlines offer Twares </li></ul><ul><li>Special, time-sensitive fare offers from United for its Twitter followers; named in an online vote on Twitter; </li></ul><ul><li>Twitter + Fares = Twares. </li></ul>
  21. 21. Hong Kong Cases <ul><li>新傳媒 </li></ul><ul><li>HMV </li></ul><ul><li>AirAsia Dot Com </li></ul><ul><li>Career Times </li></ul><ul><li>Cathay Pacific </li></ul><ul><li>TVB.com </li></ul>
  22. 22. How You Can Get Involved? <ul><li>Identify Influential Twitterers </li></ul><ul><li>Be an Influential Twitterers </li></ul>
  23. 23. How to be Influential in Twitterverse? <ul><li>Invest Time to: </li></ul><ul><ul><li>Share your expertise </li></ul></ul><ul><ul><li>Share what you’ve read and watch on the web </li></ul></ul><ul><ul><li>Offer Helps to other Twitterers </li></ul></ul><ul><ul><li>Chit-chat with Twitterers </li></ul></ul>
  24. 24. Join Twitter before it becomes Popular! Follow me to at Twitter.com/jansen

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